The Salon Rebel

🎙️Episode 55: Are you running yourself into the ground trying to build a business that looks great on Instagram, while privately drowning in day-to-day chaos behind the scenes? Let’s be honest—comparison is the absolute thief of joy in our industry. It is so easy to get completely overwhelmed by scrolling through social media, seeing other "polished" salon owners sitting in pristine offi...

🎙️Episode 54: Look, we need to have a real talk. Me. And you. We've spent the last few episodes breaking down salon pricing strategy, brand positioning, and team dynamics but none of it matters if you're not willing to look at the hard truth. Realising some things need to change in your business and actually implementing it comes down to you, the salon owner. It is scary, and uncomfortable...

🎙️Episode 53: Are you terrified of what your team will say when you tell them you’re finally raising your salon prices? Look, it’s one thing to look at your numbers and realize you need to make a massive change to save your business, but it’s a whole different level of scary to bring that information into your next team meeting. You might be worried they'll push back, tell you the clients will...

🎙️Episode 52: Why Average Salons Are Going Extinct (And How to Fix Your Client Experience) Are you terrified to raise your prices because you’re scared every single client will walk out the door? Look, with inflation, soaring superannuation, and rent skyrocketing, the reality is stark: average salons are going extinct. Running a "good enough" business isn’t cutting it anymore—your profit...

🎙️Episode 51: How to Charge More Without Losing Clients — Part 1: Brand Perception  Alright, Rebels. You’ve sat down, put your emotions aside, and finally run the numbers using our pricing program. And if you're anything like most salon owners I work with, the realization probably hit you like a punch in the gut: “Shit. I need to raise my prices way more than I thought just to survive, let alo...

🎙️Episode 50: Are you running yourself into the ground trying to manage your business, only to feel like you’ve accidentally built a job you can't escape? Look, we all started our own businesses because we didn't want to work for somebody else anymore. But without airtight systems, the team you hire ends up running you. Suddenly, you're working for ten bosses instead of one—except thes...

🎙️Episode 49: Are you secretly exhausted from spending 24/7 trying to protect everyone else’s feelings in your salon? Do you look at "polished" salon owners on Instagram with massive teams and privately wonder why managing yours feels so incredibly heavy? Look, the industry totally romanticizes scaling a massive team. But nobody talks about the quiet burnout, the heavy lifting, and the a...

Ep.47 Feeling overwhelmed by the constant pressure to post on social media or do silly TikTok dances just to stay relevant? In this episode, Charlie breaks down the confusing world of modern marketing jargon—explaining exactly what  AEO, GEO, and SEO  mean for your brick-and-mortar business. More importantly, she pulls back the curtain on the  7 essential marketing touchpoints  you need to master...

Are you feeling the shift that happens when you hit 40? The "tired" that coffee can't fix? This week, Charlie is getting real about the "secret" conversations happening in her friend groups—from GLP-1s for weight management to the game-changing world of IV vitamin therapy. Joining her is Beck , a nurse practitioner with 25 years of experience and the founder of Hydration Ha...

🎙️Episode 45: Are you fully booked but somehow still struggling to make a profit  or worse, staring at empty chairs and wondering what you're doing wrong? In this solo episode, Charlie dives deep into the massive divide happening in our industry right now. We’re seeing two polar opposites in the same economy: salons that are absolutely smashed (doing 12-14 hour days) and salons that are litera...

🎙️Episode 44: In this raw and honest catch-up, Charlie (your host of the Salon Rebel podcast) pulls back the curtain on a massive season of change. From the "excruciating" process of selling half of her e-commerce brand to navigating the physical and mental shifts of turning 40, this episode is about reclaiming time, protecting your health, and leaning into what you’re actually good at. Whether yo...

🎙️ Episode 43: This episode is brought to you by The Biz Tool Boutique: www.thebiztoolboutique.com.au Most salon owners think marketing is about posting content… but the truth is, it’s about understanding why clients actually book. In this episode, we sit down with Sev — a content and marketing expert — to break down what really drives growth in a salon business. From hiring the right staff to bui...

What if the way you started your salon… wasn’t how you imagined it would be? In this episode of The Salon Rebel Podcast, Charlie takes it back to where it all began — from working in a failing salon, to doing hair in the basement, to eventually building The Nest into a thriving commercial space. This is more than just a “how I started” story. It’s an honest look at what it really takes to build a...

