The Rockstar CMO F'in' Marketing Podcast

We are in marketing planning season and this week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget. For the first time in 88 episodes, the perils of delivering fresh guests on a weekly show have caught up with us, we've been struck by the global just-in-time supply chain issues and the delivery of the g...

This week Jeff Clark is away so Ian Truscott plays a solo about true fans, community and maybe it's the quiet ones we need to watch and become comfortable with having an audience that might not be known to us. Ian catches up with Eric Fulwiler, former CMO and CCO at 11:FS, who we were introduced to on episode 30, who has just founded a new marketing innovation consultancy Rival. They chat about th...

This week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss managing change, especially when implementing new technology. Our guest this week is Anne-Marie Twigge, the MD of The Next Women,  a global movement of ambitious women and progress-driven companies. Anne-Marie has had a fascinating career, she has a BA in Business Administ...

This week Ian Truscott dips into the Rockstar CMO archives and shares some backstage advice from eight Rockstar CMO’s about starting a new CMO role. And, the underlying message is; it’s about people.  Our guest this week is Christopher P. Willis, Acrolinx’s Chief Marketing Officer. Chris has over 20 years of experience growing companies in the technology sector and held leadership roles in marketi...

This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester continues to share his advice on procuring marketing technology, this week he focuses on gathering requirements and three ways to approach this process.  Our guest this week is Ilaria Severi who is the Head of Marketing and Communications at Creative Clicks, a performance marketing agency in Amster...

This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester shares his insight on making the business case for that shiny bit of marketing technology that you crave.  Ian Truscott welcomes back Dennis Shiao, to get his perspective on last week’s Content Marketing World event in Cleveland, Ohio, and the session he hosted discussing email marketing and he sha...

After suggesting in last week’s show that we might take a week off, but we’ve changed our minds! In this slightly shorter episode Ian Truscott catches up with Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester to discuss Corporate Social Responsibility and how to avoid appearing to be greenwashing and trying to look cool with the millennials - spoiler alert...

This week Ian Truscott is joined by Jeff Clark, Rockstar CMO Advisor and former Sirius Decisions/Forrester Research Director who is inspired by last weeks discussion with Christina Del Villar and they chat about the evergreen topic on this show - marketing technology and he chooses a classic track to accompany as we wonder how did we get here?    David Rodnitzky, CEO and founder of 3Q Digital retu...

This week Jeff Clark, Rockstar CMO Advisor, and former SiriusDecisions/Forrester research director crosses the streams of his two passions marketing and looking after our planet as we discuss the role we can play as marketers in contributing to sustainability.   We complete our mini-series with Christina Del Villar talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence...

This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester research director is inspired by a post by one of his former colleagues, Marcia Trask who writes on the Forrester blog  “To Build A Better Marketing Plan, Revisit Your Approach To Planning” and we discuss it and how to align this with being Agile. We continue our mini-series with Christina Del Villar talking about h...

This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester Research Director discusses marketing waste, the 8 things we can learn from lean manufacturing, and matches it with a classic 70’s tune about a place we could certainly waste some time in. We continue our mini-series with Christina Del Villar talking about her book Sway: Implement the GRIT Marketing Method to Gain I...

This week Jeff Clark, Rockstar CMO Advisor is back and we continue to discuss marketing planning, focusing on the importance of understanding customer needs and balancing planning with execution, especially for new marketing leaders. We kick off a mini-series with Christina Del Villar who appeared on episode 64 of the show, talking about her book Sway: Implement the GRIT Marketing Method to Gain I...

As Jeff is away, Ian shares a thought about planning and why marketing firefighters get the girls (or boys). This week our guest is Maureen Blandford who has been obsessed with making B2B a rational place for more decades than she’d like to admit. A B2B agency owner in the US prior to moving client-side (and Europe) to lead marketing for tech companies on both sides of the Atlantic, Maureen is a t...

This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester is back and we dive into what you need to start your marketing plan. David Rodnitzky, the founder of 3Q Digital is our guest and discusses his book Unfair Marketing and we dive into the five areas marketers can find an unfair advantage; data, knowledge, access, brand, and money. David also talks ab...

In my thought for the week, I ask who is driving your marketing bus? Is it a robot, your competitor, the marketing accountant, HIPPO, LOUDEST PERSON IN THE BUSINESS, a hamster, a people-pleaser, a squirrel, a strip club baller, the feature creature, the cookie-cutter, a shamen, the outsourcer or the customer? Or maybe none of them? My guest this week is Steve Wiideman, of Wiideman Consulting Group...

This week, like an '80s Frankie Goes to Hollywood remix, we go long, as we have three great conversations to share this week. We take a deep dive into campaign planning and how to drive this across global marketing teams with Jeff Clark, former Research Director at SiriusDecisions/Forrester, and Rockstar CMO Advisor. Our guest interview is with Kirsten Allegri Williams, the Chief Marketing Officer...

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns in a new series that discusses marketing planning. In this episode, he shares his 7 step plan. We discuss marketing data and web metrics with Michael Loban, the Chief Growth Officer at InfoTrust, a global analytics consulting and data governance company.  He is also the co-author of Crawl,...

This week we welcome back a friend of the show and a wonderful supporter of what we do at Rockstar CMO; Dennis Shiao. Dennis runs an independent B2B marketing consultancy Retention Attention, and is a content marketing, product messaging, and social media marketing expert. He is well known in the industry as a regular columnist for CMSWire and Content Marketing Institute, he runs the Bay Area Cont...

This week Keith Smith is in the hot seat as we discuss virtual selling in One to Watch, One Hit Wonder, or Wonderwall. Keith Smith is the Managing Director of The Advertist, the UK’s only independent new business development platform that helps agencies build their new business pipeline. As you’ll hear, he is also the host of The Fuel Podcast which is focused on business development and great gues...

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns and turns the brand purpose discussion on its head as we discuss turning a purpose into a brand. Our guest this week is award-winning marketer Margie Agin who helps B2B technology companies discover what makes them unique and find the words to say it.  She is the founder and chief strategi...

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to discuss defining brand purpose and specifically the hackneyed term "innovative". We've been saying at the end of the last few episodes that next week our guest will be Julia Bennett, the brand new CMO of global law firm Brown Rudnick. Well, finally schedules were aligned, the technology...

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to discuss brand purpose.  The topic for the interview this week is voice marketing, and we are joined by Preston So, a product architect and strategist, a digital experience futurist, a developer advocate, and a three-time SXSW speaker. Preston is also an editor at A List Apart, a columni...

We start this episode with our final dive (for now) into the marketing greatest hits and pet peeves from the fabulous career of Julie Ogilvie, former VP Research Director from Sirrius Decisions/Forrester Research; this week, we discuss brand messaging. This week's interview is with Thomas Peham, VP of Marketing at Storyblok, a headless CMS vendor built for both the developer and the marketer. As y...

We kick off the episode with former VP Principal Analyst for Forrester Research  Julie Ogilvie who returns to dive into her marketing greatest hits and pet peeves from her fabulous career; this week, we discuss influencer marketing for B2B.Something different this week as we get the perspective of the CEO and the C Suite, as my guest this week is Richard Medcalf founder of Xquadrant,  an executive...

You may remember Julie Ogilvie from episode 58, she is a former VP Principal Analyst for Forrester Research, and she returns for a dive into her marketing hits and pet peeves.  My guest this week is Christina Del Villar who is a Silicon Valley marketing executive, consultant, and author who geeks out on helping companies transform, grow and scale. With 25 years of experience at Fortune 100 compani...