The Roofer Show

Today, host Dave Sullivan speaks with Emily May, the owner of M&M Roofing in Texas. Emily opens up about her inspiring journey, how she went from working as an ICU nurse to becoming a roofing entrepreneur. She discusses what it was like to acquire and grow an existing company, the hurdles she faced in breaking into the industry, and why educating customers is so important to her. Emily also sh...

Summary / Intro For many roofing contractors, labor compliance is one of the most stressful — and misunderstood — parts of the business. In this episode, I’m joined by labor and employment attorney  Philip Siegel  to talk about what really happens when ICE shows up at a roofing job site, what your rights are as a business owner, and how to protect yourself before a problem ever arises. T...

Summary / Intro Getting paid shouldn’t be the hardest part of running a roofing business — but for many contractors, it is. In this episode, I sit down with construction attorney  Alex Barthet  to break down the legal and contractual mistakes that cause roofers to wait too long (or never get paid at all). We cover lien rights, contracts, payment timelines, and the systems contractors nee...

Summary / Intro SEO is changing fast — and roofing contractors who don’t adapt are going to get left behind. In this episode, I sit down with  Aaron Hockel , SEO expert and founder of Roofing SEO Webmasters, to talk about how search is evolving from traditional Google results to AI-driven platforms like ChatGPT. We break down what actually matters for roofers in 2025 and beyond, what hasn’t c...

Summary / Intro Most roofing contractors think they’re making money — until they look at the numbers. In this episode, I sit down with  Michael Stone , one of the most respected voices in construction financial education, to break down one of the most misunderstood topics in roofing:  markup vs. margin . We explain why confusing the two destroys profit, how contractors accidentally under...

In this episode of "The Roofer Show," host Dave Sullivan interviews Jon Starry, owner of Steadfast Roofing in Tampa Bay, FL. Jon shares his journey from IT to roofing, highlighting the company’s rapid growth, the importance of in-house crews for consistent quality, and leveraging technology like CRM systems and virtual assistants. He discusses effective lead generation, job costing, and building a...

Summary / Intro Most roofing companies look the same — and that’s a problem. In this episode, we talk about why being “just another roofer” is killing your close rate and driving your marketing costs up. Homeowners don’t remember average, and they definitely don’t trust it. We break down what branding really means for roofing contractors, why brand isn’t a logo or a truck wrap, and how the right b...

Summary / Intro The first question every homeowner asks is simple:  “How much is this going to cost?” In this episode, we talk about why roofing sales are changing fast — and why contractors who hide pricing or avoid the conversation are losing trust before they ever step foot on the property. I’m joined by Mike Goldenstein from Roof Quote Pro to discuss how transparent pricing tools are resh...

Summary / Intro Most roofing businesses don’t fail because of a lack of work — they fail because of chaos. In this episode, I sit down with John DeLaurier to talk about what it really takes to move from reacting all day to running a business with control, clarity, and confidence. We break down the systems every growing roofing company needs to handle more work  without  more stress. Show...

Summary / Intro If you’re not offering financing in your roofing business, you’re losing jobs — even when homeowners like you. In this episode, I’m joined by  Chris Scoville from Improvify  to break down why financing is no longer optional for roofing contractors and how the best companies are using it as a sales system, not a last-minute add-on. We talk about when to introduce financing...

Summary / Intro Most roofing contractors say the same thing: “I just can’t find good people.” But the real problem usually isn’t the labor market — it’s  how you’re hiring . In this episode, I’m joined by  Paul Sandeman from Contractor Staffing Source  to break down what it actually takes to attract, hire, and retain  A-players  in a roofing business. We talk about why mos...

Summary / Intro Most roofing contractors work hard for years assuming they’ll eventually sell their business or pass it on. The reality? Most businesses don’t sell — they simply shut down. In this episode, I sit down with construction attorney Scott Calhoun to break down the  four biggest business killers  that quietly destroy roofing companies:  divorce, disability, dissolution, an...

