The SaaSiest Podcast

In this episode, Angeley Mullins , CCO at Resourcify , takes us inside her journey through tech, offers a sneak peek into her upcoming book for founders, and explains how Resourcify is helping companies break free from analog waste management with digital solutions. She dives into why sustainability can’t just be a buzzword, the real impact of physical marketing, and why user-generated content is...

Think you need to create a whole new category to win? Think again. In this episode of the SaaSiest Podcast we had a chat with Matt Lerner , the founder & CEO of SYSTM and a seasoned tech and venture capital expert, who reveals why focusing on growth levers beats the allure of creating new categories. Matt dives into his personal productivity hacks, from his morning routine to daily goal settin...

In our latest episode, we’re joined by Birte Sten, the CRO at Centra and industry leader in SaaS. From her early days as a competitive swimmer to leading high-impact sales teams, Birte shares how she’s used a structured, factory mindset to drive scalability and growth in the SaaS space. She dives deep into building a sustainable go-to-market strategy, customer retention, and enabling others in the...

In this episode, we had an insightful conversation with Saahil Karkera, VP of Customer Success at Oaky, to explore how customer success is evolving into a critical driver of growth and efficiency in the travel tech space. Saahil dives into his approach to building high-performing CS teams, with a focus on strategic initiatives that go beyond the day-to-day tasks of customer management. Here are so...

In our latest episode of the SaaSiest podcast, Chris Cunningham, Founding Member & Head of Social Marketing, ClickUp, shares how you need to adapt your communication on Social Media to meet the needs of a demanding audience, in times when there is an abundance of information and competitors all fighting for the same attention and budgets. Chris discusses the evolution of ClickUp's marketing st...

In our latest episode, Gauri Chawla dives into the pivotal role that partnerships play in fueling revenue growth for B2B SaaS companies. She shares insights on building structured partner ecosystems, ensuring marketing alignment, and maintaining strong communication. Whether you’re just starting to explore partnerships or looking to enhance your existing programs, this episode offers actionable ti...

In our latest episode of the SaaSiest podcast, Gabriela Warren , CMO of Puzzel , shares her journey from political science to leading marketing in tech. She emphasizes the importance of seeing beyond marketing metrics, stressing that CMOs must listen, learn, and understand team dynamics to drive success. Gabriela discusses her quick wins in the role, the challenges of managing both up and down, an...

In this episode, we speak with Gökçe Ceylan , Principal, Oxx , the specialist SaaS investor. The firm's strategy is built around the concept of “Go-To-Market Fit”, developing a structure for thinking about how to build a repeatable, sustainable growth engine that accelerates and propels the growth of SaaS companies.  We talked with Gökçe about how you can apply math, to more areas than you'd think...

In this episode, we speak with Adam Robinson , CEO, Retention.com & RB2B   , 20m+ in combined ARR and growing at a fast rate, fueled by a strong founder brand! We talked with Adam about how he has built a personal brand as a CEO that benefits the business! In just 2 years he's gone from limited presence to being one of the most heard voices in B2B SaaS leadership with 100k followers on Linkedi...

In this episode, we speak with Anthony Roux , Head of Product Developer Platform at Miro , the AI-powered visual workspace that brings teams together to collaborate and make faster decisions, with over 500M in ARR and millions of users all over the world!  We talked with Anthony about what it takes to build a Developer Platform around your core product and how to acquire, enable, and incentivize e...

In this episode, we chat with Johan van Mil , Co-Founder and managing partner at Peak , a venture firm specializing in seed and pre-seed investments in software companies and marketplaces. Johan shares insights from his journey as an entrepreneur and investor, diving into what makes Peak’s investment strategy unique. We discuss the approach to evaluating seed investments, including the crucial rol...

In this episode, we speak with Kevin Goeminne , CEO of CHILI Publish, an AI-powered creative platform that integrates into your MarTech stack to help brands and agencies create designs at scale with reduced operational costs. We talked with Kevin about what it takes to win the business and trust of Fortune 500 companies, from the process of getting in front of them, winning and finally growing the...

