Steve Olson
The Scaling Agent OS Podcast with Steve Olson
The tactical playbook for scaling an inbound based real estate business through content, operations, and advertising coupled with a wildly profitable sales machine.
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Episodes
How to 10x your Open House results with these 5 simple strategies 24.06.2026 19:38
Have us install an inbound business for you: https://www.scalingagentos.com/work-with-steve?utm_source=Podcast&utm_medium=Link+Click&utm_campaign=Work+with+Steve&utm_content=The+5+Apps+you+need+to+scale+a+real+estate+business+with+JD+Lenard I'll be honest. I'm not a big open house fan. Most of that is safety. But if you're going to do one anyway, you may as well turn it into a machine...
The 5 Apps you need to scale a real estate business with JD Lenard 17.06.2026 58:35
Have us install an inbound business for you: https://www.scalingagentos.com/work-with-steve?utm_source=Podcast&utm_medium=Link+Click&utm_campaign=Work+with+Steve&utm_content=The+5+Apps+you+need+to+scale+a+real+estate+business+with+JD+Lenard Most agents think they're one tool away from blowing up their business. They're not. They're one conversation away. In this episode, Steve sits dow...
only 2 things scale a real estate business 15.06.2026 19:25
Work with Steve: https://www.scalingagentos.com/apply?utm_source=Podcast&utm_medium=Link+Click&utm_campaign=Work+with+Steve+Application&utm_content=only+2+things+scale+a+real+estate+business+Podcast Download the Leverage Ladder Worksheet: https://www.scalingagentos.com/resources/leverage-ladder?utm_source=Podcast&utm_medium=Link+Click&utm_campaign=Leverage+Ladder+Downloads&...
The Follow-Up System That Separates Six-Figure Real Estate Agents From Everyone Else 16.05.2026 56:08
Most agents do not have a lead problem. They have a follow-up problem. In this episode, Steve Olson sits down with JD Lenard, who runs one of the top Zillow operations in the country, to break down the system that turns a cold inquiry into a signed contract. They get tactical fast. The three-second window on every call. The ALM script and the micro promise that keeps prospects from clicking on oth...
Stop Waiting on AI. Go Have More Conversations 06.05.2026 18:30
Everyone's talking about AI. Most agents are stressed about it. Here's the truth. Your competition isn't nearly as far ahead as you think. In this episode, Steve breaks down what he's actually learned from attending three to four AI webinars a week, what most agents are getting wrong about AI adoption, and why using AI to replace the things you don't want to do is a losing strategy. You'll also he...
Only 8% of People Will Answer. Here's How One Team Still Made a Fortune 03.04.2026 19:00
The gurus are going to tell you the phone is dead. I'm going to show you the math that proves otherwise. Get the Inbound OS Email Newsletter: https://steveolsongroup.com/email Partner with Steve to scale your real estate business: https://steveolsongroup.com/contact-steve In this episode, I'm giving you real numbers from a real scaling team and what you're going to find is that it's easier than ev...
The 6 Stage Sales Pipeline That Scales Any Service Business 01.04.2026 34:30
Most sales pipelines are broken. And the worst part is, nobody on your team is running it the same way. Get Steve's Inbound Email: https://steveolsongroup.com/email/ Work with Steve 1 on 1: https://steveolsongroup.com/contact-steve/ In this episode, I break down the exact 6-stage sales pipeline we install for consulting clients across professional services — mortgage, real estate, finance, coachin...
How to Get Real Estate Leads to Actually Call You Back in 2026 31.03.2026 10:00
Phone answer rates are at an all-time low and they are not coming back. In this episode, Steve explains why the solution is not to stop calling, and why the real fix is building an inbound brand that makes people want to answer when you call. How to work with Steve: Join the Inbound Agent OS email: https://steveolsongroup.com/email/?utm_source=Podcast&utm_medium=Description+Link&utm_campai...
The Real Reason Buyers and Sellers Don't Refer Their Real Estate Agent 31.03.2026 9:06
Real estate agents obsess over their commission, their price recommendation, and their marketing pitch. How to work with Steve: Join The Inbound Agent OS Email: https://steveolsongroup.com/email/?utm_source=Podcast&utm_medium=Description+Link&utm_campaign=Inbound+Agent+OS+Email+Subscriptions&utm_content=The+Real+Reason+Buyers+and+Sellers+Don%27t+Refer+Their+Real+Estate+Agent Work with...
