The Sales Revolution

This episode is about challenging the culture of exhausted hustle in sales and showing why busyness isn’t the same as progress. Ingrid Maynard explains how strategic drift happens when teams work hard without clear direction, and why that leads to burnout, flat revenue, and wasted effort. She also breaks down how sales leaders can create better alignment between strategy, account focus, team capab...

Most sales leaders are unknowingly killing their teams with fear and superficial metrics but a belief-driven approach can revolutionise your results. Ingrid Maynard exposes how reliance on pressure and dashboards creates hiders, transactional behaviours, and burnout, all while sabotaging long-term growth. In this episode, Ingrid uncovers why fear-based execution exhausts your team and what it trul...

This episode of "Sales Revolution" with Ingrid Maynard delves into transforming sales interactions from transactional to magnetic. Ingrid emphasises the importance of moving beyond mere transactions to engineer high-value outcomes for customers. Ingrid discusses the need for salespeople to become trusted advisors rather than order takers, focusing on understanding and delivering what customers tru...

Most companies unknowingly kill their growth potential by staying stuck in survival mode. But what if shifting from inertia to inspired action was simpler and more urgent than you think? Ingrid Maynard, founder of Ingridmaynard.com, reveals the unexpected costs of stagnation and the powerful strategies to escape it. In this eye-opening episode, discover how reactive, survival-driven behaviours tra...

This episode of "Sales Revolution" with Ingrid Maynard delves into the concept of commercial stagnation and the journey from survival to inspired action. Ingrid explores the cost of inertia in business, emphasising the difference between being reactive and responsive. She introduces her growth model, which begins with awareness and acceptance, leading to lasting change. Ingrid challenges sales lea...

In this episode of the Sales revolution, Ingrid Maynard, delves into the transformative journey from hustle to contribution in the sales world. Ingrid explores how reconnecting sales teams to their purpose can lead to meaningful customer relationships and enhanced commercial performance. This episode emphasises the importance of moving beyond transactional interactions to create a more enriching e...

Most companies are losing more than they realise by selling on price alone. When your sales team constantly drops their prices to close deals, it's a sign you're operating in a commodity trap — but there's a way out. Ingrid Maynard uncovers the hidden mistakes behind this costly cycle and reveals a powerful counterstrategy to redefine value in a volatile, complex market. In this episode, you'll di...

This episode of "Sales Revolution" with Ingrid Maynard delves into the critical topic of moving sales teams out of survival mode and into a thriving, effective state. Ingrid discusses the pitfalls of traditional sales training, which often fails to address the underlying cultural and systemic issues within organisations. She emphasises the importance of shifting from unconscious, transactional beh...

In this episode of the Sales Revolution podcast, Ingrid Maynard delves into the challenges faced by sales teams in today's demanding environment. She explores the concept of "the cost of blindness," emphasising that a lack of reflection, rather than a pipeline issue, may be hindering revenue growth. Ingrid discusses the impact of external factors like the fuel crisis on business costs and highligh...

In this bonus episode Ingrid shares her recent experiences as a customer dealing with real estate agents. She highlights the stark differences between agents who prioritise customer engagement and those who focus on routine tasks. Ingrid recounts her interactions with various agents, emphasising the importance of understanding client goals and providing personalised service. She contrasts agents w...

This podcast episode, hosted by Ingrid Maynard, delves into the transformative journey of organisations through her seven-stage sales revolution framework. Ingrid introduces listeners to a methodology designed to elevate businesses from mere survival to becoming magnetic entities. The episode explores the broken state of traditional B2B sales, exacerbated by the COVID-19 pandemic, and presents a n...

Unlock the secret that separates good sales teams from truly unstoppable organisations. While high performance is a necessary milestone, it’s just the starting point—real growth requires something more radical: commercial transformation. If your team is stuck thinking high performance alone will drive success, you’re missing a game-changing approach that could revolutionise your entire organisatio...

Unlock the secret to transforming your business from chaos to clarity with the powerful concept of commercial congruence. Ingrid Maynard, founder and managing director of ingridmaynard.com, reveals how alignment between your deepest values and market perception can dramatically elevate your influence, credibility, and results. If your brand feels disconnected from how clients experience you, this...

