The Sales Show with Maree Kirkpatrick

When sales slow down, it is easy to think you need to do more: More content. More funnels. More ads. More platforms. Maybe even dropping your prices. But what if the first place to look is actually your connection back with your ideal client? In this episode of The Sales Show, Maree Kirkpatrick talks about what happens when the economy has changed, buyers are taking longer to make decisions, budge...

The Type of Consistency That Actually Sells In this episode of The Sales Show, Maree Kirkpatrick breaks down one of the biggest misconceptions in online business — the idea that consistency means showing up everywhere, every single day. Maree shares why hustle-driven visibility often leads to burnout, resentment, and disconnected sales conversations, and explains what sustainable consistency actua...

Why Your Ads Aren't Working (And What to Fix First) In this episode, Maree breaks down one of the most common and costly mistakes business owners make when running ads—outsourcing their messaging. She explains why ads are not the problem, but rather a magnifier of what's already happening in your business. If your messaging, sales process, and strategy aren't aligned, ads will only amplify the gap...

Why Your Sales Feel Inconsistent (And It's Not Your Visibility) In this episode, Maree unpacks one of the most common frustrations in business—why sales feel inconsistent despite doing "all the right things". She challenges the belief that more leads and visibility are the answer, and instead highlights the real issue: what happens after someone shows interest. Maree breaks down the key gaps in me...

Why Marketing Won't Fix Your Sales Problem in 2026 In this episode, Maree unpacks the real reason behind inconsistent sales in today's market. While many business owners are blaming the economy or declining consumer spending, Maree challenges this narrative and shares why people are still buying—but with greater intention. She dives into the importance of relevance over visibility, explaining how...

The Truth About Being a "Natural" at Sales In this episode, Maree Kirkpatrick breaks down one of the biggest myths in business — that some people are naturally good at sales and others aren't. She shares why this belief is holding so many women back and how sales is actually a learnable skill, not a personality trait. Drawing on her 17+ years of experience, Maree explains what really sits behind c...

Why Your Sales System Matters More Than Your Goals in 2026 In this episode, Maree shares a powerful shift for business owners heading into 2026: why goals alone aren't enough and how your sales system is the real driver of success. Drawing from personal experience and insights from James Clear, Maree breaks down how to reverse engineer your revenue goals, understand your true conversion rates, and...

In this insightful episode, Maree Kirkpatrick explores the myriad ways that external factors such as the economy, weather, or personal life events can influence business performance. Listeners are invited to reframe these challenges and use them as opportunities to innovate their business strategies. Maree shares personal anecdotes, like the impact of having a new baby, to illustrate how life's se...

In this episode, Maree Kirkpatrick invites listeners to confront the reality of business slumps candidly. She emphasizes the importance of facing these challenges and explores methods to maintain motivation. Her advice suggests getting back in touch with your ideal clients as a powerful first step. Maree encourages presenting your strengths and expertise, which affirms your capabilities and reigni...

Maree Kirkpatrick takes listeners on a journey through the importance of having a structured sales process. Drawing from her personal experience at Athlete's Foot, she highlights why businesses must create tailored customer journeys to ensure satisfaction and foster loyalty. Maree emphasizes how a standardized process, like the one at Athlete's Foot, ensures consistency and trust across various cu...

In this episode, Maree Kirkpatrick stitches together the realities of consumer behavior with practical pricing strategies every business owner should grasp. Starting with a reflection on Easter shopping experiences, Maree illustrates how businesses prepare for holiday sales and manage post-holiday price reductions. Her observations serve as a backdrop for deeper discussions on pricing strategy—exp...

In this episode, host Maree Kirkpatrick dives into a crucial but often ignored aspect of business: dealing with failure. With a personal touch, she recounts a local Easter show event that went awry. The organizers had high hopes of creating a community-centered event, yet faced challenges like ticket mismanagement and safety concerns. Amid public backlash, Maree emphasizes the bravery it takes to...

