Donald C. Kelly
The Sales Evangelist
I believe in doing BIG THINGS! You should be earning 6 figures easily as a sales rep. But chances are you are not...yet! Sales is the most important department in every company but many sellers are never taught how to effectively sell, much less how to earn their way to high-income status. My own career limped along until a company I worked for invested in sales training to help me succeed. Immediately afterward, I closed a deal worth 4X what the company spent on me and saw hockey-stick improvement in my performance. So I started a podcast to “Evangelize” what was working. Today I interview th...
Author
Donald C. Kelly
Category
Podcast website
Latest episode
Jul 6, 2026
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Episodes
How to Instantly Increase the Perceived Value of Your Offer | [RERUN] Bob Britton - 1917 21.07.2025 31:03
What if you could charge more without changing a single feature of your product or service? In this powerful rerun episode, I’m bringing back one of my favorite interviews with Bob Britton, a marketing expert who has helped thousands of entrepreneurs elevate their value, boost conversions, and command higher prices. If you’ve ever felt stuck competing on price, this episode is for you. Meet Bob Br...
What To Do When Everyone Tells You "No" | Alex Quin - 1916 18.07.2025 26:46
What do you do when no one believes in your vision? When every door seems closed and you keep hearing the word “no”? In this powerful rerun episode, I sat down with my good friend Alex Quin to talk about rejection, resilience, and what it really takes to build something meaningful when the odds are stacked against you. Meet Alex Quin Alex Quin is the CEO of UADV, a full-stack marketing agency, and...
"Start The Day Off Right" | Donald Kelly - 1915 14.07.2025 16:13
Are your mornings setting you up for success? Or are they throwing your whole day off track? In this rerun episode, I’m diving into one of the most requested topics from the archive, how to structure your morning routine for consistent sales success. Whether you're an individual contributor or leading a team, these habits will help you focus, prioritize, and perform better every single day. Start...
The 3 Moves That Got Us Enterprise Deals (Case Study) | Adam Block - 1914 11.07.2025 30:57
How do you take a company that’s been winning in the SMB and mid-market world and help it thrive in the enterprise space? On today’s episode, I chat with Adam Block, Chief Revenue Officer at Motive. Adam shares the exact strategies his team used to move upstream without losing their core customers. If you're thinking about scaling your sales motion to land enterprise-level clients, this one is a m...
Cold Call vs. Cold Email: Which One Actually Works in 2025? | Matt Tharp - 1913 07.07.2025 31:10
Should you email or call prospects? Which method is best for effectively reaching your clients? To find out, listen to my chat with Matt Tharp, the CEO of Hunter.io. He provides data and insights on why businesses should focus more on cold email than cold calling. Meet Matt Tharp Matt might be perceived as biased towards email since he's the CEO of Hunter.io, but he was drawn to the company precis...
5 Simple Things Top Producers Do That Average Sellers Hate! | Andrew Barbuto - 1912 04.07.2025 30:24
If you’re struggling to make it as a seller, you may be unknowingly doing things that a top performer would never do. To help you figure out what you may be doing wrong, I’m going back to episode 1831 with my chat with Andrew Barbuto, a seasoned sales professional and author. He shares five things that top-performing sellers always do to help them succeed in finding clients and closing deals...
80% of Prospect Wouldn’t Share Their Email — Until This Changed | Dan Novaes - 1911 30.06.2025 28:16
You have thousands of prospects coming to your website daily, yet 80% of them don’t even sign up for your newsletter. What can you do to turn this around? My guest, Dan Novaes, the founder and CEO of Mode Mobile, is here to tell you how in this quick chat. His advice will make your prospects give away their emails as soon as they click on your website. Meet Dan Novaes Dan Novaes is the CEO of Mode...
Three Things Every BDR Must Master When Doing Cold Calls | Tanner Stewart - 1910 27.06.2025 28:24
No matter what you’re doing right now, cold outreach should be a part of your game. I’m returning to episode 1605 with Tanner Stewart, Sr. BDR Manager at Activated Insights, where he shares three tips on how to handle every single cold call. Meet Tanner Stewart At the time of the interview, Tanner was an account executive at Home Care Plus. Previously, he worked as a BDR with the same compan...
