Martin Stellar
The Sales for Nice People Podcast
Where good eggs get a 2-minute piece of advice daily, to help you sell more and earn more because of your values, not despite them.
Author
Martin Stellar
Category
Podcast website
Latest episode
Oct 14, 2025
Where to listen?
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Episodes
Ep 31: Get your leads for nothing and your sales for free 🎶 12.08.2024 3:03
Your ad budget? You can keep it. SEO? You don't need it. Cold-calling? Not yet. Spamming people hell no. So, then what? Three simple steps, leads for free. --- To get a short and useful daily email, sign up at https:martinstellar.com/nicepeople
Ep 30: Precise messaging: a fast 'hack' to get more leads and sales 09.08.2024 2:21
If your messaging isn't precise and specific, your buyer will hear waffle and they won't buy. And these 2 minutes tell you how to change that and get you more opportunities, leads, sales and monies. --- To get a short & helpful daily email, you can sign up at https://martinstellar.com/nice-people
Ep 29: Assets, levers, and leverage 08.08.2024 2:34
Go on, keep creating more assets. I'll be in my room looking for ways to leverage assets, because leverage is how you create returns from your assets. --- For a short & helpful daily email in your inbox, go to https://martinstellar.com/nice-people
Ep 28: How to make it easy to buy 07.08.2024 2:19
More leads, more ads, more content, more appointments... people get themselves all tangled up, trying to get more sales. But what if you just make it easy for people to buy? Get the Hidden Sales Assets Checklist by signing up at https://martinstellar.com/nice-people
Ep 27: The identity-piece, aka how to reduce the cost of acquiring clients 06.08.2024 2:44
Needs, budget and urgency are required for a sale to happen, but if you don't include the identity piece when selecting buyers, your cost of acquisition is way higher than it should be. Get a short daily email at https://martinstellar.com/nice-people
Ep 26: How to get a return on all the time and money you've invested over the years 05.08.2024 2:31
My crystal ball says that you've amassed massive amounts of assets over the years... and that you could reap rich rewards, if you were to leverage them... Sign up for a short daily email at https://martinstellar.com/nice-people
Ep 25: What to do when you "know how to sell, once you're in the room" 02.08.2024 2:24
It's common - I used to say that, and maybe you do as well. But, how do you get into the room? Get the free Hidden Sales Levers checklist here: https://martinstellar.com/hsa/
Ep 24: More leads... or more profit? 01.08.2024 1:59
It can be a great idea to get more leads if you want to get more revenue and profit. Sure. But it can be an even greater idea to generate more profit from the buyers you already have... For a daily helpful thought sent by email, go to https://martinstellar.com/nice-people
Ep 23: Listen to the signals 31.07.2024 2:06
It's easy to fault the other person when they don't get it or they misunderstand you, but hold your horses: When your message doesn't land, it's on you to read the signal as a sign that your messaging wasn't right.
Ep 22: Assets and leverage: your client list 30.07.2024 2:14
It's often a costly mistake to invest in growth, especially if you don't leverage your assets first. And your most valuable asset is your list of past buyers. There's money in that list, you know? To get a one-off breakthrough session, go here: https://martinstellar.com/salesbreakthroughsession/
Ep 21: Create more sales by highlighting problem-cost 29.07.2024 2:14
For a deeper dive and some handy questions to ask your buyer, go here:https://salesflowcoach.app/ill-bet-that-hurts-like-mad-how-to-create-buyers-by-highlighting-problem-cost
Ep 20: How to handle the no 26.07.2024 2:56
Hearing 'no' is usually the thing we fear most, but actually... if you handle it right, it can be a great opportunity...
Ep 19: Want rapport? Sell to shared values 25.07.2024 2:52
More fun, more rapport, more sales, when you seek to engage with buyers who share values with you...
Ep 18: You won't get the deal if you don't get your buyer 24.07.2024 2:36
Oh sure, you can pitch at people, and who knows... maybe you'll even get it right. But you can also ask questions that help you get your buyer, and guess what: then they'll tell you exactly what they want to hear.
Ep 17: Nice People don't get a hallpass 23.07.2024 2:43
"Oh my buyers know where to find me, I don't want to be pushy". No, but then you're being a people-pleaser and that doesn't help anyone. You owe it to your buyers to help them make a decision.
Ep 16: Sales for the pushy, and sales for nice people 22.07.2024 2:08
The common misconception: you need to deliver a powerful pitch, so that your buyer will want to know more and buy from you. But if you don't ask questions, how will you know what pitch will work? Don't try to talk your way to the sale: ask your way to the sale.
Ep 15: Selling as an act of service 19.07.2024 2:18
Why wait until someone buys, to serve them? Why not make selling itself an act of service? Sign up for more daily thoughts like these at https://martinstellar.com/nice-people
Ep 14: "But it's impossible for nice people to be good at selling!" 18.07.2024 2:59
Haha, actually no. Nice People have a massive advantage...
Ep 13: When a buyer can't decide, give the "Pay up or put up" message 17.07.2024 2:00
Indecision is one of the most annoying things in business and sales. All those people who want your work, and need it... and yet, they just can't seem to make the decision. Today's episode gives you a practical strategy for getting deals like that unstuck.
Ep 12: Is this a now-problem, or a someday-problem? 16.07.2024 2:09
You might have only a few deals to work on, but: if you're trying to move forward a deal where a buyer has no urgency, you're a) wasting your time, and b) making it less likely that they'll buy.
Ep 11: How to start a sales conversation 15.07.2024 2:32
Yes it's nice to create rapport with people, but you easily end up in useless waffle. Besides, you buyer has a decision to make, so set the stage at the start, to ensure you have a conversation that's actually helpful. To get the 16-chapter outline of the Sales for Nice People system, visit https://martinstellar.com/outline
Ep 10: Mini-series: Sales for Nice People. Part 4: Profit 12.07.2024 4:18
Because yeah, you should make a profit. How else are you going to keep serving your people into the future? How can you deliver quality, sustainably, if you don't make a profit?
Ep 8: Mini-series: Sales for Nice People. Part 2: Explain 10.07.2024 6:07
Explaining your offer: the part where you fall into pitching, hyping and persuading, a poof: gone is your deal. Download today's Useful Little Resource
Ep 7: Mini-series: Sales for Nice People. Part 1: Listen 09.07.2024 7:05
Sales for Nice People is the ethical selling framework I developed so that ethical entrepreneurs sell more, no convincing or persuading required. This is Part 1 of a 4-part mini-series, explaining the 4 fundamental pillars of ethical selling. Download today's Useful Little Resource
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