Donald C. Kelly

The Sales Evangelist

I believe in doing BIG THINGS! You should be earning 6 figures easily as a sales rep. But chances are you are not...yet! Sales is the most important department in every company but many sellers are never taught how to effectively sell, much less how to earn their way to high-income status. My own career limped along until a company I worked for invested in sales training to help me succeed. Immediately afterward, I closed a deal worth 4X what the company spent on me and saw hockey-stick improvement in my performance. So I started a podcast to “Evangelize” what was working. Today I interview th...

Author

Donald C. Kelly

Category

Business

Podcast website

thesalesevangelist.com

Latest episode

Jul 6, 2026

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Episodes

B2B Prospecting on LinkedIn (Part 1) — Stop Scrolling, Start Positioning | Donald Kelly - 1942 17.10.2025

You have about ten seconds to grab a prospect's attention on LinkedIn. If you’re spending more time scrolling than positioning yourself as a thought leader, you’re not using your profile to its full potential. Here’s how to turn it into the perfect “first discovery call.” Profile Positioning ·  If you go back to episodes 1941 and 1088 with Brynne Tillman , you’ll hear her explain why it’...

4 Pillars to Leveraging LinkedIn for Business Development | Brynne Tillman - 1941 13.10.2025

I’m digging into The Sales Evangelist archive to bring you another gem! One of the best parts about this podcast is that so many episodes share timeless sales strategies you can use for years. This rerun features Brynne Tillman, CEO and “LinkedIn Whisperer” at Social Sales Link, and author of The LinkedIn Sales Playbook. If social selling feels like a mystery, you’ll want to hear Brynne break down...

Stories That Crush 4th Quarter Objections | Matthew Pollard - 1940 10.10.2025

The stories you tell your prospects can either win you deals or cost you money. And with the fourth quarter here, you don’t have time to get crushed by objections. That’s why I’m bringing back storytelling expert Matthew Pollard. He shares a practical framework and proven tactics to help you move deals forward faster, avoid the pitfalls of group decision-making, and position yourself as a trusted...

A Top Performer Sales Mindset Explained | Alex Kremer - 1939 06.10.2025

Most sellers tend to get caught up in the technical side—asking the “right” questions, handling objections, and checking all the boxes. But in the process, we often overlook something just as important: the emotional side of selling. That’s why I invited Alex Kremer, founder of Alluviance, to join me. He breaks down how the right mindset can help you close more deals and build lasting relationship...

The Science Behind Closing More Deals | Lorenzo Bizzi - 1938 03.10.2025

Can research-backed data really help you sell better? My guest, Lorenzo Bizzi, author of Myth vs. Science of Selling, spent four years studying what actually drives sales success. In this episode, he uncovers the gap between popular sales advice and what the data reveals, sharing practical insights you can start applying right away to close more deals and lead more effectively. Meet Lorenzo Bizzi...

How to Create a Value Proposition That Works | Zoltan Vardy - 1937 29.09.2025

Do you ever struggle to explain what you do in a way that clicks with prospects? My guest, Zoltan Vardy, is here to help. In this episode, he walks us through a live roleplay to demonstrate how you can clearly articulate your company’s value and get your message across with ease. Grab a pen and paper—you’ll want to jot down his simple, practical framework. Meet Zoltan Vardy ·  Zoltan Var...

My LinkedIn Influenced 50% of Chili Piper’s Open Pipeline | Alina Vandenberghe - 1936 26.09.2025

Can LinkedIn really influence 50% of your company’s pipeline? The short answer: yes. My guest, Alina Vandenberghe, co-founder of Chili Piper, joins me to share exactly how she made it happen. You’ll hear how she leveraged LinkedIn to drive more deals—without needing a massive following or traditional influencer status. Meet Alina Vandenberghe ·  Alina Vandenberghe shares how her personal...

