The Scaling CFO

In this episode of The Scaling CFO , host Mark Stiles, CPA and founder of MASCPA, sits down with Karl Hughes, founder of Draft Dev and advisor to service business CEOs. If you've ever felt trapped being the expert who built the business but can't step away from it, this episode is your roadmap out. Karl breaks down how to move from "chief everything officer" to holistic CEO—someo...

In this episode of The Scaling CFO , host Mark Stiles, CPA and founder of MASCPA, sits down with Vivian Chen, founder and CEO of Rise Data Labs. If you've ever wondered how to invest in people while embracing AI without losing the human element, this conversation is essential listening. Vivian shares her unconventional journey from L'Oréal marketer to self-taught coder to AI founder—a path...

In this episode of The Scaling CFO , host Mark Stiles, CPA and founder of MASCPA, sits down with Christopher Nault, founder of Growth. If you've ever wondered how to turn early-stage chaos into predictable scale, this conversation is for you. Chris shares the raw reality of building a business—from producing San Francisco's first-ever canceled St. Patrick's Day parade during COVID to b...

Most founders track KPIs religiously, but still feel disconnected from what drives their business forward. The problem isn't the metrics. It's the gap between measurement and action. In this conversation, Mark sits down with Mary Adams, co-founder and CMO of Insights7, to explore how the Work to Value framework turns strategic vision into aligned daily execution. Mary brings 30+ years of e...

Revenue growth without retention is just expensive churn. And sales strategies without financial grounding? That's a recipe for burning cash faster than you're making it. In this episode of The Scaling CFO , Mark Stiles sits down with Jeff Kerchick , VP of Sales at Zorro, four-time startup veteran (three exits, one IPO), and author of Authentic Selling , to break down why the sales-finance...

Most founders think the answer to cash crunches or stalled growth is simple: more sales . But more revenue without systems is just chaos with bigger numbers. In this episode of The Scaling CFO , Mark Stiles sits down with Brett Fritz , seven-figure sales strategist, fractional VP of Sales, and founder of Two Ones , to unpack why founder-led sales often fail—and what to do differently. Brett shares...

Most business owners hit a wall around $1-2 million in revenue, not because of market conditions or cash flow, but because they can't transition from doing everything to leading effectively. In this conversation, Mark sits down with former Stetson University basketball player Dr. Nefertiti Walker to explore what real leadership looks like when you're scaling a business. Dr. Walker, now a s...

In this episode of The Scaling CFO , host Mark Stiles, CPA and founder of MASCPA, sits down with Ronald Berry III, founder of Flywheel Consultancy. If you’ve ever felt like your marketing was in motion but not moving the needle, this episode is for you. Ronald breaks down how to translate brand into systems, message into money, and awareness into ROI. From defining your ICP to the rise of "al...

Too many founders treat marketing like a box of disconnected tactics—random ads, inconsistent emails, a logo refresh here and there. But real growth doesn’t come from dabbling. It comes from system-building. In this episode, MASCPA founder Mark Stiles, CPA sits down with Cassidy Lewis—CMO of Cooper Hurley Injury Lawyers and founder of the CMO Academy—to unpack how founders can move from reactive m...

Host Mark Stiles, CPA and founder of MASCPA, sits down with power couple Nate and Liz Lenz, co-founders of Concurrent and Lenz Insights, to unpack what it really takes to scale a business with your spouse, your values, and your people intact. They reveal how to lead through blurred lines of personal and professional life, what scaling looks like beyond $1M in revenue, and why building human capita...

Welcome to The Scaling CFO, the go-to podcast for business owners looking to scale beyond six figures and build a company that thrives. Mark Stiles, virtual CPA and business strategist, is here to help you optimize profitability, implement scalable systems, and step fully into your role as CEO. Every week, we bring together top experts in finance, operations, and leadership to give you the exact s...