The Roofer Show

As we head into 2026, many roofing contractors are rethinking how they build their business—focusing less on chaos and top-line growth, and more on profitability, structure, and long-term value. In this episode, Dave Sullivan sits down with Tim Brown of Hook Agency , who’s doing something unexpected: launching his own roofing company, Owl Roofing . Dave walks Tim through the One-Page Business Plan...

As we head into 2026, homeowners are still turning to Google when they need a roofer, and local visibility continues to drive high-quality leads. Many contractors spend money on marketing without understanding how local SEO and Google Maps actually work. In this episode, Dave breaks down the fundamentals of local search, what really drives inbound leads, and how to improve visibility without relyi...

As contractors move through 2025 and begin planning for 2026, many are rethinking the type of work they want to focus on. Residential, commercial, storm work, or a mix of everything — each path comes with tradeoffs that aren’t always obvious. In this episode, Dave walks through the real pros and cons of residential and commercial roofing and explains how to make strategic decisions that reduce cha...

As we close out the year and plan for 2025, many roofing contractors are thinking about profitability, freedom, and the long-term value of the business they’re building. Too often, owners stay busy without understanding what actually makes a roofing company valuable. In this episode, Dave breaks down what creates real business value, why systems and profit matter more than revenue alone, and how t...

Summary / Intro Most roofing contractors don’t have a marketing problem — they have a  clarity problem . In this episode, I break down the biggest red flags I see when contractors say,  “My marketing isn’t working.”  We talk about why spending more money won’t fix a broken system, how to spot underperforming vendors, and which KPIs actually matter if you want profitable growth. If y...

Summary / Intro For a long time, I thought bigger was always better. More revenue. More locations. More chaos. In this episode, I explain why I intentionally walked away from a $100M roofing goal — and why building a focused, profitable $10M lifestyle business turned out to be the smarter move. This isn’t an anti-growth conversation. It’s about  intentional growth , profit, freedom, and build...

Summary / Intro Scaling a roofing business isn’t about working harder — it’s about building the right foundation. In this episode, I sit down with a roofing contractor who successfully scaled his business in just three years by focusing on  technology, company culture, and systems , instead of chasing chaos or volume. We talk about what actually drives sustainable growth, how to avoid common...

Summary / Intro Big results don’t come from secret tactics — they come from doing the fundamentals better than everyone else. In this episode, I sit down with Matt Tyner to break down how a $200 million roofing company consistently generates leads — and more importantly, how those same principles apply to contractors at any size. This conversation isn’t about hacks or hype. It’s about systems, bra...

Summary / Intro Most roofing contractors are busy — but they’re not clear. They’re reacting instead of planning. In this episode, I break down the  One-Page Roofing Business Plan , a simple system designed to help contractors stop guessing and start making intentional decisions as they head into 2026. This isn’t about long, complicated business plans. It’s about clarity, focus, and creating a...

Summary / Intro Most roofing contractors blame their CRM when things feel messy. But the problem usually isn’t the software — it’s how the business is running. In this episode, I break down why CRMs fail in roofing businesses and what actually needs to be fixed for them to work properly. We talk about systems, data discipline, follow-up, and why technology only works when leadership and processes...

Summary / Intro Most roofing contractors don’t have a sales problem — they have a  sales system problem . In this episode, I sit down with  Ryan Groth  to break down what it actually takes to build a roofing sales organization that converts consistently, not just when the owner is involved. We talk about structure, accountability, training, and why most sales teams fail before they...

Summary / Intro Most roofing contractors outsource their marketing — and still don’t know what’s working. In this episode, I sit down with  Joseph Hughes  to break down how roofing companies can build an  in-house marketing machine  that creates consistent leads, brand awareness, and long-term growth. We talk about control, clarity, systems, and why understanding your own marke...

Summary / Intro Many roofing contractors think growth means spending more on marketing. In reality, most businesses don’t have a lead problem — they have a  foundation problem . In this episode, I break down how roofing contractors can do more with what they already have by strengthening their systems, tightening operations, and lowering customer acquisition costs without burning cash or chas...

