Donald C. Kelly

The Sales Evangelist

I believe in doing BIG THINGS! You should be earning 6 figures easily as a sales rep. But chances are you are not...yet! Sales is the most important department in every company but many sellers are never taught how to effectively sell, much less how to earn their way to high-income status. My own career limped along until a company I worked for invested in sales training to help me succeed. Immediately afterward, I closed a deal worth 4X what the company spent on me and saw hockey-stick improvement in my performance. So I started a podcast to “Evangelize” what was working. Today I interview th...

Author

Donald C. Kelly

Category

Business

Podcast website

thesalesevangelist.com

Latest episode

Jul 6, 2026

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Episodes

Ship Great Products and Thrive in Crowded Markets | Ved Rasic - 1492 27.09.2021

Sometimes all it takes to differentiate from the competition successfully is to think past the first solution. In today’s episode of The Sales Evangelist, Donald is joined by the co-founder of Leaddelta, Ved Rasic, to learn how he launched a successful company after thinking past the first solution.  Understand the main assumptions of a crowded market: If you’re in a crowded market, that means the...

Why Me if All Other Metrics are the Same? | Thomas Capraro - 1491 24.09.2021

You can differentiate in more ways than one. In today’s episode of The Sales Evangelist, Donald is joined by Thomas Capraro to learn what he did to differentiate himself after decades in the industry, especially selling when competition is incredibly similar.  Be prepared and be confident enough to ask tough questions. You want the prospect to be able to tell you that you’ve done your homework. So...

Speaking Your Customer's Language | Shaheem Alam - 1490 20.09.2021

A fundamental aspect of sales is communication (that much is obvious.) But no matter how good at communicating you are, if you’re speaking a different language than the prospect, your chance of landing the sale is slim. As we continue our series stressing the importance of differentiation, Donald is joined by the co-founder of FiveRings Marketing, Shaheem Alam, to learn how to speak like the prosp...

The Power of the Proposal | Kyle Racki - 1489 17.09.2021

Email, cold calls, and LinkedIn messages are all great avenues to connect with your prospect.  But perhaps the most underutilized component of the sales process is (spoiler alert) the proposal itself. Whether you’re a newly established business or one of international renown, an enticing proposal dramatically helps your business efforts. And today, Donald is joined by co-founder and CEO of Proposi...

Standing Out in a Crowded Market | Mark Harari - 1488 13.09.2021

When it comes to sales, standing out from the competition often comes down to how successfully you differentiate yourself from competitors. But how can we do that? Today on The Sales Evangelist,  Donald is joined by Mark Harari, author, podcaster, and VP of Remodelers Advantage, to discuss how you can position yourself to stand out in a crowded market.  The one thing you should do to differentiate...

Sales Differentiation Through Message Building | Tim Pollard - 1487 10.09.2021

As we kick off our latest series on the importance of differentiation from competition in the sales process, Donald is joined by Tim Pollard to learn more about message building. As the CEO of Oratium, he’s learned the importance of messaging that delivers results and makes an impact on its audience. The most common messaging problems: There is no differentiation. Differentiation has to be embedde...

Three Simple Ways to Differentiate Yourself From Competitors | Donald Kelly - 1486 06.09.2021

Today’s episode kicks off the latest Sales Evangelist series: differentiating from your competitors! As we move into this series, it’s time you learn three easy ways you can stand out from the competition. (Best of all, the majority of sales reps aren’t doing these things.)  But why is differentiating critical? You have so many other salespeople to compete against.  When one person stands out from...

My Number One Productivity Strategy For Sales | Donald Kelly - 1485 03.09.2021

Today’s plan is simple: Donald is sharing his number one productivity strategy for sales. What is it? Find out on today’s episode of The Sales Evangelist.    Focus on one thing at a time. (Earth-shattering, I know.) This idea might not be crazy, but the results that come of it sure can be. Only 2.5% of people are able to multitask successfully. (That’s a very slim number of people.) That means you...

How to Make More Money, Have a Bigger Impact, and Take More Time Off | Roy Redd - 1484 30.08.2021

If there was a way for you, as a salesperson, to make more money, would you? (We hope you’d answer yes to that question.) Don’t worry, we got you! Today’s episode of The Sales Evangelist features Roy Redd, who shares his three strategies for you to make more money, have a bigger impact, and take more time off (which sure sounds like a deal to us.) USP: Determine your unique selling proposition. Ma...

Three Must Do Strategies For Effective Sales Meetings | Alex Dripchak - 1483 27.08.2021

When you have sales meetings with your prospects, the last you need is a boring presentation turning people away from your awesome content. You want them to get excited! And on today’s episode of The Sales Evangelist, Donald is joined by Alex Dripchak, relationship manager at Mercer, to give us his inside tips to learn how to lead, run, and organize effective meetings.   Why is Alex so passionate...

Cutting Pitch Development Time in Half | Jason Lapp - 1482 23.08.2021

Developing a sales pitch can be time-consuming and challenging, especially when creating an entirely new presentation or document each time. But there’s undoubtedly an easier process, right? That’s exactly what today’s guest did. In today’s episode of The Sales Evangelist, Donald is joined by Jason Lapp, the president and COO of Beautiful.ai, to explain how you can cut your pitch development time...

Time Management: And Why It Doesn't Exist | Antonio Thornton - 1481 20.08.2021

Time management is often considered one of the essential skills to master in the professional world. As one of the resources we never seem to have enough of, time certainly is a resource to use to the best of our abilities. But today’s guest, Antonio Thornton, argues that time management doesn’t exist. How does it not? Check out today’s episode of The Sales Evangelist to find out! Why does time ma...

