The Roofing Millionaires

In this episode of The Roofing Millionaires Podcast, Muhammad Faiz sits down with Chris Zimmerman from At Your Service Roofing, Master Your Craft, and Gladstone AI to talk about what’s REALLY happening inside the roofing industry right now. From the “happy times” before COVID to shrinking margins, customer trust, AI, branding, private equity, and the future of roofing — this conversation goes far...

In this episode of The Roofing Millionaires, I sit down with Jim Johnson, 28-year roofing industry veteran, founder of Contractor Coach Pro, former director of sales at AccuLynx, and the person behind some of the most consequential ideas in roofing over the last three decades for one of the most wide-ranging and honest conversations we've had on this show. Jim breaks down what he calls the Big Squ...

What if a roofing contractor could show up at a homeowner's door with an aerial image of their damaged roof, before the homeowner even realized there was a problem? That's exactly what Stormview AI, a drone-based roofing lead generation platform built by Bobby Quinn and his co-founders, is designed to do. In this episode of The Roofing Millionaires, we sit down with Bobby Quinn - co-founder of Pay...

Roofing business owners think their people problem is a recruiting problem. Reggie Brock has spent 16 years in roofing and 25 years in insurance watching that exact belief quietly destroys companies from the inside, and he's here to challenge it directly. In this episode of The Roofing Millionaires, I sit down with Reggie Brock - founder of Cultural Disruptor and one of the most honest voices in r...

Every roofing contractor has heard it: just compete on value, not price. But when a homeowner opens the door and the first question out of their mouth is "what's your price?" - that advice collapses instantly. So what actually works in the real world? In this episode of The Roofing Millionaires, I sit down with Jared Rand - owner of Full Circle Roofing in Omaha, Nebraska, and founder of ORCA (Omah...

There's a version of success in roofing that looks great on paper and feels completely empty in real life. Corey Combes lived it. Corey is the owner of Southshore Roofing and Exteriors in Tampa, Florida, a contractor with 30 years in construction who built his company to $22 million and then watched the thing he loved about his business quietly disappear. In this episode, we don't talk about tacti...

In this episode of The Roofing Millionaires, I sit down with Rick Ringer - a 46-year roofing industry veteran, former sales team manager, supply-side expert, and author of the upcoming book Beating the Curve, for one of the most honest and experience-rich conversations we've ever had on this show. Rick breaks down the concept of the learning curve, why contractors fall off it, why success itself i...

In this episode of The Roofing Millionaires Podcast, I sat down with Joe Stephens, owner of Sure Claims, to break down what’s actually happening behind the scenes when roofers handle insurance claims, supplements, and appraisals. We talked about: - Why supplement companies are often seen as “middlemen” — and when that’s true - The 3 types of supplement companies (and why most roofers choose the wr...

In this episode of The Roofing Millionaires, I sit down with Dominick Fraser, a $30M roofing business owner who has spent over two decades in the industry to talk about something deeper than business. We talk about: - What it means to be an independent thinker in a world full of noise - Why most roofing companies fail when conditions get tough - How global uncertainty impacts the roofing industry...

Most roofing business owners spend decades building their company. But very few ever think seriously about what happens when it’s time to step away. In this episode of The Roofing Millionaires Podcast, Muhammad Faiz sits down with Graeme Millar, former Chairman of the @nfrc and former Chairman of the International Federation for the Roofing Trade, to talk about a topic the industry rarely discusse...

In this episode of The Roofing Millionaires, we sit down with Aaron Haddock - someone who operates on both sides of the industry: • Commercial sales • Roofing supply • East Texas market dynamics This isn’t a promotional conversation but a behind-the-scenes breakdown of how commercial roofing actually works. We discuss: - Why smaller contractors get overlooked by suppliers - How material allocation...

For the third time on The Roofing Millionaires, Jason A Morris returns but this time, the conversation isn’t about growth tactics or sales numbers. It’s about maturity. Six years into building Teflon Roofing, Jason reflects on the shift from “making mistakes at 100 miles per hour” to becoming more cautious, intentional, and self-aware as a leader. We discuss: • How founders become the biggest bott...

