The Scaling Wellness Podcast: Scale Your Massage Business

Feeling inspired by the fresh start of a new year? Let's channel that energy into making 2025 your most successful and fulfilling year yet. In this episode, I'll guide you through actionable steps to set goals that stick, build momentum, and create a sustainable plan for growth. We'll break down the essentials—how to identify the right goals, avoid burnout, and balance ambition with strategy. This...

Happy New Year! It's that time when resolutions are fresh, motivation is high, and dreams for a better business are top of mind. In this special kickoff episode, I'll guide you through how to turn those January resolutions into actionable strategies that bring real growth and revenue to your wellness business in 2025. We'll discuss why many business resolutions fail and how to avoid the common tra...

Happy New Year and welcome to a special episode of the Scaling Wellness podcast! As we kick off 2025, I'm taking a moment to reflect on the incredible stories and lessons shared by the amazing massage and spa owners featured on the podcast throughout 2024. From personal breakthroughs to business triumphs, these entrepreneurs opened up about their challenges and the creative solutions that helped t...

Hey there, and welcome back to the Scaling Wellness podcast! Over the years, I've had the privilege of working with hundreds of wellness business owners, and in today's episode, I'm sharing the most impactful lessons I've learned from those experiences. These are the insights that can help you overcome common challenges, avoid costly mistakes, and take your business to the next level. From masteri...

Welcome back to the Scaling Wellness podcast! In this exciting series continuation, I'm diving into the next critical steps to help you double your wellness business revenue. If you've been looking for actionable strategies to break through your current ceiling and create sustainable growth, this episode is packed with insights you can't afford to miss. We'll explore the essential systems, team dy...

Are you ready to take your wellness business to the next level? In this episode, I'm diving into the first steps of a proven framework to help you double your revenue. Whether you're stuck at a plateau or just looking for fresh strategies, this is where the transformation begins. We'll unpack the foundational changes you need to make, from mindset shifts to practical business adjustments, to start...

Are you ready to cut through the noise and focus on what's actually working in the world of wellness business marketing? In this episode, I'm diving into the strategies, tactics, and tools that are delivering results for wellness entrepreneurs right now. No fluff—just actionable advice you can start implementing today. We'll explore the key trends driving client engagement, how to avoid wasting ti...

Have you been throwing spaghetti at the wall, hoping your marketing sticks? Or maybe you've heard of the "one salad diet" but never thought about how it applies to running a successful wellness business. In today's episode, I'm breaking it all down—how simplicity and focus can transform both your personal and professional life. We'll dive into the dangers of scattered marketing efforts and why con...

Do you ever feel like you're tossing money at marketing and crossing your fingers it works? In today's episode, we're taking the mystery out of setting a marketing budget. I'll walk you through three essential methods for determining the right budget for your massage or wellness business—whether you aim for steady growth or take your practice to new heights. We'll dig into budgeting based on your...

Are you posting on social media only to hear crickets? It's time to change that! In today's episode, I break down the two essential types of posts that will grab attention, get shares, and turn followers into paying clients. Whether you're trying to reach new audiences or connect with your ideal clients, these strategies will give your social media presence the boost it needs. We'll explore the "O...

Are you struggling to crack the marketing code for your massage business? In today's episode, I break down three powerful marketing frameworks that can help you consistently book more clients without burning out or relying on unpredictable word-of-mouth. Introducing "Seeds, Nets, and Spears"—strategies that will transform how you approach marketing and ensure your team's schedule is filled with th...

Is word-of-mouth not cutting it anymore when it comes to growing your wellness practice? You're not alone! In today's episode, I dive deep into why relying solely on word-of-mouth can hold you back, especially as you grow and expand your team. Whether you've got a few therapists or a larger group, scaling beyond this stage requires a different mindset and marketing strategy. I'll break down how yo...

In this episode, we catch up with Tracey Morris, owner of Therapeutic Massage and Wellness Spa, whose incredible journey has transformed her business and life. Tracy opens up about the challenges she faced as a solo practitioner, working 10-12 hour days, doing everything from massage therapy to laundry and emails. After connecting with us, she took a leap of faith and made pivotal changes that hel...

Feeling stuck at the $10k-$20k/month mark? If your business seems to hit a plateau, with revenue coming in waves and leaving you exhausted, you're not alone. In today's episode, we dive into how to break through this frustrating barrier, exploring why it happens and the five crucial shifts you need to make to surpass it—beyond just ramping up marketing or expanding your team. We'll start by uncove...

In today's episode, we delve into the inspiring entrepreneurial journey of Karen Awender, the founder of Uptown Haven Wellness Professionals, as she shares her experience of starting a business from the ground up in an undesirable area and transforming it into a thriving wellness center.  With a year of hard work and dedication, Karen and her partner breathed life into their space, doing everythin...

What if I told you that you could make more money, book more clients, and boost your profits—without investing in more marketing, adding new services, or expanding into retail? Sounds too good to be true, right? In this episode, I'll reveal how some of my clients have doubled their business and hit six figures without spending an extra dime on marketing. Spoiler: it's all about making small but po...

Welcome to the Scaling Wellness podcast! In this episode, we delve into the inspiring journey of Nicole Miller, the determined owner of Miller Massage, a boutique day spa in Surprise Arizona.  Nicole's story is one of resilience, as she shares her experiences of overcoming  financial challenges to build a successful business from the ground up. Throughout the episode, Nicole reflects on the obstac...

Struggling to keep your clients coming back? If you're sending new clients to your team but can't seem to get them to rebook, this episode is for you. As we transition from summer to fall, many of my 1:1 clients face the same challenge. You're great at what you do, but success isn't just about attracting clients—it's about retaining them. In this episode, we tackle a common mistake: assuming that...

Are you struggling with team members who just aren't meeting the mark? Whether it's a lack of motivation, skill gaps, or a negative attitude, dealing with underperforming employees can feel like a daunting task.  In this episode, we dive deep into the strategies and techniques that can transform your most challenging employees into valuable assets. From identifying the root causes of poor performa...

In this inspiring story, we've witnessed the remarkable transformation of Tara Tuverson's solo massage practice into a thriving group business, The Cove Massage Studio.  From starting with zero clients in a new town to generating nearly $30,000 in monthly revenue, Tara's success was not mere luck, but the result of strategic planning, effective mentorship, and innovative marketing techniques.  Tar...

In this episode of Scaling Wellness Podcast, we tackle how to stop the revolving door of employee turnover that plagues many practices. Discover how to attract the right people by articulating your core values, avoid desperate hiring mistakes, and implement retention strategies that truly work. We dive into effective management practices, balancing guidance with autonomy, and the power of recogniz...

Today, Emily Woodside is the proud co-owner of Purity Day Spa, a full-service day and med spa in Oklahoma City, boasting 17 amazing team members. Emily and her husband founded Purity Day Spa after being inspired by their travels and visits to local spas. Despite not being massage therapists or aestheticians, they turned their vision into reality, growing their business from scratch to a thriving t...

Get ready to be inspired as we uncover the secrets of growing your practice from zero to $10k, $50k, and even $100k per month.  In this episode, we dive into the transformative journey of evolving from a hands-on business to an independent powerhouse, and ultimately creating a thriving enterprise that flourishes without you. Discover the strategies to elevate your massage business to seven figures...