Nexus Licensing Group

The Royalty Report — Powered by Nexus Licensing Group

Business EN ↓ 5 episodes

The Royalty Report was created to spark meaningful conversations with leaders across the collegiate licensing space. Hosted by KC Smurthwaite of Athletics Admin, the series delivers informative and engaging discussions centered on topics and trends within the collegiate licensing landscape. The series is produced by Nexus Licensing Group, a collegiate licensing agency founded in 2019 and headquartered in Rochester, NY, with satellite offices in Phoenix, AZ and Boston, MA. Nexus was built to provide a more custom, hands-on approach to license representation within the collegiate marketplace.

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Nexus Licensing Group

Episodes

Dan Butterly on Conference Rebranding & Building a Unified Identity 10.07.2026 18:15

For our fifth episode of The Royalty Report , powered by Nexus Licensing Group, we sat down with Dan Butterly, Commissioner of The Big West Conference, to discuss what it takes to build a unified conference identity while honoring the unique brands and traditions of each member institution. Throughout the conversation, Dan shares insights from his leadership experience across the Big West, Mounta...

Calvin Claggett and Jared Bickel on Activating the Aurelian Reserve 12.06.2026 22:46

For our fourth episode of The Royalty Report, powered by Nexus Licensing Group, we sat down with Calvin Claggett, Assistant Commissioner for External Affairs and Marketing at the Atlantic 10 Conference, and Jared Bickel, Director of Customer Relations at Bespoken Spirits, to discuss the successful activation of The Aurelian Reserve. Created to commemorate the Atlantic 10 Conference’s 50th Annivers...

Chris Jaeger on Creating Impactful Partner Experiences Through Branding 01.05.2026 17:54

For our third episode of The Royalty Report , powered by Nexus Licensing Group , we sat down with Chris Jaeger , Director of Strategic Relationships at Club Colors , to discuss branding across multiple entities, building meaningful relationships, and creating impactful partner experiences. Club Colors specializes in branded merchandise, apparel, and promotional products that help institutions stre...

Chris Turner and Matt Boeke on Leveraging Hot Market Moments 30.03.2026 24:38

Episode Background In the second episode of The Royalty Report , powered by Nexus Licensing Group, we sat down with the Mid-American Conference’s Deputy Commissioner/COO Chris Turner and Blue 84’s Collegiate Licensing Manager Matt Boeke to explore how both conferences and licensees capitalize on hot market moments. The conversation also dives into their roles in driving revenue generation, as well...

Kirby Garry on The Impact of Refreshing Your Brand 06.02.2026 24:36

Episode Background In the inaugural episode of The Royalty Report , powered by Nexus Licensing Group, Cal State Monterey Bay Athletic Director —Kirby Garry joined us to discuss the impact of CSUMB’s recent brand refresh. Cal State Monterey Bay underwent a brand refresh in April 2025, ushering in a new era for Otters Athletics. Athletic Director Kirby Garry played a key role in the project...