Consalia Ltd
The Sales Transformation Podcast
The Sales Transformation Podcast is brought to you by Consalia. Led by Dr Philip Squire, Consalia is the UK’s only Sales Business School, providing Masters, Postgraduate & Undergraduate Apprenticeship programmes in Sales, dedicated to the improvement of sales performance. For over 20 years he has provided sales consulting education services and training to brands including Apple, AT&T, Ford, Hertz, HP, Pirelli, Royal Caribbean, SAP and Zurich Financial Services. He is one of just a handful of sales professionals internationally to have a research doctorate in sales. Philip is a subject matter...
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Episodes
REVISITED: #118 – Mapping out challenges through coaching w/ Claudia Filsinger 29.05.2025 56:10
This week on The Sales Transformation Podcast we’re revisiting another coaching episode from last year – Phil’s interview with Claudia Filsinger. ORIGINAL SHOW NOTES: This week on The Sales Transformation Podcast Phil speaks to Claudia Filsinger, the Founder and Managing Director of coaching and consultancy firm Moving Maps. Having lectured in business, career management and coaching at Oxf...
#163 – GST XVII: Using vision and coaching to combat the Great Resignation w/ Simon Wheeler 25.05.2025 29:30
This week on The Sales Transformation podcast it’s another piece of coaching content from the archives, as we take a look back at Simon Wheeler’s talk from Global Sales Transformation XVII. Simon explores how coaching, together with vision, could be the solution to high employee turnover rates in the sales sector. Highlights include: [05:27] – Salary inflation isn’t a sustainable solution...
#162 – Introducing Sales Frequency 15.05.2025 33:34
This week on The Sales Transformation podcast we’re bringing you the debut episode of Sales Frequency , our new LinkedIn Live show hosted by Consalia’s Head of Consulting Jesus Llamazares exploring the latest issues in the world of sales. In this first episode Jesus is joined by Consalia’s Head of Sales Will Squire to dissect the evolving trade relationship between the UK and the US, exploring...
#161 – GST XI: Coaching and Leading Indicators w/ Paul Devlin 08.05.2025 30:29
It’s another piece of coaching content from the archives for you this week on The Sales Transformation Podcast, but this time it’s not a previous episode: it’s a talk from Global Sales Transformation XI, all the way back in 2016! Paul Devlin, then of SAP, now CEO of Causeway Technologies, talks us through how he used coaching to transform low-performing teams, the importance of leading indicato...
REVISITED: #16 – How can coaching help achieve Organisational Transformation? w/ Bianca Portulan 02.05.2025 51:05
Join us for another revisiting of a coaching episiode from the archives this week on The Sales Transformation Podcast, with Phil interviewing Bianca Portulan. ORIGINAL SHOW NOTES: What type of effect can coaching have when transforming an entire organisation? This is a question that is asked by many senior leaders in high-ranking roles. Dr Phil Squire is joined by Bianca Portulan, an...
REVISITED: #9 – The role that Coaching plays on perceptions of sales leaders w/ Mohammed AlKhotani 25.04.2025 46:00
We’re revisiting another coaching-themed episode of The Sales Transformation Podcast this week, as we rewind back to episode #9, featuring Mohammed AlKhotani, who has since gone on to become Senior Vice President at Salesforce ME. ORIGINAL SHOW NOTES: Mohammed AlKhotani, Managing Director, Saudi Arabia of SAP joins Dr Phil on this podcast where the pair discuss the role that coaching plays...
#160 – Consalia Roundtable: Selling in uncertain times 17.04.2025 34:27
In this week’s Consalia Roundtable edition of The Sales Transformation Podcast, Will Squire and Jesus Llamazares, Our Heads of Sales and Consulting respectively, explore how the modern sales landscape is being shaped by economic, political, and global instability. From tariffs and Brexit to AI and shifting buyer behaviours, they dive deep into how salespeople and organisations can adapt, stay r...
REVISITED: #5 – Can resiliency be taught? w/ Dr Carole Pemberton 10.04.2025 49:29
Ahead of new cohort of our Level 5 ILM Coaching for Sales Transformation programme in the Autumn we’re going to be revisiting a few coaching-themed episodes of the podcast in the coming months! This week we’re going all the way back to before The Sales Transformation Podcast had video to revisit the fifth episode of the show, with special guest Dr Carole Pemberton. ORIGINAL SHOW NOTES: ...
#159 – Best of Q1 2025 03.04.2025 31:12
This week we’re taking a look back and some of the best moments from Q1 on The Sales Transformation Podcast, including highlights from GST XIX, our Network Effect webinar, and more. Connect with Philip Squire on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take...
#158 – How do Procurement like to be sold to? w/ Michael Pearson 27.03.2025 54:18
This week on The Sales Transformation Podcast Dr Phil Squire is joined by Michael Pearson, founder of insidetheprocurementmind. After decades of experience working in procurement, Michael has now turned his attention to helping sales teams understand how to effectively engage with procurement. This is a bit of a special episode as it also marks the kick-off of our Global Sales Research Project....
#157 – Drawing connections between government intelligence and business intelligence w/ Dr Jas Ardis 20.03.2025 1:02:33
This week on The Sales Transformation Podcast Phil is joined by someone he first met when they were both at the graduation ceremony for their respective doctorates: Dr John “Jas” Ardis. Jas is an expert in government and military intelligence, having worked for the MOD for 24 years and since moved into the private sector. Phil speaks to him about how his insights on how to influence people coul...
#156 – Best of Women Guests for International Women’s Day 2025 13.03.2025 43:03
Since it was International Women’s day on Saturday we’re taking a look back at some of the incredible female guests we’ve had on The Sales Transformation Podcast with a special “Best of” episode this week! Connect with Philip Squire on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest...
