The Sam Horton Podcast

In this episode, I explore what creativity really is, where great ideas come from, and why creativity is a skill that can be developed rather than a gift you’re born with. I share lessons from writing, business, music, and Brazilian Jiu-Jitsu, along with practical ways to overcome creative blocks, generate better ideas, and build a more consistent creative practice in the age of AI.

AI is changing the way we work, but your greatest advantage isn’t mastering one skill, it’s building a unique combination of skills, experiences, and perspectives. In this episode, I explore why curiosity, specific knowledge, and connecting ideas across disciplines are becoming the keys to building a career and business that can’t easily be replaced.

In this episode, I share an honest update on the journey of building my agency over the past 18 months, the challenges of client acquisition and retention, and why I’ve decided to pivot my business. I explain why I’m moving away from offering paid ads for coaches due to high client churn, and why I believe content systems are a more sustainable, scalable service. I also discuss the lessons I’ve le...

In this episode, I share the reality of building and running a freelance marketing agency while travelling full-time. I talk about why sales are the foundation of any successful agency, the challenges of balancing client acquisition with service delivery as a solo founder, and the lessons I’ve learned after 18 months in business. I also cover how to choose the right niche, price your services, avo...

Most creators chase views. Smart businesses build systems. In this episode, I’ll show you how to create a content system that consistently generates qualified leads, grows your audience, and turns content into revenue—without relying on going viral.

In this episode, I share my journey from working in sales to becoming a self-taught media buyer and eventually running my own marketing business. I break down the exact steps I took, from investing in online courses and completing unpaid internships to landing my first freelance clients, agency roles, and ultimately going full-time on my own. I also explain why media buying remains a valuable care...

Search is changing. Instead of scrolling through Google results, more people are turning to ChatGPT, Gemini, Claude, and Perplexity for instant answers. That shift is creating a new opportunity: Generative Engine Optimization (GEO). In this episode, I break down what GEO is, how AI search actually works, and the five practical strategies you can use to get your brand, website, and content cited in...

In this episode, I break down 7 major marketing predictions for 2026 and explain why AI is fundamentally changing the way businesses attract customers online. From the death of traditional SEO and the rise of GEO (Generative Engine Optimization), to AI-powered creativity, automated visual production, and the growing importance of founder-led brands — we dive into the biggest shifts every marketer,...

OpenAI just made one of the biggest moves in digital advertising history — and almost nobody is talking about it. In this episode, we break down why ChatGPT’s new ad platform rollout could seriously disrupt Google and Meta’s dominance in the ad world, and why the window to get ahead of this shift may only last a few weeks. You’ll learn: - Which new countries are getting ChatGPT ads next - Why Open...

Book an intro call: https://kaptivmedia.net/intro-call Ollie's Channel: https://www.youtube.com/@MrTipplesAdventures Follow Sam: Instagram: @iamsamhorton Twitter: @iamsamhorton TikTok: @iamsamhorton Podcast: https://thesamhortonpodcast.buzzsprou ... Business enquiries: info@samhortonofficial.com #japan #teachenglishjapan #livinginjapan

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Subscribe to my free newsletter: https://www.samhortonofficial.com/ HP Music - https://www.hp-music.co.uk/ Follow Sam: Instagram: @iamsamhorton Twitter: @iamsamhorton Linkedin: @iamsamhorton TikTok: @iamsamhorton Facebook: @iamsamhorton Podcast: https://thesamhortonpodcast.buzzsprou... #musicproduction #musicproducer #musicindustry

Subscribe to my free weekly newsletter: https://www.samhortonofficial.com/ Follow Sam: Instagram: @iamsamhorton Twitter: @iamsamhorton Linkedin: @iamsamhorton TikTok: @iamsamhorton Facebook: @iamsamhorton Podcast: https://thesamhortonpodcast.buzzsprout.com/ Follow Roman on LinkedIn: https://www.linkedin.com/in/romanlakhnyuk/ Roman Lakhnyuk shares his story of moving to Canada from Ukraine at 12 ye...

