The Rockstar CMO F'in' Marketing Podcast

This week, in a change to the usual setlist; Ian Truscott and regular guest, Jeff Clark, rockstar strategy advisor and former Research Director at SiriusDecisions/Forrester are joined by Simon Daniels a friend of the show, previous guest, marketing operations leader and co-host of the podcast What's MOps Got To Do With It and they discuss all things marketing operations (which you may recall is ou...

This week Ian Truscott chats with our regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester as he shares some practical tips for brand research and measurement. Ian's guest this week is Matthew Woodget, a technologist, marketer, and storyteller whose marketing pedigree spans over 20 years. He heads up Go Narrative, where he helps marketers and e...

This week our rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, brings a copy of the New York Times magazine to the penthouse. He and Ian discuss the article "A.I. Is Mastering Language. Should We Trust What It Says?" (subscription required) and how this impacts marketers. Ian's guest this week is Brand Marketing Director Jo Janssen. Jo has a fabulous mar...

This week our resident marketing sage Jeff Clark, former Research Director at SiriusDecisions/Forrester, brings another book to the Rockstar CMO penthouse as we dip into another classic, "The Pyramid Principle” by Barbara Minto. He and Ian Truscott discuss this structure and approach to storytelling, whether for an email or your content strategy. Ian's guest this week is Chris Smith. Chris is the...

This week Ian Truscott and regular guest Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, return to the first F'in' Marketing fundamental, branding. Taking inspiration from one of Jeff's favorite books Eating the Big Fish by Adam Morgan they dive into being a challenger brand and the eight credos described in the book. In a change to th...

This week our host Ian Truscott and regular guest Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, are inspired by listener Irene Nehrkorn-Kayn to talk about buying journey models including Gartner, AIDA Forrester and the Pedowitz Group. Ian's guest this week is Tim Hines, a.k.a. The Marketing Starter, an author, podcast show host, keyn...

This week our host Ian Truscott and regular guest Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, complete the Five F'in' Marketing Fundamentals series with a discussion about Marketing Operations. Ian's guest this week is Jill Ransome who leads the Jitterbit global marketing organization responsible for driving its growth strategy, de...

This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, diving into getting in harmony with our customer by understanding the customer journey. Ian chats with one of his favourite industry chums, Cathy McKnight, VP of Strategy and Consulting and Chief So...

This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, this week diving into communicating our story. Ian chats with former VP and Principal analyst Kerry Cunningham now with account-based engagement platform 6Sense. Aside from his seven years with Siri...

This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, this week diving into market research or the muse for our marketing band. Ian chats with founders of Email Marketing Heroes Rob and Kennedy, who you might know as hosts of the very entertaining podc...

This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor continue the Five F'in' Marketing Fundamentals series, this week diving into branding or what kind of band do you want to be? Ian interviews Steffen Hedebrandt, the Co-Founder and CMO at Dreamdata, a B2B revenue attribution platform, which enables algori...

This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor kick off a new series discussing five f'in' marketing fundamentals, and along the way flog marketing music analogies pretty much to death. Ian interviews Chris Lynch, the Chief Marketing Officer at Sales Readiness Platform, Mindtickle. Chris oversees all...

This week it's part two of Ian Truscott's interview with our regular expert, Jeff Clark (Principal, Strategic Advisory at Rockstar CMO). We pick up the discussion with Jeff sharing what he's learned from his time as a Research Director at SiriusDecisions /Forrester and the various CMO's he's worked for over his career. With some sage advice for new marketing leaders. This week's guest is Gordon Gl...

This week we celebrate 100 episodes as Ian Truscott interviews our regular expert, Jeff Clark They discuss some priceless advice for new marketers from Jeff's career as a marketing leader for blue-chip B2B technology vendors and advising some fantastic B2B companies and brands as a Research Director at SiriusDecisions/Forrester Principal, Strategic Advisory at Rockstar CMO This week's guest is Ken...

We kick off by continuing our series on marketing education with our host Ian Truscott and Jeff Clark (former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO). This week they discuss the marketing P's, based on a comment on the Rockstar CMO LinkedIn page from listener Irene Nehrkorn-Kayn. Our guest this week is Rebecca Biestman, the Chief Marketing...

An 80's remix of an episode this week as we lose all control of our guests and keep the party going way past closing time. We kick off by continuing our series on marketing education with our host Ian Truscott and Jeff Clark (former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO) discussing the 3 books that influenced their early marketing career....

This week we kick off what we suspect will be a long-running series as our host Ian Truscott and Jeff Clark (former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO) discuss marketing education and they successfully avoid the obvious by not playing Pink Floyd Another Brick in the Wall as this week's track and Jeff has a good reason for that. Unfortu...

Good news, Jeff Clark fans, he's back! Former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO, Jeff has returned from his vacation for an authentic chat about empathy and takes on the tough job of choosing this week's track. For this week's guest, we have a doctor in the house! Stan Bernard, MD, MBA, is an internationally recognized, award-winning...

This week Ian Truscott shares some changes to this podcast as we join the Marketing Podcast network, and has an extended chat with Jason Falls, the man behind this marketing podcast supergroup.  When he is not founding podcast networks Jason is an award-winning strategist and widely read industry pundit. Jason has been noted as a top influencer in the social technology and marketing space by Forbe...

'Tis the night before Christmas, and like many good things, this episode starts and ends in the bar - The Rockstar CMO Virtual Bar. This podcast started as a lockdown project, and over the last 85 or so episodes, Robert Rose has joined Ian Truscott in the Rockstar CMO Virtual Bar to help us escape. While sharing a cocktail each week, he's transported us to somewhere exotic (and Wales) for a market...

This week Ian Truscott thinks about customer relationships and reciprocity. He shares the example of his friend Demie Loizou, founder of performance marketing agency This Is Digital and quotes Ted Rubin and his return on relationships mantra: "Relationships are like muscle tissue; the more they are engaged, the stronger and more valuable they become". Our guest this week is Rebecca Biestman, the C...

This week Jeff Clark is away so Ian Truscott shares a thought about telling the story the buyer needs, whose pain is to make a decision.  Our guest is Nora Sudduth, Co-founder of Hello Audio. Nora is a conversion strategist who has helped businesses sell over $500M of products & services online. Applying over 20 years of experience working with startups to Fortune 500 companies and everything in b...

This week, it's peak predictions season, and Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester, returns to discuss what his colleagues in the analyst community are predicting as he and Ian Truscott discuss Gartner's Top 10 Predictions for 2022 and Beyond. This week's guest is Melissa Sargeant, the CMO at Litmus. Melissa shares her story from a fantastic mar...

Sadly for Jeff Clark fans, this week he is away enjoying turkey and giving thanks with his family, and so left in charge of the studio microphone, Ian Truscott shares a thought about giving thanks and asks if people are meeting the real you through your content. Ian then chats with another Jeff, Jeff Coyle, co-founder and Chief Strategy Officer at MarketMuse, for a fascinating conversation about c...

This week, as we continue through marketing planning season, Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget, this time they focus on planing with a smaller budget and team. As a fan of his work and his podcast, Ian is delighted to welcome Renegade Marketing's Drew Neisser as the guest interview this w...