Donald C. Kelly

The Sales Evangelist

I believe in doing BIG THINGS! You should be earning 6 figures easily as a sales rep. But chances are you are not...yet! Sales is the most important department in every company but many sellers are never taught how to effectively sell, much less how to earn their way to high-income status. My own career limped along until a company I worked for invested in sales training to help me succeed. Immediately afterward, I closed a deal worth 4X what the company spent on me and saw hockey-stick improvement in my performance. So I started a podcast to “Evangelize” what was working. Today I interview th...

Author

Donald C. Kelly

Category

Business

Podcast website

thesalesevangelist.com

Latest episode

Jul 6, 2026

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Episodes

We Are Going Retro | Donald Kelly - 1467 02.07.2021

Donald is remote on today’s episode of The Sales Evangelist, as he’s speaking at the sales conference Outbound . Be on the lookout for next year’s conference! Today’s episode of TSE is simple: we’re going retro. A brief TSE history. Donald quit his job in July of 2015, and The Sales Evangelist became his full-time gig. Originally the show was only two episodes per week, but it soon expanded to thr...

4 Focus Areas to Promote Strengths and Identify Weaknesses | Tim Kintz - 1466 30.06.2021

It doesn’t matter if you’re leading a team of one or one hundred, becoming a better sales leader can always lead to positive change within your organization. And on today’s episode of The Sales Evangelist, Donald is joined by Tim Kintz to discuss four areas to promote strengths and identify weaknesses as a sales leader: lead, manage, train, and coach. Lead Managers are often the least trained empl...

How to Navigate a Hybrid Sales Workforce | Brian Trautschold - 1465 28.06.2021

Just like for many other industries, hiring sales positions has inherited problems because of the pandemic. In today’s episode of The Sales Evangelist, Donald is joined by Brian Trautschold, COO and co-founder of sales management platform Ambition, to discuss three things companies can do to navigate a hybrid sales workforce. Whether you’re a huge company or just a dozen people, COVID is evening t...

Unseen is Unsold | Tacie Avedikian - 1464 25.06.2021

The digital shift of the workplace has manifested the need for digital company culture. Digital culture is necessary to improve internal relationships at your company, but it’s integral in expanding your social reach as a company and developing a following that gives you business. In today’s episode of The Sales Evangelist, we’re joined by Tacie Avedikian, VP of Digital Development at Little Bird...

Make Your Sales Development Team Your Sales Bench | David Dulany - 1463 23.06.2021

Many tech companies view the idea of SDRs as advantageous because they deal with the tough or mundane elements of the sales process like cold calling, making lists, and following up with inbound leads. But SDRs, with the proper training and support, can be much more. In today’s episode of The Sales Evangelist, we’re joined by David Dulany, founder and CEO of the research and advisory firm Tenbound...

How to Outsource Sales and New Business Development | Tom Ancona - 1462 21.06.2021

A challenging aspect of a salesperson’s job is business development. One way you can simplify the business development process, however, is through outsourcing. In today’s episode of The Sales Evangelist, we’re joined by Tom Ancona, founder and chief strategist at ROCKyourcompany.com , to discuss how outsourcing can lead to new business development. The first step to outsourcing: visualize. Think...

Don't Make a Tough Job Tougher | Frank Cespedes - 1461 18.06.2021

Working as a sales manager can be tough. Why make it more challenging than it has to be? And without the proper guidance and support, it can be especially difficult to find the right people for your organization. In today’s episode of The Sales Evangelist, we’re joined by Frank Cespedes, senior lecturer at Harvard business school, to learn his strategy for finding and retaining top-level salespeop...

Three Critical Characteristics Every Seller Must Have | Donald Kelly - 1460 16.06.2021

Does the thought of hiring a new salesperson fill you with fear? Do you dread the interview process and reading through resumes? In today’s episode of The Sales Evangelist, Donald helps expedite the process of finding the perfect addition to your team by outlining three characteristics every seller must have.  You want someone curious: When it comes to identifying prospects and their motivations,...

Three Things I Would Do Before Accepting A Sales Job Offer | Donald Kelly - 1459 14.06.2021

Congrats, you just landed a sales job! But should you accept it? In today’s episode of The Sales Evangelist, Donald provides his three tips to consider before you accept that job offer. Connect with their current sales team. Directly asking a sales team what their opinions are at their company is a great way to discover the company culture. They aren’t trying to sell you anything - they have nothi...

Mistakes to Avoid | Jasmine Black - 1458 11.06.2021

Do you wish you had a list of things to avoid when looking for your next sales gig? We brought an expert to do just that - Jasmine Black. As the owner of BrainChild PSM and with over 15 years of corporate sales experience, Jasmine understands both sides of the metaphorical sales coin. In today’s episode of The Sales Evangelist, she gives you the inside scoop on mistakes B2B sellers should avoid to...

Your Resume Isn't Your Story | Simon Tecle - 1457 09.06.2021

The resume is an integral part of the professional world. But while it does show off your prior work experience, it doesn’t show who you are as a person. What motivates you, or why are you applying for that specific job? Simon Tecle, VP of Sales at SyncroMSP , joins us on today’s episode to explain how you can tell your story at your next interview, sans resume, to begin the next step of your care...

How To Answer Difficult Sales Interview Questions | Kathleen Steffey - 1456 07.06.2021

Going into an interview can be tough. Whether it’s your very first interview or your twentieth, the nerves never go away completely. You don’t want to sound like an idiot, right? But what if you had a cheat sheet and knew the most common questions salespeople tend to mess up? That’s exactly what we did for today’s episode of The Sales Evangelist. Today we’re joined by Kathleen Steffey, founder, an...