How Influencers Drive Sales Pipeline | Michael Manzur - 1935 22.09.2025

Should salespeople become influencers? I’m a firm believer in this, and my guest, Michael Manzur, Founder & CEO of Flood Me Social, is back to discuss the importance of thought leadership and influencer marketing. He shares how building genuine influence and community online is the modern path to driving real results. From Audience to Community · You can’t just focus on your ideal audienc...

The Hidden Pipeline for Top Sales Talent | Donald Kelly and Dr. BJ Allen - 1934 19.09.2025

I’m so excited about this episode. I have a good friend and co-host of our new podcast joining me. We’re here to introduce Sales 101: The B2B Classroom. It’s a podcast for sales professors on how you can help guide the next generation of sellers in our industry. Students and those already in the industry can still listen in — we share plenty of tips that can help you as well. Growth of College Sal...

The Planning Hack That Prints Money | Donald Kelly - 1933 15.09.2025

Planners, tablets, Google Calendar — you’d think with all these tools, you’d be able to stay on track with the tasks that bring in money. So why do silly distractions keep pulling your focus? Check out my strategy that will cut the noise and help you focus on what matters most. Every Monday Problem ·  You wake up feeling unbothered—until you remember everything you need to get done. ·&nb...

The Relationship Currency | Ravi Rajani - 1932 12.09.2025

AI can do a lot, but it’s ineffective when it comes to building relationships with prospects. Even though creating connections is important, most sellers tend to struggle with this.  I invited my guest, Ravi Rajani, a sales coach and author of Relationship Currency, to join me in this episode to discuss his newest book. He shares what inspired him to write this book and why sellers need to fo...

Three Unconventional Prospecting Methods That Are Making A Come Back | Donald Kelly - 1931 08.09.2025

Old-school prospecting methods are making a comeback, and in this episode, I'm going to share three unconventional ones that you can take advantage of. Oh yeah, don't forget to check out my LinkedIn prospecting course at the bottom. Why Are These Prospecting Methods Coming Back? ·  These techniques are returning due to the world of AI. People want to connect, and it's getting harder to d...

How To Seize Attention and Build Trust in a Busy World | Ron Tite - 1930 05.09.2025

We’re bringing back one of our most popular episodes from the archive with Ron Tite, because the lessons are just as relevant today as when we first recorded it. As salespeople, we all know that grabbing attention and earning trust are two of the hardest (and most critical) parts of the job. Ron breaks down exactly how to do both without relying on gimmicks or old-school tactics. Meet Ron Tite Ron...

Cracking the C-Suite Code: What Executives Really Care About in 2025 | Jessica Gilmartin - 1929 01.09.2025

For decades, sales trainers have preached the gospel of “get to the decision-maker” or “sell to VITO, the very important top officer.” But does selling to the C-suite really unlock deals the way we’ve been told? On today’s episode, I sit down with Jessica Gilmartin, former CMO and CRO, now board member and advisor, to uncover the truth about executive decision-making. Jessica shares what salespeop...

The AI + SMS Hack That Skyrockets Appointment Booking | Chris Brisson - 1928 29.08.2025

How can you train your sales team to choose the right leads that bring in money and not waste the company’s time? This is where the power of AI tools lies.  To show us how, I've invited Chris Brisson, a sales automation expert, to chat with me in this episode. He shares innovative strategies to streamline lead engagement, boost response rates, and fill your sales team’s calendar with more qua...

Three Simple LinkedIn Sales Navigator Lead Generation Hacks | Donald Kelly - 1927 25.08.2025

LinkedIn Sales Navigator is one of the best ways to generate leads; however, the problem is that not many people know how to use it effectively. This is why I’m sharing three hacks to help you find prospects and build your pipeline. Also, it may be beneficial for you to watch this episode on YouTube, as this will allow you to fully grasp the concept behind the tips I’m sharing with you. Lead Gener...