Three Things BDRs Get Wrong When Structuring Their Day | Will Padilla - 1909 23.06.2025 31:42
Sometimes, all it takes to have a strong pipeline is having a well-organized routine. Since it’s summer, you may be getting a bit hectic and find it hard to do this. I’m going back to episode 1600 with my guest, William Padilla, Mid-Market Account Executive, who shares how he structures his day to reach his goals. His advice will help you understand how being well-organized can be impactful to you...
Apple’s New Call Screening Is Cold Calling’s Worst Nightmare | Donald Kelly - 1908 20.06.2025 25:48
t seems like every time you turn around, cold calling is being painted as the worst thing a seller can do. Now, Apple has created a new feature that's making this sales method even worse. Luckily, in this episode, I'm going to provide you with some ways to handle this situation and still close deals through cold calling. iOS 26: Call Screening If you remember from the last episode, I told you what...
Cold Calling's Not Dead...It's Just Harder! | Gabe Lullo - 1907 16.06.2025 27:07
No matter what anyone says, cold calling isn’t dead. The digital world just made it harder than it used to be. This is why I’m revisiting episode 1730 with my guest, Gabe Lullo. He shares his expertise and insights on cold calling and sales strategies in this ever-evolving landscape. Is Cold Calling Dead? Addressing the prevalent debate, Gabe firmly asserts that cold calling is far fro...
How I Get Prospects to Show Up, Even When They Want to Ghost Me | Steven Schneider - 1906 13.06.2025 27:51
I hope you enjoyed my funny intro, because it would be nice if you could call on Ghostbusters when prospects decide not to follow up with you. In the last few episodes, we've focused on strategies to ensure prospects attend scheduled meetings. I'm exploring this topic more with my guest, Steven Schneider, CEO & Co-founder of TrioSEO. He shares what he and his team are doing to keep clien...
You’re Closing Too Late, Here’s How to Fix It! | Benjamin Dennehy - 1905 09.06.2025 37:14
You have a discovery call with a prospect, and they seem interested in your product—until it's time to follow up. After three attempts, you finally get the message: you waited too long to close the deal. What can you do differently to prevent this from happening again? Listen to my chat with Benjamin Dennehy, who explains why sellers often get stuck in a "matrix" and how it prevents them from clos...
From Cold to Connected: Why Great Sellers Build Audiences First | Benjamin Douablin - 1904 06.06.2025 28:37
Did you know that having an engaged audience on LinkedIn can help you build your pipeline? Of course, you probably have no clue how to do this, but that's why I invited my guest, Benjamin Douablin, to the podcast. He's going to show you why this technique works for sellers and how to get started with building an audience on LinkedIn. Meet Benjamin Douablin Benjamin Douablin is the Co-Founder and C...
Why Your Prospects Ghost You - And How to Fix It | Alisha Conlin-Hurd - 1903 02.06.2025 34:53
Every time the marketing team sends you a new lead, they end up not showing up. Why do they keep sending prospects who won't even come to a meeting? When will they ever do their job right? Maybe we just need to help them out a bit. Join me in this episode with Alisha Conlin-Hurd, marketing and sales expert, where she shows us how to work with the marketing team to get the right leads to book appoi...
Our Inbound Leads Are Causing More Work Than Good Sales | Donald Kelly - 1902 30.05.2025 19:02
Thank you, Martin, for going back in time with The Sales Evangelist podcast. Thanks to him, we're going back to episode 1177 where I deep-dived into why leads are creating more work for us. In this episode, I share why many small organizations struggle with their inbound sales and how to fix it. The challenge is always deciding who should follow up on them and how to do it effectively. The Sales T...
