Zeyro | Enabling Financial Products to Market to the UK

The Roadmap to £10bn Podcast

Business EN ↓ 3 episodes

If you’re trying to raise or scale a fund in the UK, you already know the frustration: the meetings are good, the feedback is positive, but allocations don’t land… or don’t grow. Fortunately, The Roadmap to £10bn Podcast exists. Hosted by Zeyro co-founders Wayne Green and Gareth Malna, The Roadmap to £10bn Podcast breaks down how UK buyers actually make allocation decisions, and why funds that should scale often don’t. Each episode focuses on a different stage of fund growth, from first allocation through to institutional scale, and unpacks what buyers are really testing for, what’s quietly bl...

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Zeyro | Enabling Financial Products to Market to the UK

Episodes

EP 3: The Unfair Advantage: What Vertically Integrated Models Get Wrong About Distribution Strategy 22.04.2026 14:29

If your advisers, your platform, and your funds are all under the same roof, do you still need a distribution strategy? The answer might surprise you. In this episode, Wayne and Gareth tackle a topic that often gets overlooked in conversations about fund growth: the vertically integrated model. The assumption is simple: if the money is already in the building, why worry about distribution? But as...

EP 2: The Two Sentences That Could Make or Break Your Fund 21.04.2026 22:33

Most fund managers treat their investment objective as a legal formality. What if it's actually one of your most powerful growth tools? In this episode, Wayne and Gareth go head to head on a seemingly dry but surprisingly contentious question: do a fund's investment objectives and policies directly drive its growth? What starts as a disagreement quickly uncovers something most fund mana...

EP 1: Timing, Clarity & Credibility: The Three Things Every UK Fund Buyer Is Actually Looking For 20.04.2026 44:10

What do UK fund buyers really want, and why do so many funds that look right on paper still fail to win allocations? In this debut episode, Zeyro co-founders Wayne Green and Gareth Malna lay the foundations of The Roadmap to £10bn by unpacking the three forces that sit behind almost every fund buying decision in the UK market: timing, clarity, and credibility. This isn't about getting a meeti...