The Sales Factory

Discover how to stop undercharging and start scaling your business with proven premium pricing strategies. In this episode, Coach Carroll and Joe Crisara break down the exact sales framework top contractors use to increase revenue, boost close rates, and build profitable service businesses. Learn how to position value with confidence, implement tiered pricing models, and attract high-value clients...

Discover the foundational mindset shift that separates world-class entrepreneurs from the rest. It's not about money, connections, or finding the perfect timing—it’s about one crucial internal element that many founders overlook. If you feel stuck, this is the pillar of resilience and action you need to start building now.

In this episode of The Sales Factory, I (Coach Carroll) break down the most mind-blowing book launch I’ve ever witnessed — and what it taught me about marketing, offers, pricing, and mindset. Yes, Alex Hormozi sold 3.5 million copies of $100M Money Models in under 72 hours. But this isn’t just about what he did — it’s about what I learned watching it unfold in real time, and how it's reshaping the...

Success isn’t built on luck — it’s built in the trenches. In this episode of The Sales Factory, Coach Carroll sits down with Jake Dixon, founder of The Locker Room, to dig into what it really takes to win in real estate and business. You’ll hear the shocking truth behind why 87% of real estate agents fail, why “consistency is still undefeated,” and how one couple went from living on food stamps to...

In this episode, Coach Carroll sits down with Patrick Carr, founder of Blue Collar Media Group, to deliver a brutally honest message for contractors, service-based businesses, and anyone in the blue collar space. Patrick doesn’t sugarcoat it: if you're still relying on outdated marketing, ignoring social media, or resisting AI, you're already falling behind. With firsthand experience building a mu...

Mike Brown flew 75 combat missions in Iraq, built a $100M+ energy firm, sold for "life-changing money" in 2019... then lost $100,000 every month for two years straight. How does a former fighter pilot who generated over $100 million go from financial freedom to nearly broke? And what did he learn that could save you years of grinding? Mike's now the "anti-hustle guy" who says most entrepreneurs ne...

Krista Yockey's commercial real estate deals take 2 years to close compared to 45 days in residential. She managed 278 agents when COVID hit, then pivoted to industrial real estate. From corporate micromanagement to million-dollar warehouse deals, Krista breaks down the industrial boom and why "everything is negotiable." Her husband's cancer shifted her perspective on chasing money versus living a...

Kory Rkyman's parents waited 8 years to escape Soviet Russia with one suitcase and $400 cash. Today he runs a $48 million insurance agency with 31 remote employees spread across the country. Kory breaks down his unconventional approach to building businesses - from paying recruiters $5K to steal top talent to making $57K on house flips through social media. He admits being "broken" and "never sati...

Victor Rancour was broke, living in a room with a baby, making $6/hour at oil changes when he answered a Craigslist ad for an HVAC job he knew nothing about. Four years later, he'd built and exited a $50+ million empire. Victor breaks down the systems and obsessive standards that separate the 5% of service companies that dominate from the 95% that fail. From daily truck inspections to technicians...

Strategic Communications Professor Dr. Karen Freiberg reveals how Facebook and Instagram quietly opened their content to search engines - meaning that college party photo could now be the top result when employers Google your name. From NCAA All-American to AI pioneer, Dr. Freiberg breaks down the seismic shifts happening in social media while other professors ban the very tools that could save th...

What happens when life throws everything at you—trauma, doubt, survival mode—and you still choose to rise? Meyling Marin sits down with Coach Carroll for a raw, vulnerable, and deeply inspiring conversation about rebuilding not just a business, but a life. She opens up about the mindset shifts that changed everything, the battles no one saw, and how reclaiming her self-worth became the foundation...

What does it take to build a multi-million dollar insurance agency—and actually keep it growing? Justin Cook didn’t just crack the code, he rebuilt the system. In this episode, he sits down with Coach Carroll to unpack the mindset, structure, and grit that took him from brand-new agent to one of the most respected names in the business. Whether you're stuck, scaling, or starting over, this episode...

What do firefighting and SaaS leadership have in common? For Matt Verlaque, everything. In this episode, he unpacks how he went from chaos in the firehouse to calm systems in the boardroom—scaling a SaaS company, selling it, and now helping founders do the same. If you’re tired of burnout, bottlenecks, and guessing your way through growth, Matt’s hard-won wisdom might be the reset you didn’t know...