What are Sales Professionals Looking for in 2021? | Dan Fantasia - 1455 04.06.2021

Moving to a virtual workplace means companies can hire better and faster while reducing employee cost and turnover. But are there benefits to returning to the brick-and-mortar model of 2019? In today’s episode of The Sales Evangelist, Donald interviews Dan Fantasia, founder of the sales career advancement company Treeline Inc. to discuss what sales professionals look for in their 2021 work environ...

Three Secret Strategies You Can Use To Land Your First Sales Job | Donald Kelly - 1454 02.06.2021

Are you trying to find your first sales job or looking to stand out from the competition to land that first gig? Look no further, because on today’s episode of The Sales Evangelist, Donald Kelly shares three strategies to find your first sales job. Strategy One: Befriend recruiters for the type of jobs you’re trying to land. Recruiters have a vested interest in finding great people - it means they...

The Importance of Learning by Osmosis | Zachary Ballenger - 1453 31.05.2021

Before the pandemic, salespeople could hear and learn from their peers through unscheduled interactions. But with water-cooler conversations at an all-time low, how can we continue to learn from our team members? On today’s episode of The Sales Evangelist, we’re joined by Zach Ballenger, co-founder of Casted , to discuss how companies can continue to foster spontaneous conversations in the virtual...

How BDRs And SDRs Should Use LinkedIn During COVID19! | (RERUN) Amanda Staffon and Jason Behnke - 1452 28.05.2021

The pandemic changed the way we sell. Or even how do we sell? Using LinkedIn as a resource for BDRs and SDRs to make sales, even during COVID-19, can help lead you to success. Today on The Sales Evangelist Donald is joined by Amanda Staffon and Jason Behnke, former business development representatives at BlueGrace Logistics, to learn how they used LinkedIn throughout the pandemic as a tool to supp...

How to Use Video to Increase Sales After Covid | Darin Dawson - 1451 26.05.2021

President and Co-founder of BombBomb Darin Dawson joins us on today’s episode of The Sales Evangelist to discuss the importance of utilizing video in sales after COVID-19. Running sales marketing and customer success for his video platform company gives Darin key insights to make your post-pandemic sales successful. The importance of video for sales in the post COVID era: The pandemic taught us ho...

Reopening After COVID: How Can My Small Business Survive? | Annie P. Ruggles - 1450 24.05.2021

Today on The Sales Evangelist, we’re joined by the Founder and Dean of The Non-Sleazy Sales Academy, Annie P. Ruggles. Annie has spent the last decade harnessing her Hulk-like disdain for hard sales and tacky self-promotion to help others sell their services without feeling slimy, queasy, or untrue to their ethics. And on today’s episode, she’ll explain how we can maneuver these tactics for sales...

What Every Seller Needs To Know About Selling Post COVID-19 | Donald Kelly - 1449 21.05.2021

Here’s a fun fact: Only 33% of decision-makers feel their organization is ready to get back to in-person work. What does this mean for the sales professional? In today’s episode of The Sales Evangelist, Donald shares three insights salespeople should remember as we adjust to the inevitable post-COVID return to office work. Over the next four to six episodes of the podcast, you'll hear Donald talk...

What's Between Your Ears is Your Biggest Obstacle, NOT Who's in Front of You | Austin McCulloh - 1448 19.05.2021

On today’s episode of The Sales Evangelist, Donald is joined by Austin McCulloh, consultant and founder of Austin McCulloh Advising. Austin shows people how to prospect virtually, whether using LinkedIn, Facebook, or other methods to take advantage of online opportunities. During his professional career, he’s learned that what's between your ears is your biggest obstacle, not who’s in front of you...

What Do I Need To Do To Succeed In Sales? | Junior Germain - 1447 17.05.2021

Today on The Sales Evangelist, Donald is joined by Junior Germain - intern extraordinaire at The Sales Evangelist. When he’s not hitting the books at BYU-Idaho, you can find Junior assisting the TSE team in all things social media, PR, and marketing. Today’s episode is a quick Q&A, where Junior asks Donald his questions about one topic: what do I need to do to succeed in sales? Question 1: How do...

5 Ways Rookies Can Sell Like the Pros | Tony Morris - 1446 14.05.2021

New sellers struggle to make sales because they lack the skill and experience to ask well-crafted questions and build rapport with their prospects. In this episode of The Sales Evangelist, guest Tony Morris tells us the five ways for new sellers to sell like pros. As an author, podcaster, entrepreneur, and speaker for sales conferences worldwide, Tony knows how any beginner in the sales world can...

Better Sales Through Better Storytelling | James Ontra - 1445 12.05.2021

Today on The Sales Evangelist, we’re joined by Shufflrr CEO and co-founder James Ontra to discuss the importance of storytelling in sales. What’s Shufflrr? They help companies transform humble PowerPoints into invaluable business assets. Even better, your entire company can present and share from those same decks. It’s a paradigm change in presentation management that’s long overdue. Why are prese...

Why Are Sales So Important and How To Do It Right…Every Time | Francois Lupien - 1444 10.05.2021

On today’s episode of The Sales Evangelist, we’re joined by coach, speaker, and presenter Francois Lupien. From Tae Kwon Do Canadian champion to a top real estate agent to serial entrepreneur, Francois has worn multiple hats and now dedicates himself to helping entrepreneurs increase their net worth and accomplish their goals. Today, he lets us know why sales are important and his approach to doin...

3 Things You Should Know Before Your First BDR Role | Donald Kelly - 1443 07.05.2021

Today on The Sales Evangelist, Donald gives three tips to consider before your first BDR role. Success doesn’t happen overnight, but using Donald’s tips will pave the path to your success as you begin your sales career. Don’t take it personally. There will be times people hang up on you are simply not interested - it happens to everyone. But don’t let that unmotivate you! There will also be times...

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