The Ryan Sullivan Show

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discover In this week’s episode, I’m joined once again by my business partner and podcast producer, Jack Gallagher! Together, we chat about the marketing funnel as a way to have your marketing “at-a-glance” and what each level  in the funnel entails in terms of the type of content you’ll use and the type of engage...

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discover In this episode, Ryan tackles the question no one in B2B wants to say out loud: Are marketing agencies obsolete?   The answer? Yes. And your in-house marketing department might be next. Ryan breaks down why the traditional model, spending $100k+ on an agency or bloated internal team, isn’t just outdated,...

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/script This week’s episode is a special treat.. I sit down with Alex Sheridan to do something previously unheard of in LinkedIn circles: Disagree. Alex and I are in the same industry and we provide similar services but with one central difference, which we talk about in this debate. Should you hire freelancers, vendors, finall...

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/script For most people, podcasting boils down to one thing: Costs. And not just money – but also time and effort – two inputs that can wear you down if you don’t have a proper system (and proper help) to produce your podcast. I’m joined by my occasional co-host and the General Manager of Podcast Principles – Jack Gallagher. We...

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/script If I knew these three things before I started my podcast – I would’ve gotten so much further, so much faster.. And the real kicker? Nobody talks about these three things, at all. In the last 8 years I’ve been in the podcasting industry, I haven’t once heard of these points. Seriously. And yet, these factors are some of...

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discover It’s one of the most annoying aspects of starting a podcast: Figuring out how much time and money it will cost you. Even more importantly, what do you need to launch and maintain a successful podcast? With so many details and areas of discomfort, it’s no wonder most people put podcasting on the backburner. In...

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discover The marketing funnel is dead, or at least it’s not what it used to be. In this episode, I break down why traditional funnel thinking no longer fits the way people actually make buying decisions today.  Gone are the days of direct and immediate action. Buyers aren’t moving in a straight line, they’re bounc...

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/script As podcasting has grown, so too have the production teams that make the podcast happen. You have a graphic designer for your thumbnails and visuals, an audio editor for your audio, a video editor for your video editing – the list doesn’t go on, but it isn’t very short either. This problem has made the podcast producer a...

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/script It’s a question that many podcasters will travel far and wide to find the answer to: Should I get a VA, or a dedicated podcast producer for my show? At the end of the day – none of us have a crystal ball. And few of us have the appetite or experience for hiring. So, sit back, relax and let Jack and I lay out all of the...

It’s one of the biggest motivators for podcasters – making money off your podcast. Which is all fine and good! After all, we help B2B podcasters, we’re no strangers to a bottom line. The issue here is the ways that people conventionally think will help them ‘get that money’. But is it at the expense of your brand? Your audience? Or even, dare I say, potential leads??? Tune in and let’s sort this a...

In this week’s episode, I’m joined by my right-hand man and the general manager of Podcast Principles, Jack Gallagher! Jack sits down with me to discuss some major areas in podcasting, from A.I.’s place in production and content creation – to calibrating the expectations of “success” in podcasting and why you shouldn’t sweat the numbers for *at least* 6 to 12 months. We also zoom in on some of the...

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/script You can market your ENTIRE business with just one podcast. Enter the “4-5-1” system, the answer to your prayers – you, the owner, founder or CEO who is out there running, marketing and selling for your business every day. This system is designed to streamline not only your marketing, but also simplify your strategy. ___...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover LinkedIn’s new video feed has been here for a minute – and it doesn’t look like it’s going anywhere.. And although the algorithm is pushing short-form video content, that doesn’t mean that there shouldn’t be at least a *little* thought into some key areas I cover in this week’s episode. Are you ready to skip th...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover Running your own business is no picnic – but for those of you that pour your blood, sweat and tears into what you’re building – this episode is for you. This week, I’m joined by Dan Martin – a client and business coach who is a catalyst for people like myself to take their model and how they do things to the ne...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover So your content is bringing in prospects, now what? The best part of course.. Turning those prospects into clients! Easier said than done, but exciting nonetheless.  In this week’s episode, I share another segment from a recent webinar I did – where I address this bottom part of the funnel – the portion wh...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover It’s 2025 and everyone is telling you that you need to use video to market your business. However, like a lot of things in life, it can be difficult to sift through people’s opinions to get to simple, core steps – and creating content (specifically video) is no different. In this week’s short video, I’m sharing...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover Everyone has an opinion on how to create great video content—but have you noticed how few actually show you how to do it? The internet is full of advice, but what’s often missing is a clear, actionable system for producing videos that engage your audience and drive results. In this week’s episode, I’m giving yo...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover LinkedIn video is slowly dying. Okay – well the video isn’t – but the old way of doing video on LinkedIn (is dying). If you’ve seen my previous video, you know that the algorithm is changing – which means, the way that we do things is going to change as well. But don’t worry, video is still king on LinkedIn. Bu...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discove LinkedIn has once again made some big changes to their platform.. For over a year now, the long-awaiting “video feed” seems to finally be coming to fruition as LinkedIn makes the move towards short(er) content. With Tik Tok, YouTube Shorts and this new trend towards attention deficits, LinkedIn has become the mo...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover In this week’s very special episode – I’m joined by Chris Walker, marketing genius and trailblazer in the digital content space. Chris is the CEO of Passeto and Chairman of the famous “Refine Labs” – sought after by companies large and small for their ability to accelerate revenue growth and improve marketing R...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover What do an investor and a podcaster have in common? In this week’s episode, I’m exploring that very question with guest (and client) Philip Jayhawk Chan! I sit down with Philip to discuss this shift towards the “modern CEO” and this new shift towards founders and owners steering their proverbial digital marketi...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover You’ve heard me talk about the ‘holy grail’ before – making money from podcasting. For most, it’s advertisements and sponsorships that come to mind. But there’s another method of making money from podcasting: charging your guests. Now it’s not common – and it’s (for sure) controversial as a media practice. So m...

Content creators, business owners, founders – anyone who is interested or involved in marketing – is looking to do one thing: Stand out. And believe me, if you’ve tried to be ‘unique’ in your niche, you know it can be harder than it looks. In this week’s episode, I break-down how to find your niche – your specific “in” with an audience. Not only do I take you through the steps, I’ll show you how w...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover It’s the red-headed step child of video.. The livestream. Whether it’s because people don’t think it’s professional, don’t take it seriously, whatever – doing ‘live’ content has always been tricky for founders, CEOS and really, creators in general. It seems to have a certain flavor to it – but the good news is...

One of the most common questions I hear is: "How do I actually make money from my podcast?" And trust me—I get it. Podcasting requires a serious investment of time, energy, and sometimes even money. If you're putting in the effort, you want to see a return. The truth? While making money from a podcast isn’t always easy, it’s absolutely possible with the right approach.  In this episode, I bre...