The Sales Readiness Podcast™

Discover key differences between sales and account management and how they complement each other to drive revenue and build strong customer relationships. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Alonso Chehade, Director of Marketing at Sales Readiness Group.

Learn about real-world examples of how collaborative learning can help your sales team take charge of their own learning experiences and, ultimately, positively impact your sales organization. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, Julie Sherman, Manager - Global Partnerships and Alliances at Intrepid by VitalSource and Giang Slopek, Learning Experience Designer at...

Learn as to why building a positive member experience is crucial for sustainable growth and success for any business. Featured in this episode: Greg Steward, Vice President, Business Development at the Sales Readiness Group, and Michelle Peterson, Chief Member Experience Officer at A+ Federal Credit Union.

Learn to explore the use of ChatGPT and AI in sales coaching. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Cory Bray, Co-Founder at CoachCRM.

Learn about the difference between selling skills and sales methodology. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Alonso Chehade, Director of Marketing at Sales Readiness Group.

Learn how to prioritize customer success skills to build stronger relationships, differentiate themselves from the competition, and help retain clients for the long term. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Alonso Chehade, Director of Marketing at Sales Readiness Group.

Learn about how to sell to the CFO effectively in a slow economy. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Alonso Chehade, Director of Marketing at Sales Readiness Group.

Learn how to create a collaborative selling culture that prioritizes more than just meeting quotas. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Craig Simons, Director of Growth at Allego.

Learn about the latest trends and movements in the industry to stay ahead and ensure your teams' continued success. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Ken Taylor, CEO at Training Industry.

Learn about the concept of selling against the status quo and strategies to overcome objections and persuade customers to take action. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Alonso Chehade, Director of Marketing at Sales Readiness Group.

Learn about the adoption of change management and 70-20-10 Enablement model. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Steffaney Zohrabyan, Sales Enablement Innovation & Insights Leader at Cisco.

Learn about strategies for sales leaders to increase sales during a recession, focusing on existing customers, targeting new ideal customers, and properly managing the sales pipeline. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Alonso Chehade, Director of Marketing at Sales Readiness Group.

Listen to a panel discussion on how credit unions can harness the power of technology to transform their operations and member service. Featured in this episode: Greg Steward - Vice President Of Business Development at Sales Readiness Group, Stephen Miller - Assistant Vice President at A+ Federal Credit Union, Kirk Drake - Founder of CU 2.0, and Gordon Flammer, CEO at Datava.

Learn about how to reimagine sales training and improve sales team performance using proven change management principles. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, Shannon de Rubens, Change Management Principal @ DocuSign, and Steffaney Zohrabyan, Sales Enablement Leader @ Cisco.

Learn actionable insights to create impact beyond the Sales Kickoff event. Featured in this episode: Ray Makela and David Jacoby, Managing Directors at the Sales Readiness Group.

Learn how successful sales organizations are training their teams to win bigger deals faster. Featured in this episode: Norman Behar and David Jacoby, Managing Directors at the Sales Readiness Group.

Ray Makela, CEO of the Sales Readiness Group, and Steve Hall, Managing Director of Executive Sales Coaching, share insights for sales meetings with the C Suite and Key Executives.

Learn about how sales training is changing and how to measure and produce better learning outcomes. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, Shannon de Rubens, Chief Transformation Officer at Microsoft, and James Melcer, Senior Regional Director at Smartsheet.

Learn to manage a winning sales team in challenging times. Featured in this episode: Norman Behar, Managing Director at the Sales Readiness Group, and Lisa Joseph, Vice President at GP Strategies.

Learn from top leaders while they share their insights on cultivating a member-centric sales culture at your credit union. Featured in this episode: Michelle Peterson, Chief Member Experience Officer at A+ Federal Credit Union, Howard Meller, President/CEO at People First Federal Credit Union, and Lindsey Strange, Chief Retail Officer at Valley Strong Credit Union.

Learn to take your prospecting efforts to the next level, even during the toughest times. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Billy Salewala, Sales Development Manager at Allego.

Listen to a candid conversation about how to help sales teams rethink and revamp their prospecting strategies. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Jake Dunlap, CEO of Skaled Consulting.

Learn key strategies when selling to the c-suite. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Bob Basiliere, VP of Sales at Allego.

Learn how successful sales organizations win bigger deals faster. Featured in this episode: Norman Behar and David Jacoby, Managing Directors at the Sales Readiness Group.

Learn how to support and retain top sales talent from experts. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Sheevaun Thatcher, VP of learning, and Enablement at RingCentral.