The Salescadence Podcast

In this episode, I explore some of the options available to anyone in sales who is struggling and offer advice around how they can take matters into their own hands and start the process of improvement. Sales isn’t easy, I’m not suggesting it is. But I am suggesting that the help needed to fix a failing sales strategy is there – you’ve just got to know where to look and who to ask!   Connect with...

In this episode, I expose some of the risks companies face when they invest in sales training and the reasons why some training fails to deliver – these are: A lack of purpose Who’s in the room A lack of aftercare Zero reinforcement An absence of Sales Management Maintaining regular sales training to deliver long-term sustainable change is essential in today’s fast-changing, buyer-centric global m...

In this episode, I share 8 pieces of advice that will help support a sales strategy based on finding new business within existing customers – these are: Get the basics right - know your numbers Keep what you’ve got - retention strategy Prune your database - search for ICPs Seller beware! Tenders and RFPs suck Account based marketing - hyper-focussed campiagns Events and exhibitions - zig not zag K...

In this episode, I sit down and talk all things sales training & coaching with Fred Copestake, founder of Brindis, a specialist Sales Training & Coaching Consultancy.  With over 24 years experience in the L&D industry, and author of 3 insightful sales books, there isn’t much that Fred doesn’t know about helping sales professionals up their game and become better at helping their custom...

On this episode, I sit down for a fireside chat with friend of the podcast, Stefan Boyle. This is our third episode together and I can’t think a better person to sit down and talk about the trials and tribulations of self-employment than this guy. Stefan is one of the best LinkedIn Ghostwriters around and works with busy CEOs to help them unlock the power of the platform and establish a credible o...

If you think sales is difficult, try golf! If you think golf is hard, try being a golf caddie!  In this episode, I share 8 pieces of valuable advice gleaned from caddying in the British Seniors Open Qualifiers in Scotland and how each of these pearls of wisdom are totally relevant to the profession of sales:  The role is to serve others Preparation is your friend  Be timely  Be self-aware  Know yo...

On this episode, we take a look inside the world of creative copywriting with Konrad Sanders, Founder and CEO at The Creative Copywriter, and discuss how he took TCC from being a one-man-blog to a successful creative agency in just 10 years.  We unpack his entrepreneurial journey, explore the critical need for both science and art in copywriting and discuss what the future of the industry looks li...

On this episode, I become the guest as I share an interview I did with Rob Lawrence, host of the Start Build & Grow podcast. Together, we unpack the world of sales start-up and share some specific tips, tools and strategies that will help anyone in sales, but especially those beginning their journey as a first-time entrepreneur.  We discuss: The distinctions between sales and marketing. The el...

One of the big frustrations many sales people have relates to sending quotations and proposals.  After working hard to create the opportunity to send one in the first place, and then spending time crafting a sophisiticated and compelling document, many fail to get a reply from the person who asked for it.  In this episode, I share 8 pieces of valuable advice that will help anyone in sales who is s...

In this episode, we explore the often risky-pastime of recruiting salespeople with Dominic Waters, CEO at Paul Waters Associates, and discuss why using psychometric tests during the process can radically improve the chances of finding and hiring a sales superstar.  Dominic has been specialising in helping some of the largest businesses in the world mitigate the risk of wrong-hires for over 25 year...

In this episode, Paul McVeigh, ex-Premier League footballer, author, and entrepreneur, returns to the podcast to share his journey from professional footballer to global keynote speaker.   Paul was originally a guest on episode 3 (SP103) and this episode covers how he has used his background in football and his Masters in sports psychology to carve out a very successful career on the global keynot...

In this episode, Ollie Matthews, Founder of functional medicine & heath coaching company Ojay Health, shares his knowledge and advice around what it takes to have great sleep. In a world where everything is instant and abundant, the temptation to ‘be everywhere’ and ‘do everything’ is always a constant. But without underpinning the critical foundations to a fulfilled life, namely rest and reco...

In this episode, Colin Campbell, host of the podcast CamBro Conversations, shares his journey and knowledge around what it takes to build a top 1% global podcast. In a world where very few podcasts make it into double figure episodes, Colin has not only published over 240 episodes, but he can proudly count Chris Williamson of Modern Wisdom fame, Daniel Priestly and Rory Sutherland as just some of...

