The Roofer Show

There are 2 ways to make more profit on your roofing jobs. First, sell your jobs for more money. The second is to reduce your costs to do the job. Simple isn't it? But if you're like most contractors you already have a full book of business. And you're not getting any more money for that work. Today's podcast is all about production and reviews some new ways to reduce your costs and make more mone...

Sell Me This Pen   If you saw the movie The Wolf of Wall Street you’ll remember the final scene where Leo, just out of jail and banned from selling stocks, is teaching a group of eager salesmen looking for the “silver bullet” of selling.   Leo asks a nervous victim in the front row that classic sales manager question, “Sell Me This Pen”. The movie ends before we get the answer.   Today, I show you...

Are you looking to grow your construction business, but hate bookkeeping and accounting?  Are you skeptical about hiring any accountant for fear of embezzlement or being ripped off?  If so, tune into today’s podcast to get quick and easy tips on how to turn a people-dependent money pit, into a process-dependent cash cow with today’s guest, Randal DeHart. Show Highlights: •The difference between co...

If you are going to grow a profitable contracting business you’re going to need to know some basic sales numbers.    I’m not talking about advanced math or accounting.   We’re are going to build on what we learned from last week’s Quick Tip. So if you didn’t listen to lasts week’s tip about what you can learn from watching Shark Tank you’ll want to go check that out.   In today’s Quick Tip I’ll sh...

Business is booming and you have a lot of cash flowing out the door. Without a strong collections process, you can run into a real cashflow squeeze. Just one hiccup on a large project can put your entire business at risk. Today I interview construction attorney Alex Barthet from The Lien Zone Podcast to learn everything you need to know to get paid on your jobs. We cover the good, bad, and the ugl...

I like to watch the show Shark Tank. Usually I’ll binge 4 or 5 episodes at a time every so often. You can learn a lot about business from the Sharks. And yes, even the roofing business. Yeah, it’s entertainment. But they’ve been there and done it!   Here is what you can learn from the Sharks:     They start off by just asking for the short story about the business. The elevator pitch. They don’t r...

The easiest way to generate more revenue is to increase your close rate. In Part 2, today’s interview with contractor business coach Kyle Hunt we discuss tips in each area of your sales process: The Initial Phone Call: What you must do to make a great first impression, 5 Powerful Words When Talking With A Roofing Prospect, The In-Person Meeting: How to prepare, what to bring, and the approach you...

Too many contractors I work with tell me “Are you crazy? I can’t take a 2 week vacation. My business can’t run without me.” They’re chained to their business!   That’s because they haven’t set up the simple  processes and put the right people in place to grow a business that doesn’t rely on 1 or 2 key people. If that’s you, you're never going to grow your business and have a responsible, accountab...

The easiest way to generate more revenue is to increase your close rate. In today’s interview with contractor business coach Kyle Hunt we discuss tips in each area of your sales process: The Initial Phone Call: What you must do to make a great first impression, 5 Powerful Words When Talking With A Roofing Prospect, The In-Person Meeting: How to prepare, what to bring, and the approach you should t...

As contractors, we’re always on the go, sometimes hitting four or five locations per day — which makes communication even more crucial. Luke Hanson’s roofing company found that taking photos helped them when writing bids, coordinating with their crews, and handling customer disputes, but getting them organized created a huge headache. He created CompanyCam to solve that problem. What you’ll hear i...

Why is it that the last 20% of a roofing job takes 80% of the time? Sometimes you just can’t get it closed out. The punch list that gets longer with every inspection. Materials are on back order. A sick employee slows things down. Whatever it is, it means you’re not getting your final payment and your customer is getting impatient. Today I talk about the 13 step process we used at my company to ge...

With the lack of qualified labor in the construction industry employee poaching has become commonplace. Your team is being contacted by your competitors every day with offers of more money and higher benefits. In today’s interview with labor attorney Philip Seigel you’ll learn what you can do to prevent it. Show Highlights:  What Philip does in his practice and the benefits of the retainer program...