Why Your AI Sales Strategy Is Failing And How To Fix It | Doug Foley - 1926 22.08.2025

Are you trying to use AI to speed up your sales cycle, only to find it's making your prospects' experience worse? The key is using technology to your advantage, not against you. In this episode, I'm joined by Doug Foley, an expert in sales enablement and AI integration. He shares his insights on leveraging AI tools to build more meaningful client relationships and enhance your sales process from s...

The Easy 8-Step Framework to Win Enterprise Deals in the AI Era | Daren Fields - 1925 18.08.2025

Today's buyers are more informed than ever, thanks to AI. Yet, they remain wary of sellers who rely on it too heavily, creating a unique challenge: How can you leverage technology to enhance your sales process without losing the authentic, personal connection that closes deals? To answer that question, I'm joined by Daren Fields, a sales expert and author of the Apex 8 framework. He shares his sal...

Stop Saying "Just Following"... Do This Instead! | Donald Kelly - 1924 15.08.2025

After three to four follow-up emails, you start feeling like you're just an annoying fly to your prospects. Honestly, you're probably just buzzing their inboxes, especially if you're only sending simple "just checking in" messages. In this episode, I'll show you how to send follow-up emails that actually grab your prospects' attention. Quick Stat Here's an interesting stat: It takes six to twelve...

The Ultimate Breakdown: MEDDIC vs BANT Sales Qualification | Donald Kelly - 1923 11.08.2025

It’s in the data! Reps who used some form of sales methodology are 33% more likely to hit their quota than those who don’t. But which one is the best one to use? Join me in this episode where I break down MEDDIC vs. BANT sales methodologies to help you decide which one is the best option for you. I’ll tell you what they are and provide examples of when you should use them. What Is the BANT Sales M...

The Mental Block That’s Costing You Deals | Dr. Noah St John - 1922 08.08.2025

Today, Dr. Noah St. John is here to challenge everything you thought you knew about why some people thrive and others get stuck. If you want to level up your success in any area of your life, the first thing you must do is to change your mindset. Dr. Noah is going to show you how to conquer the "head trash" that holds us back, break through income plateaus, and unlock results. Meet Dr. Noah St. Jo...

Why Prospects Ignore You (And What to Do About It) | Jean-Philippe Schepens van Thiel - 1921 04.08.2025

Is traditional sales outreach becoming less effective? And if so, what replaces it? In today's episode, I chat with Jean-Philippe Schepens van Thiel, founder of AxonJay, about how real-time data, predictive behavior, and AI-generated signals are fundamentally changing how we approach sales. If you’ve ever felt like your messaging is falling flat or that your timing is always off, this conversation...

From $0 to $3M in 90 Days: The 3 Sales Plays That Did It | Justin Balik - 1920 01.08.2025

Is it possible to get your entire sales team to work together and crush goals one after another? Consider all the benefits your organization would gain if this were to actually happen. To make this dream a reality, listen to my chat with Justin Balik, co-founder of Wealth InsurED, in this episode. He shares three sales tactics that brought his company from half a million to three million in 90 day...

Sell Like A Therapist | Jack Frimson & Zac Thompson - 1919 28.07.2025

There’s a theory that if a seller focuses on a buyer’s inner feelings, then they’ll be more effective in closing a deal. This will require you to put your therapist cap on to tap into the customer’s emotions. My guests, Jack Frimson and Zac Thompson, sales professionals and co-authors of Selling Is Therapy, share their techniques from their latest book. Listen to learn more about how you can start...

LinkedIn Posts That Generate Sales Leads | [RERUN] Tom Abbott - 1918 25.07.2025

You’re posting content on LinkedIn but is it actually bringing in sales leads? In this rerun episode, I sit down with Tom Abbott, LinkedIn strategist and international sales expert, to talk about how you can create content that doesn’t just get likes but fills your pipeline. If you’re tired of playing the social media game with no ROI, this episode is your blueprint. Meet Tom Abbott Tom is the fou...

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