Stop Your Voodoo Selling…It Does Not Work! | Robert Harper - 1901 26.05.2025 40:51
Are you relying on crystal balls, bones and feathers, and teabags to know whether you will hit this month’s goals or not? Well, been there and done that and I’m telling you, “voodoo selling” just doesn’t work because you can’t quantify it. In today’s episode, I am talking with Robert Harper and together we will shed light on the repercussions of voodoo selling and what you can do to ultimately be...
9 Major Sales Lessons from 1,900 Episodes of The Sales Evangelist | Donald Kelly - 1900 23.05.2025 23:03
I’ve made it 1,900 episodes of The Sales Evangelist podcast. Not quite at 2,000 yet, but I’m close. But since I’m still going strong, I thought it would be a good idea to share the nine biggest sales lessons I've learned from hosting this podcast. Hopefully, one of these lessons will help you grow your sales pipeline too. 1. There's No One Way of Selling Everyone is always asking me, “What’s the n...
The 3 Types of Cold Emails That Are Landing Meetings in 2025 | Donald Kelly - 1899 19.05.2025 18:46
Someone recently asked me, “How can I send an email that prospects actually like and reply to?” I’m going to answer this question and share three types of emails that land appointments for sellers. Check it out and be sure to connect with me on LinkedIn. Level 1: Probing Emails This email shares that you’re unsure if the prospect is the exact fit for your company or if they even have a problem. Yo...
LinkedIn: How to Use LinkedIn Voice Message and Videos to Schedule More Appointments | Ollie Whitfield - 1898 16.05.2025 30:57
For this episode, we’re going back to episode 1431, featuring my chat with Ollie Whitfield. He shares how you can use LinkedIn features to your advantage. Listen to learn how to use LinkedIn voice messages and videos to schedule more appointments. Using LinkedIn Voice Messages for Effective Appointments The LinkedIn voice message is something new and not many people have seen it before. That’s why...
Email Is Easy. The Phone Gets Results | Donald Kelly - 1897 12.05.2025 18:03
It may be easier for you to copy and paste a ChatGPT-generated email for your cold outreach, but it’s probably not landing the results you want from your prospects. Instead, get on the phone and dial your potential clients to close a deal. Before you tell me that you can’t do it, I’m telling you that it’s way easier than you think. Why I Think Phone Calls Are Better After working with variou...
Your B2B Buyers Want a B2C Experience—Here’s Why | Josh Koplin - 1896 09.05.2025 40:16
I’m a strong believer that you should sell to B2B buyers the same way you sell to B2C prospects. If you don’t believe this, you should listen to this conversation with B2C expert, Josh Koplin. He’s here to share why B2B prospects want the same experience as B2C customers and how you can give it to them. Meet Josh Koplin As Co-founder and CRO of EDEN, a home services SaaS startup, Joshua Koplin spe...
Why Your Prospects Aren’t Buying—And What to Do About It | Jake Stahl - 1895 05.05.2025 33:50
It’s a gut-wrenching pain to work so hard to win a prospect over only for them to tell you no. If this often happens to you, you may be doing something that strikes a deep no in your prospects. To help you figure out what you’re doing wrong and influence prospect behaviors more positively, listen to this conversation with my guest, Jake Stahl. He's here to help you rewire how you lead and sell to...
Prospecting Is Changing Fast, Here's What You Must Know! | Yoni Tserruya - 1894 02.05.2025 29:32
It's undeniable that B2B prospecting has changed, and what used to work probably isn't working for you anymore. That's why I invited my guest, Yoni Tserruya, the CEO and co-founder of Lusha, to share insights on what's changing in the B2B prospecting world and what you can do to adapt to these changes to keep closing deals. Meet Yoni Tserruya After noticing how easy it was to connect with anyone i...
The Often Missed Internal Selling Your Prospects Are Failing At | Todd Rychecky - 1893 28.04.2025 31:33
Selling a product to a single customer can be challenging, but what happens when they need to advocate for your product within their organization internally? Their internal selling efforts often fall short, causing deals to stall or fail. That's why I've brought in Todd Rychecky, General Manager and Head of Out-of-Band Management Solutions at Lantronix. In this episode, he'll share strategie...
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