The Salescadence Podcast

In this episode, Founder and Managing Director of outsourced HR company MAD-HR, Carole Burman, shares her business knowledge and advice gleaned from senior corporate HR roles and more recently, her experience of starting and scaling an outsourced service business that she founded in 2014. Carole share lessons learned from her own sales journey, and how her decision to head into self-employment and...

In this episode, specialist 121 Business & Life Coach, Oliver Hill, eloquently tackles some of the thorny issues that surround the world of business coaching, like: 1: What is (and isn’t) a coach and how will you know when you’re in front of a good one? 2: Do personality profiling tools really do what you want them to do? 3: Why does goal setting fail for many and what can we do to solve this?...

In this episode, Aimme Konieczny, Commercial Director and co-owner of energy procurement consultancy, Indigo Swan, shares her wisdom from over 15 years of experience and how she transitioned from the technical and regulatory side of the Industry and into the world of sales. During this podcast, Aimee discusses: • Why people do buy from people and why rapport cannot be forced • Just how much techni...

In this episode, podcast host, Matt Sykes, explores the world of role play and explains why this often under-used sales training practice is one of the most effective tools a sales leader can leverage to improve sales team confidence, enhance buyer experience and increase conversion rate. During this podcast, Matt discusses: • The four levels of competence • The science behind how we create repeat...

In this episode, Award Winning author, Reiki Master and Wellness Coach, Ian Tucker, shines a light on the topic of mental health and shares practical exercises that will help anyone take more control in a world full of distraction. During this podcast, Ian explains: • What is Mindfulness and what impact does it have on our energy levels • The advantages of living a balanced life and how to go abou...

On this episode, Founder and CEO at The Floorbox, John Davy shares his insights and experience around pivoting and explains how he turned problem into opportunity when COVID wiped out his business. The word ‘pivot’ has been frequently used during 2020, but why do people do it; when is the right time to pivot and what do you do when you decide to do it? All of these questions get asked and answered...

On this episode, Social Media Specialist and friend of the show, Chris Reeve, shares his insights and advice for sales professionals around all things social selling and digital influence. With COVID fast-tracking the growth of the online conversation, building an online presence is no longer a ‘nice to have’, but a fundamental and essential requirement for anyone who wants to generate sales. Chri...

On this episode, Chris Murray, Author, Speaker and Managing Director of Varda Kreuz Sales Training, joins the podcast. Named in LinkedIn’s top 40 Global Sales Experts to follow, a much sought-after keynote speaker and a perfect guest for the show. Chris shares his thoughts, ideas and advice on how to avoid being any other than extremely successful at selling. It’s a subject matter that Chris is pa...

On this episode, Simon Bowkett, Sales Trainer, Author and Speaker, provides an often-unseen insight into the world of the motor trade and shares his take on the shift towards online car sales and the impact that is having on the role of the sales person. When Simon left his native Australia in 1995 and arrived in the UK, little did he know that he world not only stay there and establish himself as...

On this episode, Niraj Kapur, Sales Trainer and Coach, shares his take on the world of sales and what drove him to write two ‘bestselling’ books. Talent only gets you so far in life and whilst it’s clearly a key part of achieving success, being able to bounce back from failure and be persistent in getting after your goals is what counts even more and Niraj has seen all of it during his distinguish...

On this episode, Nic Rixon, Founder and CEO at SGFE, shares his advice and knowledge from a twenty-year career spent helping mid-tier organisations grow their sales, scale-up and exit. This is a fascinating discussion with a highly respected business coach, who has worked alongside personal development icons such as Zig Ziglar, Dale Carnegie and Tony Robbins during his career. During this podcast,...

On this episode, James White, Sales Trainer and Mentor, shares his insights and advice for small businesses who are looking to grow and get better by improving their sales results. With more and more start-ups being launched every day, the essential requirement to know how to generate sales is fundamental to their success, yet the risks of not knowing are obvious. It’s this issue and his own exper...