What if solving humanity’s biggest problems didn’t require more effort—just smarter systems? Bobby Fishkin is a futurist, inventor, and systems thinker who’s quietly shaping the world behind the scenes. In this episode, he sits down with Coach Carroll to unpack mind-bending ideas about how bots, collective intelligence, and ancient wisdom could be the keys to building a better, more sustainable fu...

What if knocking on doors could build a fortune? Lenny Gray has spent 30 years mastering the door-to-door game—and he’s not just teaching people how to sell, he’s teaching them how to build empires. In this episode, Coach Carroll sits down with the founder of Door 2 Door Millionaire to break down the system that’s helped thousands of reps dominate in one of the toughest sales industries on the pla...

Burnout isn’t a badge of honor. It’s a warning sign. In this solo AMA, Coach Carroll pulls back the curtain on what really happens when you try to scale too fast, take on too much, and lose focus. From delegation struggles to the mental battles no one talks about, this episode is your brutally honest roadmap for scaling without breaking down. If you’ve ever felt overwhelmed, stuck, or on the edge...

What if chasing success is the very thing keeping you from it? In this episode, Coach Carroll sits down with Jacob Hicks—a coach who’s seen both sides of the grind—to talk about what it really takes to build a life that works for you, not against you. From chaos-proofing your days to setting up invisible moats around your time and energy, Jacob shares a radically different approach to ambition, gr...

Forget being the best—be the only one. Marketing legend Steve Miller joins Coach Carroll on The Sales Factory to break down the unfiltered truth about what really makes a brand unforgettable. From his “uncopyable” philosophy to moose-hunting metaphors, Steve shares how most businesses fall into the trap of being boring—and how to escape it by creating value no competitor can replicate. If you’re t...

When you've been laid off not once, not twice, but three times—and you’ve got no plan B—what do you do? If you’re Jason Johnson, you build a real estate brand that turns heads and closes deals. In this episode, Coach Carroll sits down with Jason for an unfiltered conversation about betting on yourself, learning through failure, and finding creative ways to stand out in a crowded market. From cold...

Frank Besednjak doesn’t hold back. In this episode, he delivers his brutally honest take on why most leaders fail, the biggest mistakes coaches make, and the principles that actually drive lasting success. Forget the fluff—Frank’s approach is all about real results, real leadership, and the tough truths most people aren’t willing to face. If you’re ready for a reality check that could change every...

Most agents play it safe, chasing the same leads, using the same tactics, and getting the same average results. But Ethan Adams isn’t interested in “plain Jane real estate.” His strategy? Relentless creativity, content creation, and refusing to follow the script everyone else is reading from. In this episode, Ethan breaks down his journey from being just another agent to becoming a true standout—b...

What if you spotted a massive gap in your industry—but had no funding, no tech skills, and no backup plan? Nisrine Masri didn’t just spot the problem—she solved it, building the first-ever load board for movers from scratch. In this episode, she opens up about the grit, mindset, and chaos behind creating a SaaS company without investors or a safety net. The twists in her journey? You’ll have to li...

What if the key to scaling your business was something you accidentally stumbled into? That’s exactly what happened to David “Coach P” Peterson. In this episode, he reveals how he went from running a single insurance office to managing 50+ employees, 8 businesses, and a booming coaching empire—all while staying laser-focused on what actually drives success. But here’s the kicker: it all started wi...

Award-winning agent Matt Dietz manages 4,000 policies with just TWO employees while most struggle with 1,800 and a full staff. How? He's built a thriving insurance business by completely rejecting the costly lead-buying approach that bankrupts most agents. In this eye-opening conversation, Matt reveals his "Main Street Method" for generating premium clients, the counterintuitive marketing strategy...

What’s the one mistake that’s quietly killing your business growth? Zach Sabin went from zero clients to running a 7-figure agency training business, and he’s revealing the key lessons that made it happen. In this episode, he breaks down the hiring secret that separates top performers from time-wasters, the simple tracking system that skyrockets sales, and the game-changing advice from Alex Hormoz...