In our latest episode, we’re catching up with Daniel Eisenberg , Head of Expansion at Deel , to dive into how the company is shaking up the global HR space. Deel has been on a fast track, expanding rapidly across businesses of all sizes and eyeing that big $1 billion ARR milestone within a year. We also chatted about Deel's growth playbook—how they’re fueling the pipeline with smart growth marketi...

In this episode, we speak with Jonas Jonsson , CEO, 4C Strategies , the leading provider of organizational readiness and military training management solutions through their Exonaut® software and advisory services. Founded in 2000, 4C Strategies today serves military, public, and private clients in more than 70 countries around the globe.  We talked with Jonas about how a strong Service & Cons...

In this episode, we speak with Stijn Smet , Head of Customer Success at Whale , the AI-powered software for documenting processes and training employees. It helps companies systemize and scale by aligning employees with procedures and processes and boosting compliance with policies and regulations. We talked with Stijn about how CS teams can leverage product usage data to unlock future revenue cus...

In this episode, we speak with Bas Willems , VP of Corporate and Product Marketing, DataSnipper , the Intelligent Automation Platform within Excel that accelerates the speed and quality of your audit and finance procedures. We talked with Bas about product marketing, and the importance of product marketers to understand the customer and translate their needs into marketing material.  Here are some...

In this episode, we speak with Joliene van Grieken , Founding Partner, The Growth Syndicate , a collective of experienced growth leaders focused on helping B2B software companies develop their in-house capabilities to ensure unprecedented, sustainable growth. We talked with Joliene about Demand Generation, how it differs from lead capturing, and most importantly, how you can create demand for your...

In this episode, we speak with Erwin van der Vlist, Founder of Speakap, the employee experience platform that improves communication, facilitates better onboarding and learning experiences, and helps you take meaningful action on employee feedback to improve productivity, coordination, and engagement. We talked with Erwin about the expansion and success of Speakap in the US, particularly looking i...

In this episode, we speak with Lise Tangen Hansen , Managing Director, Annalect Norway , the marketing prediction and consumer insight company helping clients boost campaign ROAS using cutting-edge AI predictive Analytics. We talked with Lise about how to do a price increase that sticks! She walks us through her 6-point checklist that covers all internal and external key decisions and communicatio...

In this episode, we speak with Krzysztof Szyszkiewicz , Partner at Valueships , the pricing consultancy firm that helps companies become more profitable by optimizing their strategy, pricing, value understanding, and overall revenue-related processes. We talked with Krzysztof about the importance of pricing and how it can impact a company's profitability. We discuss insights from our recent report...

In this episode, we speak with Vladan Soldat , Founding Partner, Nobel Recruitment , the SaaS Sales Recruitment Agency that helps connect commercial talent with fast-growing SaaS companies in Europe. We talked with Vladan about hiring your first external VP of Sales. We particularly discuss the approach to attract and retain a VP of Sales when you are an early-stage SaaS and still building up bran...

In this episode, we speak with Sofia Alexus , CEO, Kundo , the customer service platform that helps you simplify customer service with consolidated ticket management, AI tools, and self-service solutions for recurring questions. We talked with Sofia about the rebranding and positioning exercise they are just doing. We particularly discuss the process leading up the final brand and position stateme...

In this episode, we speak with Dirk Jonker , CEO & Founder, Crunchr , the people analytics and reporting platform,  that layers on top of your existing HR systems to consolidate disparate data sources into easily accessible people insights. We talked with Dirk about the challenges of product development and positioning in an evolving market. We particularly discuss the internal and external de...

In this episode, we speak with Hatla F. Johnsen , CEO of uQualio , the cloud-based Video Learning Platform designed to make it easy to start making your own video training program for employees, sales partners, end-users, or who your viewers may be. We talked with Hatla about the benefits of having a fully lean and distributed team, in particular the methods she's put in place for the team to feel...

In this episode, we speak with Haukur Hannesson , CEO of AGR , the powerful and easy to use inventory optimisation platform which provides you with the necessary tools to operate with precision and efficiency. We talked with Haukur about AGR's journey from offering customized solutions to transitioning to a more streamlined standard SaaS product. And the positive impact of the transition on the AG...