The Sales Transformation Podcast

Happy New Year! For the first episode of The Sales Transformation Podcast of 2026, we’re bringing you some of the highlights from Q4 of 2025!      Join the discussion in our Sales Transformation Forum group.    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to...

This week on The Sales Transformation Podcast Phil sat down with Will to discuss some of their highlights from Global Sales Transformation XX a few weeks ago.    They also discuss Phil’s new White Paper, “The State of Sales Mindsets”, which contains the results of interviews and research conducted this year investigating how customers want to be sold to. There’s a particularly exciting development...

On this week’s episode of the Sales Transformation Podcast we are joined by Dr Philip Styrlund and Shakeel Bharmal, who are CEO and Senior Vice President of the Summit Group, respectively.     Their discussion with Phil Squire centres around how the critical interface between marketing and sales is more essential than ever. In particular, they focus on making marketing more relevant to sales to en...

This week on The Sales Transformation podcast Will, Phil, and Jesus sat down to discuss a few Consalia updates ahead of our Global Sales Transformation XX event next week.    As well as talking about GST (10 days away at time of recording but now less than a week away!), they also cover our new partnership with Aviso and Phil’s recent research project.      Highlights include:  [10:54] Why we’ve p...

This week on The Sales Transformation podcast we’re bringing you a recording of our Sales Frequency episode from a few weeks ago with special guest Maxim Tarasevich, EVP of Sales at Aviso.    He joined Jesus and Will to discuss how it’s more important than ever for salespeople to appeal to CFOs and finance teams during their pitches, and how they can build business cases that include that the stat...

Ahead of Global Sales Transformation XX later this month, here are some highlights from last year’s GST XIX.    Click here to buy tickets to GST XX on 27th November.  Join the discussion in our Sales Transformation Forum group.    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers t...

We have another Mastercast episode for you this week on The Sales Transformation Podcast as Phil is joined by Sherry Nematalla, Global Accounts Manager at Vodafone.    Sherry explains how she came to write her dissertation, stressing the differences between mentoring and coaching and how embedding a coaching culture can transform sales teams as well as customer relationships.    Highlights include...

This week on The Sales Transformation Podcast we’re bringing you a recording of our recent webinar with our AI partners Aviso on the topic of cutting through coverage myths and KPI games.    Phil joins Aviso CPO Ofer Zilberman to discuss the ways in which many traditional pipeline stats can be misleading, and how the Sales Mindsets can help you stop putting energy into making the stats look good a...

We’ve officially entered Q4, so this week we’re bringing you some of the best moments from July, August and September on The Sales Transformation Podcast!      Join the discussion in our Sales Transformation Forum group.    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way...

Following the announcement of our partnership with Revenue Intelligence platform, Aviso, hosts Jesus Llamazares and Will Squire welcome Ofer Zilberman, Chief Product Officer at Aviso, to mark a bold new partnership between Consalia and Aviso. Together, they explore how to integrate AI authentically into sales processes — and how to equip salespeople to work with intelligent agents, not be replaced...

This week on The Sales Transformation Podcast we’re bringing you a webinar recording from last week, where Dan Hodgetts from the Institute of Sales Professionals hosted Consalia’s Dr Louise Sutton and Natalie Murray, along with current Level 6 Sales Apprentice Charlotte Smith from Experian.    Louise and Natalie introduce the Level 6 degree apprenticeship in B2B sales that Consalia run in partners...

We have another Mastercast episode for you this week on The Sales Transformation Podcast as Phil speaks to Rajesh Patil from Adobe.    Rajesh’s Master’s dissertation explored leadership from an unusual point of view: that of mindfulness and spirituality. He explains how meditation and texts like the Bhagavad Gita have guided his leadership style, and the practical outcomes that this approach has h...

This week on The Sales Transformation Podcast it’s Dr Grant Van Ulbrich’s turn to interview Phil in a conversation that originally appeared on Grant’s Scared So What Podcast!    Grant and Phil discuss leadership, coaching, and transformation within the sales industry, including the critical role of leadership in managing change. There’s also discussion of the importance of managing personal change...