3 Reasons Why Salespeople Have A Hard Time With Planning | Donald Kelly - 1480 17.08.2021

We often overlook one area when working in sales, and it’s not prospecting, closing, or even relationship-building. It’s productivity. 79% of sales executives say improving productivity is the leading driver to reach or exceed a sales target. So, in today’s episode of The Sales Evangelist, Donald gives three reasons why salespeople have a hard time planning, and hopefully, you’ll be able to find t...

The Key To The Gate! | EksAyn “Eks” Anderson - 1479 14.08.2021

In many organizations, to get to the decision-maker, you have to get past a gatekeeper. So how do you get to them? Getting past that gatekeeper is a common challenge among salespeople. But we wanted to change that. So we brought in EksAyn “Eks” Anderson, the man who’s got the key to the metaphorical gate. And on today’s episode of The Sales Evangelist, he shares his strategies to get to your decis...

Getting The Gate Keeper To Become An Advocate Through Lead Research | Daniel Viduya - 1478 09.08.2021

Working in sales would be infinitely more manageable if you could get the gatekeeper to work for you instead of against you. But how do you start that process? In today’s episode of The Sales Evangelist, Donald is joined by Taskdrive’s general manager Daniel Viduya to discuss making the gatekeeper an advocate through lead research.     Sales isn’t Lord of the Rings. While there can be a Gandalf “Y...

It's Awkward Talking To The Same Gatekeeper Asking For Different People | Donald and Kevin Cummings - 1477 06.08.2021

Scoring a meeting with the decision-maker can be challenging, but creating allies within the target company can be your strategy for making progress. Sometimes all it takes to get past the gatekeeper is to build a solid relationship with them. In today’s episode of The Sales Evangelist, we’re going to do just that with the help of today’s guest Kevin Cummings.   Kevin has worked in many different...

Over the Guardwall Method | Oscar Chavez - 1476 02.08.2021

For many salespeople, the journey to the decision maker is difficult enough that they don’t even know what to say once they get there! Do you have the strategy to move towards your desired outcome and close a deal? On today’s episode of The Sales Evangelist, Donald is joined by speaker, author, and coach Oscar Chavez to learn what to do once you’re over the guardwall. Why is this method important?...

5 Simple Ways To Getting Past The Gatekeeper | Donald Kelly - 1475 30.07.2021

Every salesperson is familiar with the frustration that comes with being blocked by a gatekeeper, which could be a physical person or even just a system or automation that prevents you from interacting with the decision-maker of your target organization. Imagine if you had five strategies (and maybe even a bonus strategy) to get past those gatekeepers and land sales. In today’s episode of The Sale...

7 Things From LinkedIn State of Sales Report to Increase Revenue | Sean Callahan - 1474 26.07.2021

The tactics, strategies, and practices of sales are constantly changing, and understanding how and where to adopt those changes into your sales strategy is critical to see success. So, on today’s episode of The Sales Evangelist, Donald is joined by LinkedIn Senior Content Manager Sean Callahan to go over the seven sales trends identified in the 2021 LinkedIn Sales Report. Trend One: Virtual Sellin...

Do As I Do, Not As I Say | Ruben Alvarez - 1473 23.07.2021

At the end of the day, sales leaders should be able to do what they have their team to do. Because sometimes you’re telling them to do one thing when you do something entirely different. Today on The Sales Evangelist, Donald is joined by Ruben Alvarez to discuss why team leaders should lead by example, not just through talking. Ruben learned to lead by example while leading a team. If you want som...

Setting Up and Managing an Ethical and Effective Sales System for Social Enterprises | Scott Roy - 1472 19.07.2021

Can sales make the world a better place? The principles we learn in sales can be used almost anywhere. And yes, that includes making the world around us a better place. Today’s guest, Scott Roy, joins us in the studio to share how he uses his sales skills to do good and help those around him. Scott has worked in the sales industry for over twenty years. He and his business partner Roy Whitten crea...

The Golden Ratio for Talking vs. Listening | Victoria Song - 1471 16.07.2021

Salespeople have heard the mantra thousands of times: talk less, listen more. But why? And more importantly, how? In today’s episode of The Sales Evangelist, Donald is joined by leadership advisor Victoria Song to learn how salespeople (and anyone else) can balance listening and talking. Why do people talk so much? While there are many reasons, Victoria suggests that people who felt unheard as a c...

How to Ask More Beautiful Questions | Bryan Kelly - 1470 12.07.2021

Sales is all about solving problems. But are you going about solving problems the right way? In today’s episode of The Sales Evangelist, Donald is joined by guest Bryan Kelly to discuss how we can ask more beautiful questions, using the book A More Beautiful Question by Warren Berger as a framework.   Phase One: Why? When we ask ‘why,’ it requires you to adjust the way you look at the world. There...

Hiring Top Sellers with Little to no Sales Experience | Ryan Staley - 1469 09.07.2021

On today’s episode of The Sales Evangelist, Donald is joined by founder and CEO of Whale Boss, Ryan Staley. As a sales consultant who helps sales executives double their income, he’s learned from and watched many different organizations, thus knowing how you can hire top sellers with little experience at your company.  Why did Ryan start a consultancy firm? Ryan noticed there are many things he to...

Sales Microcoaching: How to Improve Your Salespeople in 2 Minutes a Day | C. Lee Smith - 1468 05.07.2021

The life of a sales manager is tough, and juggling your own obligations often means you don’t have time to coach your team as often as you’d like. Microcoaching might just be the solution for you. In today’s episode of The Sales Evangelist, Donald is joined by President and CEO of Salesfuel C. Lee Smith to explain his process and platform for microcoaching to improve his salespeople. Three problem...

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