The Sales Readiness Podcast

The Sales Readiness Podcast™

Business EN ↓ 110 episodes

The Sales Readiness Podcast is brought to you by SRG, a Part of SBI, a leading provider of customized sales and sales management training programs for companies seeking excellence. In this program, we share insights and strategies for Sales Operations, Sales Enablement, and Sales Managers, covering everything from enhancing sales skills and productivity and mastering negotiation tactics to leveraging technology in sales.

Author

The Sales Readiness Podcast

Category

Business

Podcast website

www.SalesReadinessGroup.com

Latest episode

Jul 23, 2025

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Episodes

How Sales Training is Changing to Adapt to the New Normal 05.05.2021

Learn about the best sales training delivery methods to meet today's learners' preferences while continuing to drive behavior change. Featured in this episode: Ray Makela, CEO at Sales Readiness Group, and Ken Taylor, President and Editor-in-Chief at Training Industry.

Reskilling at Scale: A Collaborative Learning Experience 15.04.2021

Learn how to overcome the obstacle of reskilling technical specialists to be effective consultative salespeople through a blended, digital, and collaborative learning experience. Featured in this episode: Ray Makela, Managing Director & CEO at Sales Readiness Group. Briand Sanderson, Sales Readiness and Strategy Lead at Microsoft.

Sales Leadership Mindsets During Uncertain Times 12.04.2021

Learn about recent research and insights on how sales managers can adopt new mindsets to lead their teams during uncertain times. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group & Leah Clark, Senior Director at GP Strategies Corporation.

Virtual Sales Training: Success Stories from the Field 09.04.2021

Hear from two industry leaders who have delivered highly successful virtual sales training programs. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, Carrie Konior, Vice President of Sales Excellence at ABM Industries and Joy Reece, Sales Education and Communication at Edwards Lifesciences.

The Sales Manager’s Role in Building a World-Class Sales Team 07.04.2021

Learn best practices on identifying and selecting the best sales rep candidates and transforming them into peak performers. Featured in this episode: Ray Makela and Norman Behar, Managing Directors at the Sales Readiness Group.

Hiring Sales Reps for Maximum Competency 05.04.2021

Learn from a panel of experts as they discuss their best practices and key considerations for hiring high-performing sales reps. Featured in this episode: Matthew Power, Director of Sales at Wrench. Caroline Holt, EVP at EVERFI. Ray Makela, Manager Director at Sales Readiness Group.

Where Does Sales Enablement End and Sales Management Begin 04.03.2021

A discussion about the often blurry line between a sales manager’s role and Sales Enablement and how Sales Enablement can enable managers. Featured in this episode: Ray Makela, CEO at Sales Readiness Group. Juliana Stancampiano, CEO at Oxygen.

Enabling Sales Managers to Train Their Remote Teams 01.03.2021

Learn how to equip managers to train and power their remote sales teams. Featured on this episode: Norman Behar, Chairman and Managing Director of Sales Readiness Group, and David Jacoby, President & Managing Director at the Sales Readiness Group.

Innovate Sales Training: COVID-19 and Beyond 25.02.2021

Training options and best practices to supplement in-person sales performance initiatives with effective digital options. Featured in this episode: Ray Makela, CEO of Sales Readiness Group and Sam Herring, VP and General Manager at Intrepid

The Future of Medical Sales 22.02.2021

Hear from the three industry leaders on the current state and future of medical sales. Featured in this episode: Allistair Douglas, Head of Performance Development at Alcon. Heather Johnson, Northeast Regional Sales Director at Aerie Pharmaceuticals. John Compton, Director of Global Training Academy at Arjo. Ray Makela, CEO at the Sales Readiness Group.

How Sales Managers Can Train and Power Their Remote Teams 04.02.2021

Learn how to equip managers to train and power their remote sales teams. Featured in this episode: Norman Behar, Chairman & Managing Director at the Sales Readiness Group, and David Jacoby, President & Managing Director at the Sales Readiness Group.

How to Manage the Sales Pipeline During a Crisis 09.09.2020

Listen to this complimentary training on how to help your team keep opportunities alive and advanced stalled deals. Featured in this episode: Ray Makela and Norman Behar, Managing Directors at the Sales Readiness Group.