In this episode of the Sales Transformation Podcast's Mastercast series, Phil speaks to Joanna Hillman, Director of European Development at Reed & Mackay, about her Master’s dissertation on leading cross-cultural teams.    Jo explains how her dissertation broadened her understanding of cultural nuances, and how taking these differences into account can make you a more effective communicator. S...

This week on The Sales Transformation Podcast Phil speaks to Stacey Hughes, Vice President, Learning & Development at Medscape about some of the important traits of an excellent leader.    They talk about Medscape’s own podcast, Hear From Her, which highlights women in leadership roles within the healthcare industry, before moving on to the importance of having “north star” purpose and support...

It’s the Academy team’s turn to take to the microphones this week on The Sales Transformation Podcast as Dr Louise Sutton, Hilary Watkinson, and Natalie Murray discuss the power coaching has to transform careers.    The team discuss some of the misconceptions around coaching, and share their personal experiences with coaching including some of their favourite books, tools, and frameworks. They als...

Sales Frequency is on a break for the summer, so this week on The Sales Transformation Podcast we’re bringing you some highlights from the series so far.    Jesus and Will will be back in September for more episodes, so stay tuned!      Connect with Jesus Llamazares on LinkedIn   Connect with Will Squire on LinkedIn       Join the discussion in our Sales Transformation Forum group.    Make sure yo...

In this episode of the Sales Transformation Podcast's 'Mastercast' series, Phil welcomes Nick Rose, Sales Director at Sharp UK, to share insights from his master's dissertation on the impact of sales onboarding on business success.    Nick discusses his personal journey into sales without structured training, the high attrition rate in sales, and the enormous costs associated with onboarding typic...

As we’re now over halfway through 2025 Will, Phil, and Jesus sat down to discuss the year so far in this week’s Roundtable episode of The Sales Transformation Podcast.    How has Jesus found his first six months at Consalia? Have the predictions Will and Phil made back in January come to pass? And what do the team think the rest of the year will have in store for the company, the sales sector, and...

It’s another Mastercast episode this week on the Sales Transformation Podcast as Phil is joined by another recent graduate of our master’s programme: Ivano Fossati, Chief Revenue Officer EMEA at SAP Customer Experience.    Ivano shares insights from his Master's project on 'Value-Based Selling in the Age of Innovation', emphasising a shift from traditional ideas of Total Cost of Ownership to a mod...

This week on The Sales Transformation Podcast we’re taking a look back at some of the top moments from Q2 2025 on the show.      Tickets are now on sale for GST XX! Enter code GSTXXEARLY at checkout for £50 off your ticket.      Connect with Philip Squire on LinkedIn     Join the discussion in our Sales Transformation Forum group.    Make sure you're following us on LinkedIn and Twitter to get upd...

Later this year we’re going to run a cohort of our Level 7 apprenticeship programme before the funding rules become far more restrictive in 2026. So, what better time to hear from someone who’s been through the programme, as we revisit Phil’s conversation with Simon Topley on The Sales Transformation Podcast!    ORIGINAL SHOW NOTES:  Join us on The Sales Transformation Podcast for another of our M...

Consalia’s Head of Marketing Eddie Guevarra once again joins Phil on this week’s episode of The Sales Transformation Podcast, but this time he’s the one being interviewed!    That’s because Eddie has recently completed his Master’s in Sales Transformation – unusual for a marketer!    Together they discuss how Eddie took inspiration from his love of CrossFit, as well as Phil’s own Sales Mindsets, t...

It’s the twentieth year of Global Sales Transformation, so this week Eddie and Phil sat down to discuss the history of the event and some of the highlights they’ve seen over the years.    They then move on to talk about this year’s theme, which will focus on how salespeople can keep selling in an ethical, human way while taking advantage of the latest developments in AI.     Highlights include:  ...

This week on The Sales Transformation podcast we have another episode of Sales Frequency for you. That’s because this week’s topic was particularly close to our hearts: the recently announced change in funding rules for Level 7 apprenticeships.    From January 2026 apprenticeship funding for all Level 7 programmes will no longer be available to anyone over the age of 21. This includes Consalia’s L...