The Only Metric That Actually Matters in Your Real Estate Business 31.03.2026 11:11
If your real estate business isn't growing, the problem isn't your market, your leads, or your competition. Join the Inbound Agent OS Email: https://steveolsongroup.com/email/?utm_source=Podcast&utm_medium=Description+Link&utm_campaign=Inbound+Agent+OS+Email+Subscriptions&utm_content=The+Only+Metric+That+Actually+Matters+in+Your+Real+Estate+Business Work with Steve 1 on 1 to install an...
Real Estate Agents: Say THIS When Someone Answers the Phone 31.03.2026 10:04
The first 10 seconds of a sales call either opens the door or slams it shut. Get the Inbound Agent OS Email: https://steveolsongroup.com/email/?utm_source=Podcast&utm_medium=Description+Link&utm_campaign=Inbound+Agent+Email+Subscriptions&utm_content=Real+Estate+Agents%3A+Say+THIS+When+Someone+Answers+the+Phone Work with Steve to install your Inbound Brand: https://steveolsongroup.com/c...
The 3 Questions Every Real Estate Agent Needs to Ask About Financing 30.03.2026 10:37
Asking "what's your budget?" is one of the fastest ways to lose a real estate client before you even get started. Join the Inbound Agent OS Email: https://steveolsongroup.com/email Work with Steve to Scale your Inbound Business: https://steveolsongroup.com/contact-steve/ In this episode, Steve walks through his 3-question money framework that gets buyers to open up about their finances without fee...
Ep 0327 What I Told My Real Estate Coaching Clients This Week (Every Agent Needs to Hear This) 30.03.2026 50:16
This week in the coaching room I sat down with agents and teams at completely different stages of their businesses. Solo agents trying to get unstuck. Team leaders trying to figure out why their pipeline is not moving. Agents who are doing the work but not seeing the results. And across every single one of those conversations, five themes kept coming up over and over again. Full Podcast Post and Y...
Every Real Estate Agent Is Doing This Wrong (Here's the Fix) 23.03.2026 10:37
The truth is, there is no sauce. There is no juice. There is only one thing that will build your real estate business in 2026 and beyond: one marketing message, said enough times, to the right people. How to work with us: Join our scaling email: https://steveolsongroup.com/lp/email/ Work with Steve to scale: https://steveolsongroup.com/contact-steve In this episode I break down exactly why agents...
I Searched 4,400 Real Estate Ads, 0 Real Estate Agents Were Doing This 21.03.2026 8:41
Join the inbound scale email: https://steveolsongroup.com/lp/email/ Work with us to blow up your inbound real estate business: https://steveolsongroup.com/scaling-agent-os/ Someone said something recently that I haven't been able to stop thinking about. It was a throwaway line in a YouTube video, attributed to Matt Hapuja, and it went something like this: when you realize there's only one of you,...
Ep 005 - Your 30 minute zoom meetings are crushing your real estate profitability 28.06.2025 13:17
Our National Real Estate Team: https://pages.stolynetwork.com/overview.html Join Our Success Email: https://50deals.substack.com/ Work with Steve 1 on 1: https://pages.stolynetwork.com/work-with-steve.html Join Steve as we walks you through a simple way to stop doing so many meetings and how to get a 10x ROI on your time moving forward.
Ep 003 - The Easy Way to Grow Your Business (real estate agents) Without Spending Money! 27.06.2025 10:30
Our National Real Estate Team: https://pages.stolynetwork.com/overview.html Join Our Success Email: https://50deals.substack.com/ Work with Steve 1 on 1: https://pages.stolynetwork.com/work-with-steve.html If you’re stuck wondering why your real estate business isn’t growing—even though you feel like you're working nonstop—this episode is for you. Steve Olson breaks down the one change you can mak...
Ep 004 - How to Triple your real estate production with a showing assistant 27.06.2025 41:51
Our National Real Estate Team: https://pages.stolynetwork.com/overview.html Join Our Success Email: https://50deals.substack.com/ Work with Steve 1 on 1: https://pages.stolynetwork.com/work-with-steve.html Join Steve Olson and Mike Ugarte on how to triple you business using a showing assistant. How do you pay them When you should get one Commission or hourly Do they write offers Who pick the showi...
Ep 002 - The Easiest way (real estate agents only) to explode your lead conversion 26.06.2025 9:25
Our National Real Estate Team: https://pages.stolynetwork.com/overview.html Join Our Success Email: https://50deals.substack.com/ Work with Steve 1 on 1: https://pages.stolynetwork.com/work-with-steve.html In this episode, I share the one simple change that can dramatically increase your lead conversion as a real estate agent. No new tools. No fancy scripts. Just a clear shift in how you respond t...
The 4 step real estate action plan to get into instant production 23.06.2025 30:42
Learn about our national real estate team: https://stolynetwork.com
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