Maree Kirkpatrick takes listeners on a journey through the crucial components of effective sales conversations. Beginning with her personal insights observed at the Royal Sydney Royal Easter Show, Maree explores how businesses can transform sales calls from uncomfortable encounters into genuine, value-driven conversations. The episode shines a light on the pressures women feel in sales, like self-...

This episode is all about shifting your focus towards conversion. With a vibrant and engaging tone, our host unpacks why a growing follower count isn't synonymous with business success. Discover how it's not just about having thousands on an email list but about guiding those who are already engaged from curious to committed. Maree Kirkpatrick emphasizes the necessity of understanding conversion's...

In this insightful episode, Maree Kirkpatrick explores the key shifts occurring in the sales and marketing realms. As we leave behind some of the outdated strategies of 2023 and 2024, Maree highlights what's no longer effective, such as generic social media posting and overcomplicated sales funnels. Instead, she emphasizes the importance of clear messaging, community-driven content, and the human...

In this energizing episode, Maree Kirkpatrick tackles a common stumbling block in sales: the follow-up. Many businesses mistakenly believe that showing interest equates to a certain sale, only to face silence after the initial conversation. Maree emphasizes that without a structured follow-up plan, sales are needlessly lost. She shares insights from her collaboration with TAFE New South Wales, hig...

In this episode of the Sales Show, the focus is squarely on demystifying email marketing. Kicking off the conversation, the host paints a hypothetical picture of a world where popular social media networks abruptly disappear—an event that could potentially cripple businesses too reliant on these platforms. Instead, the episode champions email marketing as a robust and dependable channel. Listeners...

In this episode, we tackle one of the biggest gripes among business owners: investing time and resources in social media with little to no return. Our host lays out a straightforward yet powerful approach to turning social media activities into tangible sales. The key lies in the SERVE framework, a strategic model designed to enhance your social media content with purpose and direction. The episod...

In this episode, we dig deep into the practicality of maintaining a simple approach to business. We begin by acknowledging the common pitfalls that entrepreneurs encounter—over-complicated offers, exhaustive content creation, and the relentless pursuit of more as a measure of success. Maree shares personal anecdotes on the pitfalls of over-complication and offers actionable insights into creating...

In this episode, we explore the chaotic consequences business owners face when they lack a strategic sales plan. Marie introduces the "Cash Calendar," a framework designed to provide clarity and predictability to your revenue streams. You'll learn how to map out your business offers annually and align them with marketing initiatives, transforming random launches into predictable income channels. T...

This episode explores the complications and possibilities of social media as a business tool rather than just a pastime. It kicks off with why social media can feel like an exhausting habit when it doesn't convert attention into revenue. Through a mix of personal anecdotes and practical advice, the podcast host details why many business owners struggle with creating content that sells. The breakdo...

In this episode, we tackle the common misconception that obtaining new leads should be the primary focus of all business strategies. Instead, our host delves deep into the importance of nurturing existing clients, highlighting the idea that it's substantially more cost-effective to maintain relationships with current clients than to pursue new ones. We cover several crucial topics including: The s...

In this enlightening episode, Maree Kirkpatrick walks listeners through the dangers of lost leads and how they impact sales. The podcast begins with identifying lost leads and touching on common assumptions in the sales world. Many business owners believe that if a customer is interested, they will come back—or they mistakenly focus all their energy on generating new leads. Maree dismantles these...

Unique Selling Points (USPs) are what set your business apart in a crowded marketplace, answering the question: why should someone choose you? Unfortunately, many business owners either don't identify their USPs or communicate them effectively. The episode delves into four common mistakes businesses make regarding USPs: thinking they don't have any, being too generic, trying to appeal to everyone,...

In this episode, we embark on a journey through the complexities of pricing in business. Our host begins by acknowledging the emotional and strategic challenges businesses face in setting their prices. This episode is tailored for business owners struggling with pricing, offering insights into effective strategies that ensure profitability and growth. We unpack the common mistakes many entrepreneu...