The Ryan Sullivan Show

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover What’s the best part of making a sale? Closing the deal. But let’s be honest—it’s rarely as smooth as it looks in the movies (looking at you, Glengarry Glen Ross ). The process can feel like a whirlwind of drama, strategy, and effort, especially in the world of digital marketing. In this week’s episode, I’m bre...

You’ve heard me talk a lot about the top and bottom of your funnel – so it’s finally time to show love for the middle of the funnel in this week’s episode! In the land of problem aware, the “I’m fine, I know what I’m doing” crowd can be one of the toughest nuts to crack when it comes to marketing and sales. In this week’s episode, I finally explain and break-down the middle of the funnel and how f...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover Virality–it’s what’s for dinner. Everyone and their mother has been trying to figure out how to go “viral” since the advent of YouTube and social media. But here’s the thing: not all viral content is created equal, especially on social media. In this week’s episode, I take you through what content you should be...

Grab our free podcast script → https://mailchi.mp/eed2b69a9733/5-leads-a-week In this week’s episode, I sit down with Jared Miguez – a client of ours who runs the law firm Arena Collective. Jared began his podcast journey a couple years ago with us and together we’ve gained more insight into the industry itself as well as where podcasting “fits in” to a business like his – one that is focused on c...

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week In this week’s special (and tasty) episode – I am taking to the griddle and making Jersey’s very own ‘Pork roll egg and cheese’ while giving you the skinny on making content efficiently (that also converts). Specifically, I’m diving into the using an outside agency vs. making everything in-house. Most people’s instincts ar...

If you’ve even seen a few of my videos, you know that I’m a big fan of LinkedIn. The networking and job search giant has for a long time been thought of as that: a tool for networking and job search. The truth is, this platform has an unmatched ability to guide qualified leads right into your product, program or coaching. In this week’s episode, I break down our very own high ticket marketing form...

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week It’s that time of the year again where we say goodbye to the old year and welcome in the new. Whether it’s new habits, goals or objectives, we’re all looking to make change in a positive way – and what better way than by.. Starting a podcast for your business. The time has never been better, the opportunity is here – and t...

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week Nobody wants their podcast to be “boring” – but not everybody can be Joe Rogan. …and more importantly, when you’re trying to sell a product or service, you may not have an avenue to be “fun”. You still want to display your expertise and know-how. In this week’s episode, I wanted to explore “boring” podcasts and adjust the...

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week Starting a podcast is easier most people make it out to be – however, there are some nuances to getting started that EVERY new podcaster should know – especially if you’re creating a podcast for your business. This week, I give you the shortcuts most experts make you pay thousands of dollars for.. _________________________...

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week If you've ever searched for "podcasting tips" online - you know that there is no shortage of "expert" opinions. How about examining a show that is already successful? A podcast that has taken the time and proper steps to grow not only their show and audience - but their reach and influence. In this special sneak-peek into...

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week (with 30+episode title ideas) Podcasting is a war of ideas. In this episode, I’ll give you the shortcuts to the best formats for any podcast. These titles, and essentially, episode concepts, gets you started fast with proven angles that have been executed by our very own clients. Tune in to get your killer episode idea! 🔎...

It’s the holy grail in podcasting.. Monetization. Everyone wants it.. No – scratch that, they NEED it. The only issue is the path that most people will give to you is almost guaranteed not to work. Tune in and see what we’ve learned. 🔎 Navigate Here: (0:00) - Introduction (0:41) - Figuring out what your podcast is.. (2:30) - First way: Affiliates (4:01) - Second way: Sponsorships (6:29) - Third w...

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week (the one I used to create this episode) Every business owner dreams of having more qualified, warm leads. The endless discovery calls, engaging on LinkedIn and following up. The “generation” part of getting leads can be exhausting. That’s where video content comes in – but we’re not finished there. Make sure you’re avoidin...

Just like any other marketing activity – the beginning sucks. And podcasting is no different. There are a million things to consider, to remember and most of all, there is tons of conflicting advice – making a hard situation worse. This week’s episode is designed to cut through the noise and distill some of the biggest mistakes I see new podcasters making. Earn revenue with your B2B podcast ➜ http...

Podcast strategies are cool, but what about the ones that actually work? And we’re not just talking about getting more views, or going ‘viral’, because when you’re an entrepreneur or founder – you need more than passing interest to turn listeners into clients. In this week’s episode, I give you a sneak peek into a straightforward and effective strategy that you can use to save yourself time and mo...

It’s one of the biggest motivators for podcasters – making money off your podcast. Which is all fine and good! After all, we help B2B podcasters, we’re no strangers to a bottom line. The issue here is the ways that people conventionally think will help them ‘get that money’. But is it at the expense of your brand? Your audience? Or even, dare I say, potential leads??? Tune in and let’s sort this a...

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discover In this week’s episode, I give you a look inside, a living, breathing podcast system. My good friend (and a LaunchPad apostle), Harry Phoku, has been breaking the mold for content for a while. Before him and I connected, he had a bonafide strategy for his podcast that even taught me a couple things. Most impor...

If you own a business, you NEED to be on LinkedIn. ..and not just passively. You have to be an active, in-your-face advocate for your service, product or brand? Not in your nature? Outsource it. Don’t have the time? Get help. There are a million excuses and a million solutions – but only one path forward when you’re talking about worthwhile social media, and that’s LinkedIn. In this week’s video,...

🚀 Grab the Form - https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing You’ve heard it a million times before: “everyone has a podcast” And to a degree, it’s true. Digital content, short and long-form videos, podcasts – it’s all become democratized. Anybody can do it now. That doesn’t take away the effort you’ll have to put in, or in the case of this vi...

For B2B content, some say it’s the answer to YouTube Shorts and TikTok and it’s right here on our beloved LinkedIn 😍 And guess what?! LinkedIn has told us next to nothing about how to use it let alone how to even know if you have the video feed in the first place. Luckily, I was chosen for the beta and I can give you a sneak peak into the power of this added feature as well as how you can use it....

Dialing in your SEO is one of the strongest investments you can make in your marketing efforts. Is the same true for your podcast? Building an audience is one of the toughest obstacles you’ll face, so when you’re getting itchy with slow, steady growth – you may look to other options to get more traffic. In this week’s special episode, you get a sneak peek into our LaunchPad program and one of our...

🎙️ Ready to kickstart your podcast journey? Let’s chat! → https://calendly.com/podcastprinciples/discover We're celebrating a major milestone—our 200th episode—and it's all thanks to you! For this special occasion, we're bringing you insights straight from Podcast Movement 2024. In this episode, we dive into Steven Bartlett's podcasting empire, unpacking 5 years of his experience distilled into on...

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discover When you want your content to “grow up”, you may think of hiring a social media manager. But in today’s digital marketing world – ‘management’ may not be what you’re looking for – especially if you’re not sure of where you want your personal brand or marketing efforts to go. 📌 Jump In Here: (0:00) - Social me...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover It’s one of the hardest things to do with video creation.. Starting! But when you're a founder wearing many hats - and when one of those isn't a marketing or promoting hat - then getting on video may be one of those items on your to-do list that sits and gathers dust. But maybe it doesn't have to be that way.....

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discover When it comes to a marketing campaign, there are dozens of people you would balme first before the founder – if that campaign didn’t take off the way it was supposed to. This is what we deal with at Principles. Founders trying to make an impact directly through their marketing content. Does it work? That’s whe...