The Roots Podcast by 12 Oaks Senior Living

In this special year-end edition of The Roots Podcast by 12 Oaks, host Greg Puklicz , President of 12 Oaks Senior Living, continues the conversation with key Home Office leaders to reflect on the progress, priorities, and people that shaped 2025. Greg is joined by Linda Green , Chief of Staff, Susan Camacho , Solutions Consultant, and Paul Wang , Vice President Asset Management, who share how thei...

In this special year end edition of The Roots Podcast by 12 Oaks, host Greg Puklicz , President of 12 Oaks Senior Living, sits down with members of the executive leadership team to reflect on the milestones, growth, and momentum that defined 2025. Throughout the episode, leaders from finance, human resources, operations, care and compliance share how their teams strengthened systems, supported com...

In this episode of The Roots Podcast by 12 Oaks, host Greg Puklicz , President of 12 Oaks Senior Living, sits down with Travis Wick , Regional Vice President, to unpack the strategies and heart behind serving the middle market in senior living. From his unexpected start in the industry to leading thriving independent living communities, Travis shares how 12 Oaks is redefining affordability, access...

In this episode of The Roots Podcast by 12 Oaks, host  Greg Puklicz , President of 12 Oaks, is joined by Chief Executive Officer Richard K. Blaylock for a deep dive into the future of value-based care in senior living. Together, they explore how 12 Oaks is laying the groundwork for smarter care delivery—through integrated health records, data warehousing, and emerging technologies like motion and...

In this episode of The Roots Podcast by 12 Oaks, host Greg Puklicz , President of 12 Oaks, is joined by Richard K. Blaylock , Chief Executive Officer, for a forward-looking conversation on the 2025 Thematic Goals guiding the organization. Together, they explore the strategic priorities shaping the year ahead—from deepening operational excellence and enhancing partner value, to aligning teams aroun...

In this episode of The Roots Podcast by 12 Oaks, host Greg Puklicz , President of 12 Oaks, sits down with Chief Revenue Officer Aaron Catoe to explore the evolving role of the CRO in today’s senior living landscape. Together, they dive into the strategies behind driving sustainable growth, optimizing team performance, and achieving and maintaining 90% occupancy across communities. From the power o...

In this episode of The Roots Podcast by 12 Oaks, host Melissa Labor , Chief People Officer, speaks with Marlene Garcia , Human Resources Manager on the 12 Oaks approach to strategies for recruiting and hiring in senior living communities. Discover how this conversation highlights the importance of high touch models in recruiting, building meaningful recruiters to community relationships, new emplo...

In this episode of The Roots Podcast by 12 Oaks, host Melissa Labor , Chief People Officer, is joined by Steve Nguyen , Learning and Development Director to explore how intentional leadership, thoughtful technology adoption, and a culture of continuous learning drive success at 12 Oaks. Steve shares insights on the importance of unlearning outdated habits and embracing change, while Melissa highli...

In this episode of The Roots Podcast by 12 Oaks, host Melissa Labor , Chief People Officer, speaks with Erika Robledo , Human Resources Director, about her 25-year journey with 12 Oaks. They discuss the organization’s accomplishments in 2024, including achieving their thematic goal of being “Best in Class as Trusted Partners,” and their focus for 2025 on employee well-being, enhanced benefits, col...

In this special year-end episode of The Roots Podcast by 12 Oaks Senior Living , CEO Dick Blaylock sits down with President Greg Puklicz to recap a remarkable 2024 and discuss what lies ahead. Together, they celebrate 40 years since the inception of 12 Oaks, highlighting milestone accomplishments, including impressive occupancy gains, advancements in high-touch management, and the rollout of a new...

Natalie Kunkel , Solutions Consultant, joins Greg Puklicz , President of 12 Oaks Senior Living , to discuss the Symphony of Life program, a specialized approach to care for residents with cognitive challenges. They discuss how the program was developed to improve resident engagement and independence through a holistic, community-wide strategy. Natalie explains how team members are trained through...

Terese Corbin , Vice President of Care and Compliance, joins Greg Puklicz , President of 12 Oaks Senior Living , to discuss the transformative impact of value-based care in senior living. They explore how this approach emphasizes proactive wellness management, leading to better health outcomes, longer resident stays, and overall satisfaction while maintaining cost-effectiveness through coordinated...

Paul Wang , Vice President Asset Management, joins Greg Puklicz , President of 12 Oaks Senior Living , to discuss 12 Oaks Senior Living’s rapid growth, successful management of distressed communities, and their outperformance of budget expectations. They also explore future market opportunities, with 12 Oaks poised to capitalize on increasing demand for senior housing and regional expansion. Learn...