🎙️ Episode 41: This episode is brought to you by The Biz Tool Boutique: www.thebiztoolboutique.com.au Most salon owners think they have a staff problem… when in reality they have a leadership communication problem. If you’re struggling with inconsistent performance, staff entitlement, or avoiding difficult conversations in your salon - this episode breaks down exactly how to fix it using assertive...

Ep.41 🎙️Running a salon today means more than just doing great hair it means understanding how social media, Google, and online discovery influence where clients choose to book. In this episode of The Salon Rebel Podcast, Charlie Crothers sits down with Renee Andrews from Salon Society, a marketing expert with years of experience working with salons and small businesses. Renee shares the biggest m...

🎙️ Episode 39: In this episode of The Salon Rebel, I’m sharing why tiered pricing for salons goes beyond just “charging more”. You’ll hear how tiered salon pricing can create a smart, scalable structure that supports your team, improves cash flow, and gives clients flexibility - without discounting your brand. If you’re a salon owner struggling with uneven bookings, awkward pay rise conversations,...

Ep.38 🎙️ If your salon has great results but empty chairs, the problem likely isn’t your skill or service. It’s your salon marketing. In this episode of The Salon Rebel, your host Charlie Crothers is joined by Meghan Hayden, Founder of Plush Locks. Together, they share the real side of entrepreneurship in the salon industry. From shutting down mentorship programs, adapting to industry disruption,...

Ep.37 🎙️Did January disappear before you could actually set your salon up for the year? If you treated January like a deadline for having everything figured out (but you haven’t) - don't stress. Consistency matters more than a strong January start. In this episode of The Salon Rebel Podcast, Charlie breaks down how she intentionally plans her business at the start of the year. She also explains ho...

Ep.36 🎙️ What do hotels, restaurants, and high-performing salons have in common? They all succeed or fail on the same things: Staff culture, leadership, client experience, and systems. In this episode of the Salon Rebel Podcast, your host Charlie Crothers sits down with Tim Buckton. Tim is a hospitality entrepreneur and hotel operator behind multiple restaurants, bars, and boutique hotels in Weste...

Ep.35 🎙️ In this episode of Salon Rebel, Mathew Pound joins the podcast for a deep and honest conversation about his unconventional path into entrepreneurship, creativity, and business building. Mathew shares his early struggles with school, leaving finance to follow passion, and how learning to sell himself became a turning point. From launching early events and boat parties to managing multiple...

🎙️ Episode 34: This episode is brought to you by The Biz Tool Boutique: www.thebiztoolboutique.com.au Amber joins Charlie for a rapid fire Q&A session with no-holds-barred answers. Strap in for some honest truth bombs. 🎙️ About The Salon Rebel Podcast Hosted by Charlie Crothers, is a journey into the heart of entrepreneurial passion and rebellion. Charlie, a multi-faceted business entrepreneur...

🎙️ Episode 33: This episode is brought to you by The Biz Tool Boutique: www.thebiztoolboutique.com.au 🎙️ In this episode of The Salon Rebel Podcast, Charlie sits down with Sonia — the Search Queen, founder of Search Republic and one of the most influential voices in salon marketing. This conversation is packed with strategy, story, honesty and depth. From Google Ads and luxury client attraction to...

🎙️ Episode 32: This episode is brought to you by The Biz Tool Boutique: www.thebiztoolboutique.com.au I’m pulling back the curtain on EVERYTHING happening inside my world right now — from the way I’m structuring my businesses to the big decisions around leadership, delegation, and what comes next for the Salon Rebel brand. I break down my three businesses, talk through the current team setup insid...

🎙️ Episode 31: This episode is brought to you by The Biz Tool Boutique: www.thebiztoolboutique.com.au In this episode of The Salon Rebel Podcast, we're diving deep into the world of content because let's be honest, in business today, content is either the thing that propels you forward… or the thing sitting on your to-do list collecting dust. 🎙️ About The Salon Rebel PodcastHosted by Charl...

🎙️ Episode 30: This episode is brought to you by The Biz Tool Boutique: www.thebiztoolboutique.com.au In this episode Charlie dives deep into a conversation about authenticity, boundaries, and the real business behind being “real” online. Together with guest Nikki Milne, they explore how your personal life influences your business mindset, why showing the real side on social media builds stronger...