The Sales Athlete Podcast

In this episode of the Sales Athlete Podcast, Ryan Groth sits down with Cody Russell of Priority Roofing to unpack what it really takes to build a nationwide commercial roofing sales team. Cody shares how he’s scaled from his first $6M year to over $32M in contracts, why commercial roofing is more like gardening than fishing, and the exact tactics his team uses to win in storm restoration and reta...

At just 26 years old, Nate Adame has gone from stocking shelves at Costco to becoming a multi-million dollar service account manager with Chamberlin Roofing & Waterproofing, a $150M+ Houston contractor. In this episode of the Sales Athlete Podcast, Ryan Groth sits down with Nate to unpack his rapid rise in the commercial roofing and waterproofing world:How he went from knocking doors during a...

In this conversation, Ryan Groth discusses the concept of 'Dumbbells and Deals,' emphasizing the importance of maintaining a disciplined lifestyle that balances health and business success. He argues against the notion that physical appearance is a prerequisite for success in sales, instead advocating for personal bests and consistency in both health and professional endeavors. Ryan shares...

In this episode, Ryan Groth shares his personal journey of overcoming an identity crisis that stemmed from his experience as a professional baseball player. He discusses the importance of finding self-worth outside of performance and the role of faith in shaping one's identity. The conversation delves into the impact of external voices and opinions on self-perception, especially in the context...

In this conversation, Renee Rodriguez shares his journey from being a sports athlete to a successful sales professional in the roofing industry. He discusses the challenges he faced, including a period of incarceration, and how it led to a profound personal transformation and a stronger faith. Renee emphasizes the importance of service, maintaining high standards, and the impact of environment on...

In this episode, Ryan Groth sits down with Ryan Lephart of Great Roofing, who is closing in on the 10M a year mark this year. This conversation is packed with practical insights for anyone in roofing or sales who wants to sharpen their edge and elevate their results. Groth and Lephart dive into the real-world mechanics of roofing sales, the critical role that relationships and connections play, an...

Sales isn’t just about closing deals when conditions are perfect—it’s about showing up, staying consistent, and pushing forward no matter what season you’re in . Whether the economy is slow, leads are drying up, or distractions are pulling you away, the best salespeople keep going . For more information visit http://sellonstg.com

Too many sales professionals and leaders let limiting beliefs hold them back—convincing themselves that now isn’t the right time to grow, sell, or build. In this episode of The Sales Athlete Podcast , we’re breaking down the most common excuses that keep people stuck. Listen in. Stop waiting. Start winning. For more information, visit http://sellonstg.com

Great leaders don’t just give instructions—they set the standard. In this episode of The Sales Athlete Podcast , we dive into why leading first is the key to building a winning culture. Whether in sales, business, or life, people follow what you do more than what you say. Tune in for an insightful episode.

In this episode, Ryan sits down with Chris Hunter for a powerful conversation about sales, specifically in the roofing industry. Sales isn’t just about what you say —it’s about how people think. The best sales pros understand human psychology and use it to build trust, create urgency, and close deals more effectively. Listen in for a thought provoking episode.

There’s nothing quite like the high of closing a deal—the adrenaline, the excitement, the validation of your hard work paying off. But is this rush helping you build a sustainable career, or is it just another dopamine hit that leaves you chasing the next sale? Success isn’t just about one big win—it’s about learning to ride the highs without crashing in the lows. This episode is all about keeping...

Success in sales isn’t just about individual performance—it’s about having the right team and the right leadership. In this episode of The Sales Athlete Podcast , we dive into the power of data-driven decision-making to build high-performing sales teams and exceptional managers. Learn how to use key sales metrics to identify strengths, pinpoint areas for improvement, and develop a winning culture....

Not everyone is built for sales—but how do you know if you are? In this episode of The Sales Athlete Podcast , we dive into personal sales assessments—the ultimate way to evaluate whether you have the mindset, skills, and traits to thrive in sales. If you’ve ever wondered, “Do I have what it takes?”, this episode will help you answer that question with clarity and confidence. We’ll break down the...

Not all sales strategies work the same for everyone—especially when it comes to owners vs. employees. In this episode of The Sales Athlete Podcast , we break down why business owners can sell differently than their employees and how sales reps can adapt their approach for maximum success. While an owner has built-in credibility, long-term vision, and ultimate decision-making power, employees often...

Attending conferences isn’t just about networking—it’s about growth, strategy, and leveling up in your field. Whether you’re in sales, entrepreneurship, or leadership, live events give you access to high-level insights, industry connections, and fresh motivation that you simply won’t get from a book. Pro Tip: Don’t just attend—engage! Ask questions, take notes, and follow up with connections. Your...

Your past doesn’t have to define your future. In this episode of The Sales Athlete Podcast , we dive into the power of rewriting your upbringing—breaking free from limiting beliefs, stripping away unhealthy mindsets, and rebuilding your foundation for success. Many of us inherit perspectives on money, success, and self-worth that hold us back. But to reach new heights, we must unlearn what no long...

What if you could simplify sales into six powerful principles that drive results every time? In this episode of The Sales Athlete Podcast , we break down the six essential keys to winning in sales—from building strong rapport to mastering cold calls and uncovering a prospect’s true buying motives. If you want to sharpen your sales game and start closing with confidence, this episode is packed with...

In a results-driven world, it’s easy to tie your worth to your performance. But what happens when the deals don’t close, the numbers fall short, or the pressure feels overwhelming? In this episode of The Sales Athlete Podcast , we dive into the power of an identity rooted in love—not just success. You’ll discover: How to break free from the trap of performance-based identity The mindset shift that...

What separates sales amateurs from true professionals? It’s not just talent—it’s the mindset, discipline, and focus they bring to the game. In this episode of The Sales Athlete Podcast , we explore the key principles that fuel long-term success: self-evaluation, diligence, and unwavering focus. If you’re ready to level up and start playing like a pro, this episode is your game plan. For more infor...

Success in sales isn’t about luck—it’s about having a repeatable, proven process. In this episode of The Sales Athlete Podcast , we break down the essential steps of a high-converting sales process, from prospecting to closing. Whether you’re a seasoned pro or just starting out, refining your approach can mean the difference between struggling and consistently hitting your targets. For more inform...

Time is the ultimate non-renewable resource—but are you using it to its full potential? In this episode of The Sales Athlete Podcast , we break down a helpful acronym to learn how top performers maximize their time, boost productivity, and close more deals without burning out. If you’re ready to take control of your time and start selling smarter—not harder—this episode is for you. 🔔 Subscribe no...

Welcome to the very first episode of The Sales Athlete Podcast ! In this introduction, we set the stage for what’s to come—high-level sales strategies, peak performance habits, and the disciplines that separate top producers from the rest. But we’re not just talking—we’re getting straight to business. In this episode, Ryan breaks down key revenue-generating activities that every sales professional...