The School of Podcasting

For a lot of people, podcasting is just a hobby. They think it's fun to talk about their favorite topics and share them with the world. But for some, podcasting can be so much more than that! It can become a business or even an income source. If you've been thinking about starting your own podcast, here are some tips on how to brand your show like a pro: For entrepreneurs who want to start their o...

You tell me that your guest is a master of (skill) and I'm ready to hear about (skill), but first, you make me listen to where he went to high school, and his entire backstory while all I want to talk about is how he can help me boost (skill).  So for me the "tell me about yourself" drives me nuts. I asked my audience, "Am I missing something? and they answered (and in some cases I am).  Full show...

The new series Squid Game on Netflix shot to number 1 in four days. I watched episode 1 and immediately binged the whole thing. This is a very popular show and has become Netflix's best launch. Let's pick it apart and see what podcasters can learn from the success of Squid Game. Sponsor: Novel Marketing Podcast A lot of podcasters plan to write a book but they don't know where to start. Our sponso...

As someone who works in the podcast space, and spends hours hanging out in the community there are things I see that make me scratch my head. There are EASY things to do that will help you grow your audience.  Sponsor: Novel Marketing Podcast A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a...

There are times when I feel podcasters over-think things, and one of them is "How do I come back if I take an unplanned break?" It's not a whole lot different than starting a podcast from scratch (except it's easier). Sponsor: Novel Marketing Podcast A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd...

Today is a "Question of the Month" episode where we share something we recommended and WHY. We look at the strategy of dripping content to keep people wanting to know what happens next ( the Zeigarnik effect ). Sponsor: Novel Marketing Podcast A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is...

Every Facebook has the question, "where should I host my podcast" about six times a day and every response gets about 17 replies. I realize that question is sometimes confused by the different features, and business plans so this episode is here to help you understand podcast hosting companies. Sponsor: Novel Marketing Podcast A lot of podcasters plan to write a book but they don't know where to s...

This weekend was the 20th anniversary of 911 in the United States. I recently had a slight health scare, so I brought on a friend of the show Gordon Firemark to answer the question, "What happens to your podcast if you die." We also get the last report from Glenn Hebert as he winds up his tour to meet his audience. I also am trying something new with my book Profit From Your Podcast.  Sponsor: Nov...

Mellisa Guller has experience as a marketing manager, a project manager, an online course designer (she worked at Teachable), as well as a podcast producer, host, and podcast teacher. We take a DEEP DIVE into planning and launching an online course. SPONSOR: Novel Marketing A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here...

I asked my audience "Do you need to be a celebrity to achieve podcast success?" and they chimed in. You need to know your WHY, and you need to define SUCCESS.  SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com /t...

Today Danielle Desir built up a sizeable Facebook group and after trying multiple strategies to have the group pay for itself, SHE MOVED AWAY FROM FACEBOOK.  SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com /try...

We have many topics this week. If your app uses chapters you can jump to the next subject. We are talking about becoming an LLC SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com /trypodpage  Mentioned In This Epi...

Many entrepreneurs say they are unemployable, well Joe Pulizzi  (of Content Inc) has a new company called The Tilt (We’re Turning Content Creators into Content Entrepreneurs) just published The unconventionals. It's a report based on 1400 Content Entrepreneurs and what it takes to build a successful content business. SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast t...

While you can learn from other people's mistakes, you can also learn from other's successes. Jordan Harbinger has been on the show multiple times. He first shared what was working for him back on episode 402 and he had left his career as a lawyer. He was uber transparent on episode 618 on starting his new show. When I heard episode 540 of the Jordan Harbinger Show, I had to reach out to Jordan and...

What would happen if some life event happened and you couldn't podcast anymore? What would you miss the most?  SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com /trypodpage  Mentioned In This Episode Kris and Kri...

The formula for many successful musicians is to take their influences and mix them into something new and unique. I recently watched a few documentaries, and as a musician, I'm a bit of a nerd when it comes to music history, especially around rock and roll, and today I've got some great stories that can help your podcast. SPONSOR: Podpage Podpage is the easiest way to build a website for your podc...

"Is podcast success only for celebrities?" This is a question many podcasters ask themselves after they start their podcast and find out how much work it really takes to make it successful. Listeners don't care if you're an established celebrity or not. They want good content. Full episode description at  www.schoolofpodcasting.com/783 Ready to Get Into the Arena With a Podcast? I would love to he...

Two Ways To Learn Things You can learn from your mistakes and do less of those. You can also look at anything that worked well and do more of that.  This week I talk about episode 780 with Adam Curry. I had more people connect with me to say, "Hey, I really liked that interviewed" and I started asking them WHY? What made it stick out? Today I share their answers.  SPONSOR: Podpage Podpage makes it...

Today we hear part 2 of my conversation with Joe from Stacking Benjamins (Hear Part 1) comes back to talk about joining Westwood One, why he has a coach and his attitude towards making his show better.  SPONSOR: Podpage Have you tried Podpage? Podpage makes it super easy to make a website for your podcast. You don't need any technical knowledge. Just put in your RSS feed from your media host, and...