Joining host Matt Sykes, on this episode is Mark Ackers, Head of New Business at Refract, who shares his insights and advice for those sales people who are in the SDR space or want to increase their cold-calling effectiveness. The phone continues to be the stand-out medium for starting and progressing early sales conversations, yet the ‘social selling’ movement and a change to a more ‘tech-savvy’...

On this episode, Angie Atkinson, co-Founder and Director of Atkinson Moss, shares her insights into why the recruitment industry can sometimes get a bad rap. Angie also shares her knowledge and advice for those looking to either change jobs or for those preparing for interviews. Recruitment is a profession that can be seen in two specific lights: Firstly, an insensitive numbers game, where hard-se...

On this episode, Matt Sykes, host of the podcast shares his personal story into how he became involved in the Sales industry with the guys at Addicted to Business Podcast. Matt gives an insight into some of the challenges he faced when he was in a corporate role and how he found creativity only after deciding to quit and work for himself. During this podcast, Matt shares his thoughts on: • The imp...

On this episode, Matt Sykes, host of the podcast and author of the book Sales Glue, discusses the specific impact that COVID-19 has had on his business and shares 10 things that every Sales Pro can do to shift the pain to pleasure. Looking to benchmark your Sales Competence against Best in Class? Take the test - https://www.salescadence.co.uk/salescadence-competence-audit/ Irrespective of the chal...

On this episode, Peter Basford, Business Coach and Founder at Business Growth Coaches Network shares his story about his experience of over forty years in the Banking Industry and offers insights into why having a Coach or a Mentor can really pay for itself. There’s no doubt about it, the current COVID-19 crisis is challenging all businesses and whilst short to mid-term survival is key, many will...

On this episode, Jason Ball, Owner at Leadenhall Tailoring, shares his insights from over twenty years of retail experience and explains why the gift of giving great customer service always pays back in sales. There is no doubt about it, surviving on the high-street in 2020 is a tough ask. So how can a small, privately owned, tailors not only hold its own, but also thrive? This episode will share...

On this episode, Charlotte Travers, Head of Business Development, at SocialB shares her insights and advice for those sales people looking to either start or increase their social marketing effectiveness. Irrespective if there is such a thing as social selling or not, if sales people are not leveraging the online platforms to promote their personal brand, they will be left behind – this internet t...

On this episode, Mike Scott, Co-Founder and CEO at The One Question dives into the sensitive world of Customer Feedback and shares his opinion and advice on the good, the bad and the ugly ways of finding out what customers think about your business. There is no doubt about it, most businesses would agree that tailoring their products and services to meet the needs of their customers is a no braine...

On this episode, Rob Lawrence, Podcast Producer and Audio Content Strategist shares his insights into why someone would want to have their own podcast to create sales. Podcasting is all about joining the conversation and going in inside the listeners head. A podcast can be a really effective way to promote your brand and develop relationships with potential future prospects. During this podcast, R...

On this episode of The Salescadence Podcast, host, Matt Sykes, shares probably the most important thing in Sales – the Sales Process. Does your Sales Team have untapped potential? Take the FREE Sales Health Test – here: https://www.salescadence.co.uk/ Selling is a relatively logical journey which becomes difficult when we over-complicate it. A bit like a relationship, where we have to take our tim...

On this episode of The Salescadence Podcast, host, Matt Sykes, explores the role that storytelling has in the world of sales. Using the actual true story of how he first entered the world of selling aged 16, when he was employed in a shoe shop, Matt reveals three key pieces of advice that his then boss shared with him, which links how every customer buy – even today. During this the topics discuss...

Joining Matt on the The Salescadence Podcast, in this episode, is Ed Wells, a specialist trainer in the field of structured problem solving. In a world where most organisations want rapid solutions to problems and strive to identify a single reason why things go wrong, Ed and his colleagues at Soloigic, a global expert in Root Cause Analysis, train people in the skill of slowing down; asking why a...

Joining The Salescadence Podcast on this episode is Sue Wilcock, owner, editor and publisher of Suffolk Director magazine. A professional marketeer who has decided to produce a publication specifically for ‘C-Suite’ and one, which by design, provides content that helps businesses solve problems. Here’s just a few of the topics we discuss: • Why, when most of us get our information on-line these da...