Summary / Intro Most roofing businesses don’t fail because of a lack of work — they fail because the fundamentals aren’t in place. In this episode, I break down the core business essentials every roofing contractor needs to focus on to build a more profitable, stable, and sustainable company in 2025 and beyond. This isn’t about chasing the latest tactic or tool. It’s about strengthening the founda...

Have you considered what a virtual assistant can do for your roofing business? If you aren’t sure how the process works or what the specific benefits are, today’s show lays it all out for you. Dave and John are joined by Adam Patterson of SMA Support , which provides an amazing service that is crucial to the success of many contractors. They hire, train, and provide VAs to help improve your busine...

Tune in today as Dave Sullivan dives into the different ways two roofing contractors, each pulling in about $2 million a year, run their businesses. Through some insightful discovery calls, Dave shares their unique stories, goals, and how they've set up their businesses. He really drives home the point about how important it is to have personalized coaching and a solid business plan. Dave also dis...

Today, Dave dives into why having a solid business plan is crucial for roofing contractors. He chats about how important it is to know where your business is headed and the reasons behind your goals. He also talks about the key role financial statements and cash flow management play in running a successful business. If you’re wanting to write a strong business plan, Dave will give you what you nee...

Today, Dave Sullivan chats with Nick Peret, the founder of Better Boss, about the hurdles roofing contractors encounter with technology and CRM systems. Dave highlights how crucial it is to implement these systems properly and ensure the team adopts them to steer clear of inefficiencies. Nick brings up the idea of a fractional CTO, which offers top-notch tech expertise without the expense of a ful...

In this episode of The Roofer Show , Dave Sullivan sits down with Brian Huff, the guy behind Modern Roofing Group in Denver and Littleton, CO. Brian dives into his story of how he got into the roofing world and even started his own business right in the middle of the COVID-19 pandemic! He discusses how crucial it is to build a solid reputation and tackle financial hurdles and how mastermind groups...

Summary / Intro If you’re a roofing contractor relying on Google to drive leads, your Google Business Profile may be your most important marketing asset — and most roofers aren’t using it correctly. In this episode, I’m joined by Tim Brown from Hook Agency to break down the most effective Google Business Profile strategies roofing contractors can use to get more visibility, more calls, and better-...

Today, Dave Sullivan and Philip Siegel dive into the tricky topic of finding skilled workers in the roofing world. Philip is a labor attorney who's been in the construction law game for 27 years and he shares valuable insights on the legal hurdles roofing contractors face, especially when it comes to immigration laws and those pesky I-9 audits. He points out that I-9 audits are on the rise with th...

Summary / Intro Most roofing contractors work hard every day — but very few actually know if they’re winning. In this episode, I sit down with Diane Gilson to talk about one of the most overlooked parts of running a profitable roofing business:  keeping score . We break down why so many contractors feel busy but still stressed, confused, or broke — and how the lack of clear financial scorekee...

In this episode of "The Roofer Show," host Dave Sullivan discusses addiction in the roofing industry with Kim and Paul Reed, co-founders of Roofers in Recovery. Dave shares his background in roofing and podcasting, while Kim explains their organization's mission to support individuals struggling with addiction through comprehensive recovery services. Paul recounts his personal journey of addiction...

Summary / Intro If homeowners can’t find you on Google, you don’t exist. In this episode, I sit down with local SEO expert Dima Sobovoy to break down how roofing contractors can win more jobs by showing up where it matters most —  Google Maps and local search . We talk about why many roofing websites and SEO campaigns fail, what Google actually looks for when ranking local contractors, and ho...

Summary / Intro One of the biggest decisions roofing contractors wrestle with is whether to focus on  residential, commercial — or try to do both . In this episode, I break down the real differences between residential and commercial roofing, the hidden challenges of each, and why trying to do everything often leads to confusion, thin margins, and burnout. This isn’t about which is “better.”...

Summary / Intro Most roofing contractors work for decades and never stop to ask a critical question: What is my business actually worth? In this episode, I sit down with Greg DeSimone to break down what truly creates value in a roofing business — and why so many contractors end up walking away with far less than they expected when it’s time to exit. This conversation isn’t just about selling your...