If you want a consistent flow of qualified leads you need to listen to my interview with Marc Levesque and learn how a professional PPC campaign can get your company’s name in front of new prospects ready to buy your services. Once you have their attention Marc gives you the secrets to converting those clicks into qualified leads using the right landing pages. What you’ll hear in this episode: Dav...

Most contractors are leaving money on the table because they are not using their true labor burden before mark up. They mistakenly think they are making money on their jobs but have nothing left over at the end of the month. In today’s interview with financial expert Diane Gilson, we’ll use her free tool to determine all the hidden costs that you need to include in your true labor cost to make you...

With the year half over it’s time for a mid-year checkup of your business. It’s halftime. Get your team together and review what went right and what went wrong. It’s a time to take a step back, look at the score, and be sure you are on track for a strong finish. In today’s podcast, I make it easy with an 8 step process to evaluate your business performance and give you a free download from my webs...

There are so many mistakes to be made in the area of markup and profit, and there are plenty of contractors out there making those mistakes--and those are the ones who can’t keep their businesses afloat. If your business isn’t as profitable as it needs to be, then you need to hear what Michael Stone has to say. He’s been with us in Episode 14 and Episode 66, and now he’s here to talk about the spe...

When it comes to increasing your roofing sales, a professional proposal will separate you from the pack. Today I talk with Ryan Shantz from SumoQuote about their new software program that has everything you need to quickly put together a clear scope of work that will dazzle your prospect, build trust, and tee up that next sale. What you’ll hear in this episode: How Ryan learned to sell, got his MB...

On today’s show, you will learn how to set up a dashboard that will help you grow your business by putting the management information you need at your fingertips. The potential problem with all that data is information overload, which can be overwhelming---but it doesn’t have to be! Lynn Foster is here from Acculynx to explain how he can help you set up and customize the vital reports to keep all...

Controlling your labor costs should be one of the top goals of running a profitable business. For most of us, Labor is our #1 job cost and the one variable that can take a profitable job and turn it into a loser. In today’s interview with Dean Logan, you will learn how, by using electronic timekeeping, you can be sure that you're paying for the “true" time worked on the job. Dean formerly ran his...

I recently heard about a new product in the roofing business at the NRCA Roofing Expo in Nashville. In today’s show, Richard Nelson of Roofr is here to explain how his company makes it easier for customers to receive a free online quote in seconds, and be matched with a reputable roofing contractor in their area. Join us to learn about this innovative tool and see how it can work wonders for YOU!...

So many business owners just aren’t making the profits they should! The failure rate is shocking, but what’s even worse are the people who are working their lives away and earning so much less than what they should. On today’s episode, you’ll learn which jobs are making money, which jobs are losing money, and what to do about it. What you’ll hear in this episode: How we can make more money: either...

If you want to sell more jobs, for more profit, in less time, you’ll want to listen to Part 4 of our series: “Have Your Best Year Ever.” Learn how to set up a sales process that can be followed with every lead to increase your close rates with the type of customers you want for your business. What you’ll hear in this episode: A recap of our first three parts of “Have Your Best Year Ever:” Part 1:...

If you want a consistent flow of qualified leads, you need to listen to my interview with Marc Levesque in Part 3 of our series, “Have Your Best Year Ever.” In our, you will conversation, learn how a professional PPC campaign can get your company’s name in front of new prospects who are ready to buy your services. Once you have their attention, Marc gives you the secrets to converting those clicks...

We know we need all elements of a good website to convert leads into sales, but how can installing a CRM system help? Can it really be a key part in turning website visitors into satisfied customers? Adam Sand is a marketing expert who is here to help. He’s been on the podcast before, in Episodes 27 and 44, but he’s here today to help us focus on the basics of CRM systems. What you’ll hear in this...

In today’s show, we visit again with previous guest Darren Slaughter of Livermint Media. Darren was featured way back in Episode 4, but in today’s conversation, we talk about everything that’s new in contractor websites, and the most important aspect of any contracting business----how to convert website visitors into leads. What you’ll hear in this episode: How Darren is making website design more...