#155 – GST XIX: How Small Words Have Big Impacts in Negotiation and What This Means for Sales w/ Professor Elizabeth Stokoe 06.03.2025 39:57
We finally return to GST XIX this week on The Sales Transformation Podcast as we revisit our keynote talk from Professor Elizabeth Stokoe from the Department of Psychological and Behavioural Science of The London School of Economics and Political Science. Professor Stokoe is an expert in conversation analysis, and in this session guides us through some of the results of her research and how it...
#154 – Meet Consalia’s new Head of Consulting w/ Jesus Llamazares 27.02.2025 38:46
We’re introducing a new member of the team this week on The Sales Transformation Podcast: Jesus Llamazares, who recently joined us as our new Head of Consulting. Phil sat down with Jesus to discuss his background and what led him to Consalia, as well as what his plans are for growing the consultancy practice and finding new synergies with the business school side of the organisation. Highli...
#153 – Webinar – The Network Effect: How collaboration will drive growth in your key accounts w/ Dr Ryan O'Sullivan & Julia Munn 20.02.2025 59:55
We have a webinar recording for you this week on the Sales Transformation Podcast. In ‘The Network Effect’ Phil was joined by Introhive’s Dr Ryan O’Sullivan and NTT’s Julia Munn to discuss how account managers can leverage their networks to generate more value. The conversation focuses on three types of network: your network of contacts within your client’s organisation, the people you know fro...
#152 – Apprenticeship insights on the ISP NextGen podcast 14.02.2025 22:37
We have something a little different for you this week on The Sales Transformation podcast! In honour of National Apprenticeship Week 2025 we sent Consalia’s Apprenticeship Director Natalie Murray and two of our Level 6 apprentices, Caleb Standaloft-Gibbons and Ella Cooper to join Jordan Abbott on the ISP NextGen Podcast. Together they discuss the benefits of an apprenticeship from both tutor a...
#151 – GST XIX: Panel session – How to unlock a competitive advantage in your key accounts 06.02.2025 37:48
This week we’re taking a look back at the panel session from GST XIX, featuring Birgitte Pingel, Vice President – Business Development Leader Consumer Goods & Retail, Europe, at Genpact and David Mines, Commercial Director at Worldpack. They were also joined by a last-minute guest Phil plucked from the audience to give a client’s perspective: Michael Pearson, former Group Head of Procurement a...
#150 – GST XIX: How effectively mapping relationships is central to growing revenue within your key accounts w/ Dr Ryan O’Sullivan 30.01.2025 34:48
This week on The Sales Transformation Podcast we have Dr Ryan O’Sullivan’s talk from Global Sales Transformation XIX – his second time speaking at a GST event! Ryan, Global Account Manager at Introhive, explains how he came to be interested in the subject of relationship mapping, which eventually led to writing his new book: Building B2B Relationships . Understanding the full network of relatio...
#149 – GST XIX: What makes a great Global Account Manager? w/ Luke Skinner 23.01.2025 27:46
We have another talk from GST XIX this week on The Sales Transformation Podcast! This time it’s Luke Skinner, VP of Global Strategic Initiatives at SAP, discussing the key attributes a Global Account Manager needs to address the unique challenges they face. Drawing on the research he conducted while studying for his master’s with Consalia, Luke splits the traits a GAM needs into foundational an...
#147 – Looking back and ahead as we enter 2025 09.01.2025 40:55
As a new year begins Phil sat down with Will to discuss his reflections on 2024 and predictions for 2025 on this week’s Sales Transformation Podcast. As well as talking about big issues like ongoing conflicts and the rise of AI, Phil also takes the time to share his thoughts on the state of Consalia as a business and the kinds of bold decisions the company needs to take going forward. Highli...
#146 – Best of Q4 2024 12.12.2024 46:20
As we come towards the end of the year let’s take a look back at some of the highlights from Q4 on The Sales Transformation Podcast, including clips from Jeffrey Hatchell, Carl Day, and our Sales Transformation Forum Hangouts. Connect with Philip Squire on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to ge...
#145 – Consalia Roundtable: GST XIX roundup 05.12.2024 27:32
It’s time for another Consalia Roundtable this week on The Sales Transformation Podcast as Phil, Will, and Eddie discuss our recent Global Sales Transformation XIX event. The team share some of their highlights from the event and talk about some big Consalia announcements that we unveiled: our new app, Phoebe, and Phil’s major research project that will be starting in 2025. Highlights includ...
#144 – The best of last year’s Global Sales Transformation event 22.11.2024 33:29
Our Global Sales Transformation XIX event is right around the corner! In this episode, we revisit some of the best talks from last year's Global Sales Transformation VIII event, themed around making organisations future-ready, discussions which covered the importance of involving both the organisation and its people in transformation journeys. Additionally, insights on maintaining a growth mindse...
#143 - What do we speak about inside the Sales Transformation Forum? 08.11.2024 46:01
In this latest episode, we’ve put together segments from recent conversations at our Zoom Hangouts, part of Consalia’s online community of sales practitioners dedicated to sales transformation. The discussion covers the core values of salespeople and the urgent need for transformation within organisations, the role of AI in a salesperson's world, and the impact of geographical and cultural consid...
#142 – How to build better B2B relationships with relationship mapping w/ Dr Ryan O’Sullivan 31.10.2024 1:05:16
It’s a pre-GST special this week on The Sales Transformation Podcast as Phil is joined by Dr Ryan O’Sullivan, Global Account Manager at Introhive. Ryan returns to the show to discuss his new book on B2B relationships and how relationship mapping can help to turn you into a trusted partner in the eyes of your customers. Highlights include: [09:27] – Why do relationships matter? [23:45] – M...
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