Today, host Dave Sullivan reminds us that it’s the fourth quarter, and while most contractors are ready to coast into the holidays, the smart ones are stepping on the gas. Today, we’re talking about how to tighten up your numbers, clean up your operations, and build a simple one-page business plan that sets you up for your best year yet. I’ll walk you through the process of running a winning roofi...

Summary / Intro Most roofing sales problems don’t come from bad reps — they come from bad systems. In this episode, I sit down with Adam Bensman to break down what it really takes to build a high-performing roofing sales team. We cover hiring the right people, structuring pay plans that actually drive behavior, and training sales reps so they perform consistently instead of relying on talent or lu...

Today, host Dave Sullivan sits down with Remko Bloemhard, the founder of SuppTrax, a company that’s changing the game for roofing contractors when it comes to insurance claim supplementing. Remko breaks down what supplementing really means (think: going back to the insurance company for those extra costs that often get missed in the initial estimate) and why it’s such a crucial step for contractor...

Ready to unlock the secrets behind building a multi-million-dollar roofing business? In this episode of The Roofer Show, host Dave Sullivan sits down with entrepreneur Teddy Slack, who’s got a wealth of experience in home services and environmental businesses. Teddy gets real about what it takes to grow and sell a thriving company, from mastering your finances to pinpointing the most profitable se...

Today’s show answers the #1 question in Facebook roofing groups. Everyone has an opinion about CRMs, but who can you trust? Join Dave Sullivan, John DeLaurier, and their guest, Scott Tebay, as they tackle the big question: “What’s the best CRM for roofers?” Scott Tebay is the owner/operator of Rainstoppers Roofing , and he’s been in the construction industry for almost 20 years. Scott is committed...

Summary / Intro Most roofing contractors don’t actually own a business — they own a job with a lot of stress. In this episode, I break down the  12 essential fundamentals every roofing contractor must have  to build a profitable business that runs without constant owner involvement. These aren’t hacks or shortcuts. They’re the proven building blocks that create clarity, stability, and lo...

Summary / Intro Most roofing contractors think they know their customer acquisition cost. They don’t. In this episode, I break down why  CAC is almost always higher than contractors realize , what most people leave out when calculating it, and how misunderstanding this number quietly destroys profitability. If you’re spending money on marketing, salespeople, or agencies — and not truly tracki...

Ready to stay ahead in the ever-evolving roofing industry? Today, host Dave Sullivan speaks with Jon Gardner from Owens Corning for an eye-opening conversation you won’t want to miss! Discover how the pandemic turbocharged technology adoption and transformed what homeowners expect from contractors. Jon shares how Owens Corning is leading the way with investments in contractor education, cutting-ed...

Summary / Intro Most roofing contractors don’t have a business plan — they have ideas, goals, and good intentions. That was me too… until everything changed. In this episode, I share how working with my coach, Rick Dutmer, and implementing a  simple, disciplined business plan took my roofing company from chaos and stress to clarity, profitability, and ultimately a successful exit. If you’ve e...

Summary / Intro One of the biggest mistakes roofing contractors make happens early —  their first hire . In this episode, I break down who you  should  hire first in your roofing business, who you should absolutely avoid hiring too early, and why getting this decision wrong creates years of stress, wasted money, and stalled growth. If your business still depends heavily on you for s...

In this episode of The Roofer Show , Dave Sullivan sits down with Brian Huff, the guy behind Modern Roofing Group in Denver and Littleton, CO. Brian dives into his story of how he got into the roofing world and even started his own business right in the middle of the COVID-19 pandemic! He discusses how crucial it is to build a solid reputation and tackle financial hurdles, and how mastermind group...

Summary / Intro Most roofing contractors work hard, stay busy, and still feel like they’re stuck. The problem usually isn’t effort — it’s clarity. In this episode, I walk you through the  Roofing Business Success Audit , a simple framework designed to help contractors identify what’s actually holding their business back. We cover the key areas that most roofing companies struggle with, includ...