Roofing and business entrepreneurs obsess over systems, automation, and AI - but Raymond Little reveals the crucial truth: real success comes from developing people, lead by example, and living with discipline. In a world overwhelmed by noise and superficial success, he shares how genuine leadership and personal accountability can transform your business and life. In this Episode, You’ll discover...

In this episode of The Roofing Millionaires , Lisa Cimaroli from @roofriderofficial breaks down her journey from building a $30M roofing company to working at the intersection of sales mastery, AI, and roofing education, and why most contractors fail long before marketing ever becomes the problem. We dive deep into: - The foundational skills Lisa mastered that actually created scale - Why roofers...

In this episode of The Roofing Millionaires Podcast, I sit down with Isaac Smith, owner of @BrothersMetalRoofingGreenville and we talk about bringing the old craftsmanship in roofing. Instead, we talk about: - Why Craftsmanship is Lost in Roofing - Why love is the most misunderstood force in the world - How unresolved trauma shapes the way people work, argue, and divide - How media and systems pro...

Most roofers think growth comes from better numbers - more leads, more replacements, and bigger jobs. John Tucker from Friends in Roofing proves that mindset is exactly why most roofing companies never become real brands. In this episode, we break down why roofers need to stop looking at the world through spreadsheets and start understanding psychology, emotions, and human behavior if they want to...

This conversation isn’t about roofing. It’s about why craftsmanship is dying, why most founders fail to attract the right people, and why speed has quietly destroyed quality across the trades. John Chan returns for a deeper, more uncomfortable conversation — one that goes beyond construction and into the foundations that shape societies, businesses, and the people inside them. We break down: - Why...

Most roofing contractors have heard of FORTIFIED but very few actually understand what it is, how it works, or whether it’s worth it. In this episode of The Roofing Millionaires, I sit down with Fred Malik, Director of the FORTIFIED Program, to break down the entire system, without marketing fluff. We cover: - Why FORTIFIED was created in the first place - What FORTIFIED actually is (and what it’s...

Most roofers destroy their health without realizing it and then wonder why they’re burned out, overweight, stressed, and mentally checked out. This episode with Renny Desangles, owner of Reign Exteriors (Nebraska), is the first real conversation in roofing that breaks down physical, mental, and spiritual health as one system not motivation fluff. We talked about: - Why energy drinks and sugary dri...

Most roofing businesses don’t fail because they’re bad at roofing. They fail because they try to serve everyone. In this episode, I sat down with Chelsea Smith Fauver from TLC Roofing (Texas) to break down why niching down is no longer optional if you want to build a profitable, sustainable roofing company. We talk about: - Why “every job is your job” is the fastest way to lose money - How your id...

This is the most in-depth roofing content creation masterclass ever recorded. In this two-part episode of The Roofing Millionaires Podcast, I sat down with Andrew Itnyre from Masters Roofing in Memphis, Tennnessee - one of the most influential roofing creators online with millions of views, brand collaborations, and a powerful educational presence for both homeowners and roofing company owners. We...

This is the most in-depth roofing content creation masterclass ever recorded. In this two-part episode of The Roofing Millionaires Podcast, I sat down with Andrew Itnyre from Masters Roofing in Memphis, Tennnessee - one of the most influential roofing creators online with millions of views, brand collaborations, and a powerful educational presence for both homeowners and roofing company owners. We...

In this episode, Muhammad Faiz sits down with Adrian Oliver from @homegrownroof in Colorado for a deep dive into the world of specialty roofing - metal, cedar, slate, and synthetic systems. Adrian shares what it really takes to run premium roofing projects from building the right crew and forming supplier relationships to understanding materials, logistics, and mindset. You’ll learn: -The skill, s...

Are you only hiring "charismatic" salespeople? In this deep-dive interview, Stevan Adjemian of Red Rock Roofing reveals why that strategy fails and why having "5 all-stars" (like 5 LeBron Jameses) will destroy your team. This episode is a masterclass in true leadership. Steve breaks down the critical difference between a "roofing company" and a "roofing organization." He shares his secrets on how...

Season 1 of The Roofing Millionaires Podcast was about stories — real people, real challenges, and the deeper meaning behind building a roofing business that lasts. Season 2 is about implementation. Each episode goes deeper into one specific topic — sales, leadership, content creation, psychology, materials, and more — to give roofers the clarity and knowledge they can use right now. We’re not her...