Digital Hunch

The SaaS Growth podcast: Rebuilding SaaS Marketing in the AI era

Business EN ↓ 6 episodes

The SaaS Growth podcast about marketing & GTM strategies. Rebuilding SaaS marketing foundations with Digital Hunch. AI is rewriting the rules of marketing, and founders are learning to rebuild from scratch. Proven playbooks no longer work. They’re slow, expensive, and built for a world that no longer exists. New approaches are still emerging — often messy, improvised, and driven by founders who figure things out in real time. This podcast is for those founders. Each episode features a real story of a SaaS company learning to grow in the AI era: how they built demand from zero, fixed what was b...

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Digital Hunch

Episodes

Userpilot: Why SEO stopped being enough, and how they rebuilt acquisition with ABM in 2026 22.06.2026 42:02

This episode focuses on Emilia, who runs marketing at Userpilot — a product growth platform now at eight-figure revenue, 80+ people, and 1,200+ customers from Adobe and DHL down to early-stage SaaS. She wrote a book on content marketing and built Userpilot's engine on exactly that: organic and SEO that peaked at 235,000 blog visitors a month. Then she co-built an ABM platform, Zen ABM, because the...

Product Fruits: They hit $2M ARR on PPC alone, and rebuilding around AI broke the playbook 10.06.2026 34:09

This episode focuses on Karel Papík, co-founder of Product Fruits — a product experience platform that sits as an invisible layer between an application and its users, handling onboarding, adoption, support, and churn prevention. Karel comes from video games, which is where he learned what adoption actually takes. He got Product Fruits to $2M ARR and 1,300 paying companies almost entirely on paid...

ChartMogul: What happens when a sales leader takes over marketing at a B2B SaaS company 21.04.2026 47:45

This episode focuses on Sara Archer, Chief Revenue Officer at ChartMogul — a subscription analytics platform used by over 6,000 SaaS companies. Sara joined in 2018 as employee number one on the commercial side, couldn't build a forecast for the CEO on day two because the CRM data was useless, and has spent seven years inheriting more responsibility — from rebuilding the sales stack to now running...

SalesScreen: Why B2B marketing stays reactive and what strategic demand gen looks like in 2026 11.03.2026 1:02:22

This episode focuses on Sabih Ahmed, Director of Demand Generation at SalesScreen — a sales gamification platform built for revenue teams. Sabih came from B2C marketing, where continuous testing, creative iteration, and audience obsession weren't a methodology — they were just how things worked. When he moved into B2B during COVID, he found a world running on playbooks, intent tools, and the kind...

Plurio by Elly Analytics: why B2B SaaS breaks and how AI-agents replace it 06.01.2026 1:02:30

They entered the US market with no brand, no partners, and no margin for mistakes. Instead of chasing “one more channel”, they spent a year running brutal research, 150+ calls per quarter. The conclusion was uncomfortable; the product sold, but there was no scalable way to grow sales. So they rebuilt the product into an AI agent. One that connects directly to real business data, explains what’s ha...

“We don’t need 15 people anymore”: what modern SaaS marketing looks like when you cut the team to the bone 05.12.2025 1:09:52

They entered HR tech at the worst possible moment: the remote-work boom was over, the category was overcrowded, and every keyword was already taken. Yet BuddiesHR still managed to grow, because they tested every hypothesis so radically that, at one point, they even built a competitor to themselves. This episode focuses on J.Y. Delmotte, the co-founder of BuddiesHR. He explains how they chose to bo...