Aaron Catoe , Senior Vice President of Operations, and David Ensor , Vice President of Sales and Marketing, join Greg Puklicz , President of 12 Oaks Senior Living , to discuss 12 Oaks’ successful sales and marketing strategies and demonstrate how these strategies have led to significant occupancy growth across their communities. Learn more about 12 Oaks Senior Living Follow 12 Oaks Senior Living:...

Jennifer Braun , Executive Director of The Grove at Midtown, joins Melissa Labor , Chief People Officer of 12 Oaks Senior Living , to share her journey in senior living, the impact of 12 Oaks’ leadership and core values, and her approach to building a successful team and community through transparency, trust, and comprehensive training. Learn more about 12 Oaks Senior Living Follow 12 Oaks Senior...

Eilleen Aldridge , Vice President 12 Oaks Solutions , joins Lori Jones , Chief Operating Officer of 12 Oaks Senior Living , to discuss various aspects of community management, including dementia care through the Symphony of Life program. Learn more about 12 Oaks Senior Living Follow 12 Oaks Senior Living: Facebook Instagram Twitter LinkedIn Subscribe to The Roots Podcast by 12 Oaks Senior Living o...

Aaron Catoe , Senior Vice President of Operations, joins Lori Jones , Chief Operating Officer of 12 Oaks Senior Living , to discuss challenges the senior living industry has experienced since COVID, as well as divulging into experiences, insights, and strategies which have involved adapting sales approaches and addressing evolving needs of resident and family. Learn more about 12 Oaks Senior Livin...

David Ensor , Vice President of Sales and Marketing, joins Lori Jones , Chief Operating Officer of 12 Oaks Senior Living , to discuss challenges the senior living industry has experienced since COVID. They divulge into experiences, insights, and strategies which have involved adapting sales approaches and addressing evolving needs of resident and family. Learn more about 12 Oaks Senior Living Foll...

Aaron Catoe , Senior Vice President of Operations, and David Ensor , Vice President of Sales and Marketing, join Greg Puklicz , President of 12 Oaks Senior Living , to delve into their approach to sales and marketing. Aaron and David address how connection, mindset, and care impact their outcomes.   Learn more about 12 Oaks Senior Living Follow 12 Oaks Senior Living: Facebook Instagram Twitter Lin...

Ann Bargeron , Senior Housing and Real Estate Leader, joins Greg Puklicz , President of 12 Oaks Senior Living , to discuss the importance of owner-operator alignment to create thriving senior living communities, especially those in need of CapEx investments. Learn more about 12 Oaks Senior Living Follow 12 Oaks Senior Living: Facebook Instagram Twitter LinkedIn Subscribe to The Roots Podcast by 12...

Dick Blaylock , Founder and CEO of 12 Oaks Senior Living, shares with President Greg Puklicz , how he entered into the family business of senior living and how 12 Oaks’ core values shape the trajectory of their communities, team members, and the company’s future. Learn more about 12 Oaks Senior Living Follow 12 Oaks Senior Living: Facebook Instagram Twitter LinkedIn Subscribe to The Roots Podcast...

Join Melissa Labor , Chief People Officer at 12 Oaks Senior Living, and President Greg Puklitz , as they discuss how they are approaching labor, fueling their team, and creating an environment where both team members and residents alike can thrive. Learn more about 12 Oaks Senior Living Follow 12 Oaks Senior Living: Facebook Instagram Twitter LinkedIn Subscribe to The Roots Podcast by 12 Oaks Seni...

2023 has been shaped by phenomenal growth for 12 Oaks Senior Living. Listen to Greg Puklicz discuss 12 Oaks’ approach to revamping communities in the middle market with Paul Wang , Vice President of Asset Management. Learn more about 12 Oaks Senior Living Follow 12 Oaks Senior Living: Facebook Instagram Twitter LinkedIn Subscribe to The Roots Podcast by 12 Oaks Senior Living on YouTube.

Listen to Greg Puklicz , President of 12 Oaks, and Eilleen Aldridge , Vice President of Solutions, discuss how 12 Oaks’ communities have increased resident retention and referrals through the Symphony of Life program and how their “sit in a seat” model provides continuity in leadership roles. Learn more about 12 Oaks Senior Living Follow 12 Oaks Senior Living: Facebook Instagram Twitter LinkedIn S...

Kelli Sawyer , VP of Accounting, and Erika Robledo , Human Resource Manager, join host Greg Puklicz to discuss the ways in which 12 Oaks approaches their communities with support through a variety of avenues. Both Kelli and Erika dive into how they came up through the 12 Oaks ranks, and what their departments do to build valuable team culture. Learn more about 12 Oaks Senior Living Follow 12 Oaks...