In this episode, Jamie Woodbridge, Co-Founder of The Inbox Club, shares his advice and knowledge on how to really stand out and get engagement in the challenging online world of email copywriting.  In a world where we have all become experts on spotting a sales email simply by what’s written in the title, Jamie shares 3 pieces of copywriting wisdom that not only help your emails get opened, but wi...

In this episode, Dave Plunkett, Founder of Collaboration Junkie, shares his advice and knowledge on the often-misunderstood topic of referrals and partnerships. He delivers a masterclass into how anyone in business can create a process that will ultimately lead to more sales conversations. Expect to learn: The myths about asking for referrals When is the right time to ask for one How to identify p...

In this episode, Charlie Gretton, Senior Sales Exec at The DPO Centre, imparts his advice and knowledge on sales specific issues related to Data Protection and uncovers some of the key things that B2B salespeople should know if they want to mitigate the risks associated with GDPR. Expect to learn: What is GDPR? Why you might need a DPO What is consent and why do you need it The risks of ‘paid for’...

In this episode, Adam Driver, Founder of Authentic Communications, shares advice from the world of LinkedIn and SEO and offers practical tips to help anyone who’s looking to understand more about the strategic side of effective online communication. Expect to hear about: Vanity metrics and the importance of posting to an outcome Marketing ROI, AVE and PR value LinkedIn SSI Score, SEO metrics and w...

In this episode, podcast host, Matt Sykes, shares 5 pieces of advice that will help anyone who struggles to build rapport on a first-time sales call. Referred to as ‘The Corridor of Uncertainty,’ the opening 3 minutes of every new human interaction can often make or break what happens next – and in sales, that can be the difference between and yes and a no. A perfect episode for anyone in a sales...

In this episode, Scott Russell, Founder of Paddy & Scott’s Coffee, shares his sales advice and business experience gleaned from an entrepreneurial journey which began on the market stalls in the East End of London and has taken him through multiple successful business build and exits. During this podcast, Scott shares his passion for sales and why he is proud to call himself a sales profession...

In this episode, Jamie Minors, Co-Founder of Minors & Brady Estate Agents, talks about how he teamed up with his nearest competitor, rather than competing, to build a successful, thriving and rapidly growing estate agency. During this podcast, Jamie shares his passion and advice around recruiting, nurturing, and developing his employees and why he believes ‘humans are our greatest asset’. Look...

In this episode, Floyd Sayers, Founder and Creative Director at Flowmotion Studio, shares his knowledge and advice around avoiding a sedentary workplace culture and why revitalising the way you work, will improve productivity and more importantly, your health. The average adult will sit for more than 18 years of their life and it’s this habit of ‘not moving’ which is literally training our bodies...

In this episode, podcast host, Matt Sykes, shares 12 sales tips that anyone thinking of starting a business, either as a sole-trader or micro start-up, can benefit from. During this podcast, Matt offers practical tips such as: If you’re not convinced, you can’t convince Why you need to know who your Ideal Customer is Why you need to build an audience Why waste money finding leads if you can’t clos...

In this episode, Digital Marketing Strategist, Lynsey Sweales, shares her experiences and advice collected over a distinguished career in the Marketing industry. Lynsey is a founding partner at Cognitive Union, a Google trainer and facilitator, an author and has successfully founded, built and sold a digital marketing agency. We talk about the partnership between sales and marketing, what sales ca...

In this episode, Co-Founder and Creative Director, Stokely Howard, offers four pieces of business advice that have served him well during the start-up and build phase of Trendy Grandad, his Creative Marketing company. A self-confessed creativity addict, Stokely is on the entrepreneurial journey and his story of an early career working the Manchester nightclub scene and behind the scenes in nationa...

In this episode, podcast host, Matt Sykes, looks at the upfront contract and explains why this well-known sales technique can be one of the most effective tools to not only get a first-time sales conversation off to a great start, but increase the likelihood of turning the discussion into a meaningful sales opportunity. During this podcast, Matt discusses: • What is an upfront contract and why wou...