How Will The Way We Manage Our Sales Teams Change for The Better After COVID-19 21.08.2020

In this panel discussion, we talk about the future of sales and sales management in a post-coronavirus world. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group. Matt Heinz, President of Heinz Marketing. Gerry Gallagher, VP of Marketing and Sales at GM Nameplate. Mike Andrews, SVP of Strategic Accounts at Smartsheet. Darren Nerland, Learning Strategist at Degreed.

How To Be An Effective Sales Enablement Leader In 2020 15.08.2020

In this episode,you'll be able to learn how you can help your sales team succeed by becoming an effective sales leader in this year. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and David Bloom, CEO of LevelJump Software.

The Role of Sales Enablement During the New Normal 11.08.2020

Learn how sales enablement can help their teams survive and thrive in the new landscape. Featured in this episode: Norman Behar, Managing Director at the Sales Readiness Group, and Irina Soriano, Head of Enablement at Seismic.

How to Deliver Sales Coaching in a Virtual World 08.08.2020

Learn how to leverage remote sales coaching to connect with your team and improve selling skills. Featured in this episode: Ray Makela and Norman Behar, Managing Directors at the Sales Readiness Group.

3 Prospecting Strategies Sales Leaders Need In Their Playbook 05.08.2020

Learn three proven prospecting strategies to increase your team's sales pipeline within key accounts. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Mario Martinez Jr., CEO & Founder of Vengreso.

Virtual Sales Training: Success Stories from the Field 03.08.2020

Hear from two industry leaders who have delivered highly successful virtual sales training programs. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, Carrie Konior, Vice President of Sales Excellence at ABM Industries and Joy Reece, Sales Education and Communication at Edwards Lifesciences.

The State of Sales Management 2017 02.10.2017

In this audio track, we share insights from a recent survey we conducted in collaboration with Selling Power to better understand the correlation between sales management skills and sales team performance. You'll learn about the state of sales management across different organizations, the most important skills sales managers need to perform their jobs, how to optimize your organization’s sales ma...

Prospecting to Complex Accounts 04.05.2017

Proven networking and access strategies to increase the number and quality of relationships within key accounts. You'll learn how to access and expand complex accounts, map organizations to get meetings wide and high, penetrate accounts and develop customer coaches, and more! If you're looking to improve selling skills, you may also be interested in getting a complimentary copy of our white paper...

Developing Highly Effective Sales Negotiators 02.02.2017

Strategies to empower your sales team to negotiate based on value as opposed to price. You'll learn ways to reduce pricing pressure, use concessions strategically, manage manipulative negotiating tactics, and more. If you're looking to improve selling skills, you may also be interested in getting a complimentary copy of our white paper on Maximizing the Effectiveness of Sales Training. Download no...

Managing the Sales Pipeline for Better Results 02.02.2017

Best practices to help your sales team better manage opportunities and eliminate “bloat” from the sales pipeline to improve the accuracy of your sales forecasts. If you're looking to improve sales management skills, you may also be interested in getting a complimentary copy of our High-Impact Sales Coaching guide, which you can download at bit.ly/srpcoaching

Creating High-Impact Sales Presentations 02.02.2017

Best practices and strategies for planning and delivering persuasive sales presentations. You'll learn about fatal mistakes you don't want to make, techniques to deliver presentations that convert, and more. If you're looking to improve selling skills, you may also be interested in getting a complimentary copy of our white paper on Maximizing the Effectiveness of Sales Training to learn how to ach...

Creating a Gritty Sales Team for Better Performance 02.02.2017

The importance of grit in sales and six key factors to help you create and develop a gritty sales team for better performance. If you're looking to boost sales team productivity, you may also be interested in getting a complimentary copy of our white paper on Accelerating Sales Hire Ramp-Up Time to increase the return of investment on your new sales hires. You can download a free copy at bit.ly/sr...

Problem with Pushing to Close, Discussing Pricing Prematurely, and More | Q&A #25-28 02.02.2017

The problem with "pushing" to close a sale, discussing pricing prematurely, measuring sales coaching effectiveness, and the best approach to sales training. SRG Insights is a new Q&A video series where we answer your questions on the topics of sales, sales management, sales coaching, and sales training. You may be interested in our new book the High-Impact Sales Manager: A No-Nonsense Practical Gu...

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