Subscribe to my free weekly newsletter: https://www.samhortonofficial.com/ Follow Sam: Instagram: @iamsamhorton Twitter: @iamsamhorton Linkedin: @iamsamhorton TikTok: @iamsamhorton Facebook: @iamsamhorton Podcast: https://thesamhortonpodcast.buzzsprout.com/ In this episode, we dive deep into the fascinating life journey of my friend Dong Ming Lau, where he shares his expertise in sales, which took...

Subscribe to the free weekly letter at: https://www.samhortonofficial.com/ Follow Sam: Instagram: @iamsamhorton Twitter: @iamsamhorton Linkedin: @iamsamhorton TikTok: @iamsamhorton Facebook: @iamsamhorton Listen to the Podcast: https://thesamhortonpodcast.buzzsprout.com/ This is a conversation I had with previous CEO of Tru Travels Joe Fallon. He speaks about his new project Digital Nomad Adventur...

Free weekly letter you can subscribe to at: https://www.samhortonofficial.com/ Follow Sam: Instagram: @iamsamhorton Twitter: @iamsamhorton Linkedin: @iamsamhorton TikTok: @iamsamhorton Facebook: @iamsamhorton Listen to the Podcast: https://thesamhortonpodcast.buzzsprout.com/ In this episode I'm speaking with Jake Pickering who is the founder of Sub Graffix, who focuses on helping businesses w...

Free weekly letter you can subscribe to at: https://www.samhortonofficial.com/ Follow Sam: Instagram: @iamsamhorton Twitter: @iamsamhorton Linkedin: @iamsamhorton TikTok: @iamsamhorton Facebook: @iamsamhorton YouTube: @iamsamhorton Interview with Damien King from the Youtube Channel and Podcast  @malemastery . In this episode we will be talking about: Broken Britain, Living Overseas in Thailand, M...

I had the pleasure of sitting down with Rich + Niche, a trailblazer in the industry who has mastered the art of thriving in the digital landscape while working remotely. Whether you're a digital nomad, aspiring marketer, or simply curious about the possibilities of remote work, this episode will provide you with invaluable knowledge and inspiration. Rich has a digital marketing academy where...

Jarrod Miller is a serial entrepreneur in the Australian fitness industry. He's the founder of Purpose Fitness, Purpose Nutritions, Alchemist Nutritions & other ventures. On this episode we discuss topics such as the pros and cons of entrepreneurship, being a father, building a social media following, online fitness coaching, the lies of the fitness industry and more.  Follow Horton Digit...

Stefan Wyper hosts the Youtube channel @MoneyGangCrypto . In this episode of the Horton Digital Podcast we discuss many topic such as opportunities in the current crypto markets, the state of the global economy, the impact of artificial intelligence on society, and governments. Follow Horton Digital: https://bio.site/hortondigital Download the FREE guide - 10 Steps To Unlock Hidden Profits From Go...

Calvin Betz is a serial entrepreneur from Switzerland. With experience in various industries such as trading, affiliate marketing, mlm & sales. Follow Calvin: Instagram @cavcalvin Youtube @cavcalvin1337  Follow Horton Digital: https://bio.site/hortondigital Download the FREE guide - 10 Steps To Unlock Hidden Profits From Google Ads: https://rb.gy/4bthac For digital marketing enquiries contact:...

Jackson Blackledge is the owner of eCommerce marketing agency JRB Media. He scaled his agency from $7k pm to over 100k pm in 2022! He is also a content creator. Follow Horton Digital: https://bio.site/hortondigital Download the FREE guide - 10 Steps To Unlock Hidden Profits From Google Ads: https://rb.gy/4bthac Follow Jackson: Instagram: https://www.instagram.com/blvckledge/ Twitter: https://twitt...

Michael Toyber is an entrepreneur from Israel. He is the CEO at Toyber Marketing and a partner at NFT Game Swamp Wars. Follow HD: https://bio.site/hortondigital Download the FREE guide - 10 Steps To Unlock Hidden Profits From Google Ads: https://rb.gy/4bthac Follow HD: https://bio.site/hortondigital Follow Michael: LinkedIn: https://www.linkedin.com/in/michael-toyber/ Instagram: https://www.instag...