The Roofing Company Marketing Podcast

Roofing companies frequently deal with high-value leads that require fast response times and organized follow-up. In this episode, we discuss how AI-powered scheduling, live chat, and automated answering services are helping roofing contractors manage inquiries more efficiently. Prospects can ask questions through chat, receive instant responses, and book roof inspections directly through calendar...

Roofing marketing in 2026 requires more precision than ever. In this episode, we explore how roofing contractors are combining local SEO, paid search, and Local Service Ads to stay competitive in crowded markets. We also discuss how AI automation is improving lead handling and follow-up without replacing human sales processes. From managing high-ticket leads to building authority through reviews a...

Roofing companies can now book more estimates without lifting a finger. Learn how AI automation can handle follow-ups, texts, scheduling, and help your sales team close more jobs without dropping the ball.

Tired of buying junk leads from lead vendors? This episode shows roofers how to run their own lead campaigns using Meta Ads and lead forms. We’ll show you how to fix your follow-up and turn clicks into booked inspections.

Most roofing companies rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern marketing looks like for roofing businesses: clear messaging, a strong web presence, paid ads that work, and lead follow-up systems. If you want more qualified leads and fewer wasted marketing dollars, this episode shows you where to start.

Scaling a roofing business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every roofing company needs: tracking leads, sending estimates, managing jobs, collecting payments, and asking for reviews. You’ll learn how to build scalable workflows that don’t fall apart when things get busy. If your business feels like chaos every time the phone rings, this ep...

Let’s talk leadership. In this episode, we shift the spotlight from the team to the business owner. Because sometimes the biggest bottleneck in a roofing business... is the person running it. You’ll hear what successful owners do differently — and why micromanaging, perfectionism, and burnout are often signs that your leadership style needs to evolve. If you’re working harder than ever but not see...

Most roofing businesses hit a ceiling — not because of a lack of opportunity, but because they don’t have the right people around them. In this episode, we explore how the right team fuels serious growth in the roofing space. From the person answering the phones to the technicians and crews who do the work, we’ll show you how to hire the roles that matter — and avoid the ones that slow you down. I...

In this bonus episode of The Roofing Contractor Marketing Podcast, we highlight the shared traits of roofing companies that consistently grow. From financial discipline to smart delegation, these companies understand what it takes to win. Tune in to find out if your roofing business is truly built for the next level.

In this episode of The Roofing Contractor Marketing Podcast, we cover how roofers can use online booking tools to capture more leads and close more jobs. From syncing with your calendar to sending booking links by text, we break down how to automate the scheduling process and keep your team working — not waiting.

In this episode of The Roofing Contractor Marketing Podcast, we share how roofing companies can create video ads that stand out, build trust, and generate leads. From storm-season offers to roof replacement promos, video can position your company as the go-to expert. Learn how to do it right—on Meta and YouTube.

In this bonus episode of The Roofing Contractor Marketing Podcast, we discuss how roofing businesses can keep winning in uncertain times. Learn how to highlight essential services, manage your marketing budget wisely, and build lasting demand. Whether the economy’s up or down, this episode will help you grow with confidence.

In this episode of The Roofing Contractor Marketing Podcast, we explore how to rank in Google’s Local 3-Pack and grow your roofing business. Learn the importance of reviews, citations, and backlinks in boosting local SEO rankings. We’ll also cover how to optimize your Google Business Profile for success. Don’t miss this episode to improve your local visibility and attract more roofing customers.

In this episode of The Roofing Contractor Marketing Podcast, we explore how Google’s Local Service Ads can help roofing businesses generate more leads and calls. Learn how to set up your account, optimize your profile, and manage leads effectively. We’ll discuss budgeting strategies, the role of reviews, and how to track ROI for better results. Don’t miss these valuable tips to grow your roofing b...

Join us in The Roofing Contractor Marketing Podcast, Episode 16, as we explore how email marketing can re-engage past customers, nurture prospects, and onboard new clients. Learn how to implement automated email sequences, send timely campaigns, and use CRMs effectively. We’ll also discuss how email marketing fits into the A-Z buying spectrum to keep your roofing business top of mind for customers...

In this bonus episode of The Roofing Contractor Marketing Podcast, we review the biggest marketing lessons from 2024 and provide strategies to prepare your roofing business for 2025. Learn how to overcome fierce local search competition, manage rising ad costs, and use referrals to drive growth. We’ll also explore the importance of measurable marketing and optimizing your campaigns for maximum ROI...

Join us in this bonus episode of "The Roofing Contractor Marketing Podcast" as we explore the comprehensive marketing strategy that can drive 300% growth for roofing businesses. From initial planning and defining unique selling points to advanced marketing automation and SEO, we cover all the critical elements. Discover how to enhance your website, create a compelling print marketing pac...

Join us in "The Roofing Contractor Marketing Podcast," Episode 13, to explore how AI can elevate your roofing business marketing. Understand the basics of AI and machine learning, and discover how they can save you time and money. We’ll discuss AI tools like chatbots for customer service, and AI-driven content creation for personalized marketing. Learn about optimizing SEO and social media campaig...

In Episode 12 of "The Roofing Company Marketing Podcast," join Matt Law as he guides roofing business owners through the process of setting up a simple yet effective follow-up system for roofing customers and prospects. Discover how automation and strategic communication can help you nurture roofing customer relationships, retain customers, and attract new prospects. Matt Law emphasizes...

In Episode 11 of "The Roofing Company Marketing Podcast," Matt Law explores the game-changing impact of a custom CRM (Customer Relationship Management) system for roofing companies. Join Matt as he delves into the reasons why a tailored CRM can significantly boost your total revenues and transform your roofing business operations. Matt Law highlights the key elements of custom CRMs. Disc...

Join Matt Law in Episode 10 of "The Roofing Company Marketing Podcast," as he explores the power of coupons and free offers in generating more leads for your roofing company. Discover how to effectively use these incentives to attract new roofing customers and increase your lead conversion rates. Matt Law delves into the key elements of leveraging coupons and free offers. Learn what cons...

In Episode 9 of "The Roofing Company Marketing Podcast," Matt Law delves into the strategies and tactics to generate a steady stream of referrals and boost reviews for your roofing company. Join Matt as he reveals the power of thank you packages, yard signs, and effective customer appreciation methods. Matt Law highlights the key elements of generating referrals and boosting reviews. Dis...

In Episode 8 of "The Roofing Company Marketing Podcast," Matt Law dives into the realm of Google Ad dominance for your roofing company. Join Matt as he reveals strategies and tactics to win the battle with Google, optimize your ad campaigns, and achieve more with less spending. Matt Law emphasizes the key elements of Google Ad success. Learn how to create compelling landing pages that al...

In Episode 7 of "The Roofing Company Marketing Podcast," join Matt Law as he unravels the power of using social media to create viral referrals for your roofing company. Discover the strategies and tactics to leverage social media platforms and turn your roofing customers into brand advocates who generate a steady stream of referrals. Matt Law delves into the key elements of generating v...

Join Matt Law in Episode 6 of "The Roofing Company Marketing Podcast" as he explores the strategies and tactics needed for roofing companies to achieve big wins in SEO (Search Engine Optimization). This episode serves as a comprehensive guide to help roofing business owners unlock the power of SEO and establish a strong online presence. Matt Law dives into the key elements of SEO success...