The School of Podcasting

Today I am blessed to interview the man who helped invent podcasting. Many people know him from his time as a VJ on MTV but there is so much more to Adam than his leather jacket and golden locks of hair. Born in Va but moved to the Netherlands when he was 7. He built his first transistor radio when he was 15, and by 16 was a station announcer for a hospital. He later worked on Dutch Pirate Radio,...

Today I am joined by Joe Saul-Sehy from Stacking Benjamins (which was recently added to the Westwood One Network). Joe recently took a class lead by Sinan Aral (author of the book The Hype Machine) and while it's been proven over and over that Apple ratings and Reviews do not help you in the apple podcast charts, but how much influence do ratings have for those looking for new podcasts? Sponsor: P...

Podcast Movement Nashville is one of the Podcast Industries' first in-person events. While I'm excited to get in my car and make my way to Nashville, there are those who are nervous about being in crowds, while others have not been cleared to travel. I ask Co-founder Dan Franks how he weathered the storm of 2020, and what he's doing to address the needs of his conference attendees in 2021.  Check...

How do you decide if something should stay in your podcast episode? For when I listen to the question I asked, I look for: 1. When did their response start to actually answer the question I asked.  2. Is it a good answer? Does it deliver value? Today I play some clips of Sean Evans from Hot Ones being interviews by Drew Barrymore the actress turned talk show host.  SPONSOR: SCHOOL OF PODCASTING Ge...

My Co-host of the Podcast Review Show Eric K Johnson has a saying, "Nobody Gets on a Bus Without Knowing Where It's Going." Today we talk about how it is 100% up to you on how you start your episodes. I also talk about insights from reading the book, "The Creator’s Compass" which talks about three different levels of presenting content.  Sponsor: School of Podcasting Get your podcast off the groun...

There are times when we are either planning your podcast, launching it, or you're just trying to get a larger audience. I see people in groups, websites, and meetups where they are stuck in the decision-making process. Today we are going to walk through the basic steps, and look at where and why people get stuck.   Because of My Podcast: Clay Groves is Now the Host of the Morning Radio Show and a...

Today I explain the continuing issues with Apple (and Google, and Spotify). Your podcast is like a baby. It needs never-ending attention and if there is an issue you need it solved NOW.  I judge a company on how things are handled when they make a mistake (cause we are all human). To have a problem that is ongoing for weeks, I find it hard to believe. I get that podcasting is barely a revenue gene...

I reached out to you and asked how you found your co-host and you were nice enough to reply.  SPONSOR: School of Podcasting Audio Editing If you're stressed out about your podcast, and you're spending too much time, check out the School of Podcasting Editing service. We have different variations to meet your budget. Go to www.schoolofpodcasting.com/edit Tips in Choosing a Co-Host for Your Podcast...

Apple Is Launching Subscriptions Here is what we know: In the US, it's $19.99 a year to participate Your show is only available in the Apple podcast app but it's not exclusive. You can set your monthly and yearly subscription price, and signing up will be super easy. You can offer a free trial along with a freemium model (some free episodes and some paid). The first year a person subscribes Apple...

Currently, I think civilization has a serious problem. We are losing the ability to identify the truth. I'm not talking religion, or anything philosophical. I'm talking about doing research, looking at the evidence, and reporting what we find. Today I use the clip of then Donald Trump's "Very Fine People" press conference. That remark came at 01:07 but the 2-minute mark had him saying, "I'm not ta...

Billie Eilish (super famous singer - especially to young teenage girls - records her music with her brother in their bedroom. She currently has 44 million followers on Spotify and 81 million followers on Instagram. She earned 25 million from Apple for the movie and her net worth is reportedly 53 million. Not too bad for two people who are having fun recording things in their bedroom. Pet Sitter Co...

So many times we identify ourselves not by our values or beliefs but by what we DO. I'm a cashier, or I work in accounts payable, the warehouse. That may be what you DO, but it may not be who you are. Podcasting allows you to reinvent who you are. To be your true self. Today we talk with Scot McCarthy of the Moving Forward Leadership Podcast. Scott joined the military when he was 18 and will be re...

It's the last week of the month which means, "Question of the Month" where YOU get to be on the show. This month's question is "What do you wish you had known when you started your podcast." SPONSOR: The School of Podcasting Learn to plan, launch, grow, and monetize your show. You'll sound great, organized, and create GREAT content. Take advantage of our step-by-step tutorials, live group coaching...

Quick Notes: Apple Update: Apple is changing the wording in their app from "Subscribe" to "Follow" so stop telling your audience to subscribe (and if you do, mention that it's free) and instead tell them to follow you. The new version of the app will be out in a few weeks. I was listening to the Sounds Profitable podcast and heard where my friend Harry Durran from Podcast Junkies, and Fullcast, ha...

Who is Kristin Molenaar? Kristin is an entrepreneur-enthusiast who lives by the mantra "work less + make more". She enjoys helping entrepreneurs ditch vanity metrics for true, profitable connections. She's the CEO of YesBoss, an agency that helps 2b2 entrepreneurs increase their visibility and credibility through profitable podcast guest features. Kristin Molenaar's Tips For Getting Booked on Podc...

You might be thinking, "I'm not a business, what do I care about branding? Well, if you have one download, congratulations you are a brand. Today I talk with Dr. Andrea Wojnicki from the Talk About Talk Podcast about developing and implementing your personal brand (and how it can help grow your audience) Sponsor: The School of Podcasting Join the School of Podcasting and never worry about sounding...

I stepped out of my comfort zone and had one on one meetings with my audience members. They have great advice on shaping my show and website

Are you looking to grow your audience? Get more engagement with your audience? Today I have Valerie Geller the author of the book Beyond Powerful Radio: A Communicator's Guide to the Internet Age—News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio

Your brand is how your show is perceived. Perception is reality. So today I have tips on making your episode one that gets your audience coming back. I also share three tools that you can use to boost your podcast brand. 

Shane's Attitude allowed him to push through this rough period and even flourish in 2020

In talking with new and seasoned podcasters I often hear questions that lead me to believe that people think they can "break" their podcast.  Today I talk about a few questions I've heard and how 99% of the time you're not going to break your show.  We also have a question of the month The Separate Track Challenge I have recommended Squadcast for years. The ease of use and the ability to have sepa...

We look at an app that is squeezing every drop of buzz from FOMO and how podcasters can use it to grow their audience.

Would you like 300,000 downloads per episode? Are you willing to work for three weeks to get media exposure in 2% of the outlets you contact? Are you willing to work for months on your first episodes and ask others to give you HONEST feedback on your show?

If we all agree surveys can help us know our audience better, what aren't more podcasters using them? Today we show the benefits and some samples.

There is a lot of NOISE for new "wanna be" podcasters to sift through. Today I revisit the steps to launch a podcast for 2021.