The Sales Comp Guy

Most sales comp plans don’t fail because they’re too simple. They fail because they’re misaligned. In this episode, Shad Williams breaks down what actually drives performance, retention, and sustainable revenue in modern SaaS sales. In this episode, Christopher Goff is joined by Shad Williams, seasoned sales leader and operator, to unpack the realities of sales compensation, leadership, and buildi...

Sales compensation works best when people understand not just what changed, but why it changed. In this episode, Christopher Goff is joined by Karen Heier to talk through a career built in sales, sales leadership, and the hard lessons that come with earning trust in complex B2B organizations. Karen shares how she moved from laboratory sciences into pharmaceutical sales, then into research and deve...

The Sales Comp Guy is the podcast for sales leaders, sales employees, and comp professionals who want a clearer, more honest understanding of how compensation really works.  Hosted by Christopher Goff, the show takes on the moments when quotas shift, payouts feel off, or a comp plan stops making sense. More than troubleshooting, it's an exploration of what those friction points reveal about trust,...