Unlock the secret to building a resilient, high-performing team that thrives in a rapidly changing world—all through a marketing-led approach to leadership. Suzie McInerney, CEO of Six Degrees Executive, reveals how her unconventional background in marketing, hospitality, and entrepreneurship shapes her distinct leadership style—centred on brand, trust, and extraordinary customer experience. When...

Dave Rogers challenges the way organisations respond when things don’t go to plan – and why getting it right matters more than ever. Dave, known as The Business Explorer, is an award-winning business consultant, author and TEDx Speaker. Drawing on lessons from the hospitality industry, he explains how great businesses spot friction early, own their mistakes, and actively learn from feedback to cre...

Property management businesses are leaving serious money and loyalty on the table by being reactive instead of proactive. Hermione Gardner explains exactly how to fix it. Hermione is the no-fluff business and mindset coach behind Sidekick, a growth partner built specifically for property management entrepreneurs. With 20-plus years in real estate, she’s seen the stress, the overload, and the misse...

The salesperson who wins today doesn’t look like the salesperson who won five years ago… or even three. The market has shifted, buyers have changed, and the old playbook is no longer enough. Ingrid breaks down the 10 qualities that define great business development people right now — not in theory, not in a textbook, but in the real conditions we’re all selling into. Some will sound obvious. Other...

Great sales isn’t about transactions. It’s about intention, empathy, and long-term partnerships that genuinely add value. Seth Clancy, has built a career at the intersection of entertainment, events, and media across Australia and the UK. Now Commercial Director and executive team member at Oztix, Australia's largest independent ticketing company, Seth leads national partnerships and ticketing str...

What if growing your business didn’t require hiring a full-time executive — but still gave you access to world-class leadership when it matters most? Colin Mills discusses how businesses are rethinking leadership, work, and growth — and why outcome-driven executive support is transforming both companies and careers. Colin is the founder of The CFO Centre and Liberty Group, global leaders in fracti...

Professional services firms are facing a wake-up call. For years, many have tried squeezing a traditional B2B sales process into a consulting or accounting or engineering practice. It just doesn’t work. Professional services don’t sell in straight lines; they sell in circles. Winning work, delivering work, deepening trust, and uncovering the next opportunity all happen at once. Ingrid breaks down...

If you’re a sales leader or rep who’s sick of wrestling with clunky CRMs and endless admin, this episode for you. We’re doing something a little different: a live walk-through of a tool that can quite literally give you back a day a week to sell. It’s called Saleslook – a simple, visual pipeline management app that frees salespeople from their keyboards and gets them back in front of customers. An...

Pricing is one of the most critical levers in any business, yet so often misunderstood or left to gut instinct. Today’s guest knows exactly how to turn pricing into profit. Pricing expert Ron Wood explains why smart pricing strategies start with understanding what customers truly value, not just what they’re willing to pay. Ron is the founder of Pricing Insight and has spent nearly three decades a...

Something’s shifting in the air. You can feel it. Conversations with business leaders sound eerily similar: layoffs in construction, slower markets, and salespeople who usually thrive now finding things tougher. When unrelated industries start echoing the same story, it’s a signal that the Australian economy may be tightening. And when that happens, sales teams feel it first. So how do you prepare...

Sales teams don’t need just another piece of software – they need a true virtual teammate. That’s what Kaddi delivers: an AI-first digital twin that helps salespeople cut through information overload, execute complex processes with confidence, and gives leaders real-time visibility into deals. David Marshall has more than 30 years in B2B sales and sales technology. He founded Blitz Incentives and...

Richard Morley-Kirk is a seasoned retail executive with over 25 years’ experience growing brands across the UK, Europe, the Middle East, and Central Asia. He’s best known for co-founding Pinky Goat, a specialist eyelash brand that grew from a home-based startup into a global retail presence in over 3,500 stores. Now based in Dubai, Richard is COO for several consumer brands under the Joelle Mardin...