DECODE
The Roadmap
"The Roadmap" serves as a beacon for knowledge-sharing and innovation insoftware product development. DECODE - https://decode.agency/LinkedIn - https://hr.linkedin.com/company/decodehqYoutube - https://www.youtube.com/@decodehq
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Episodes
What it takes to build a fitness app with 300+ exercises 16.12.2025 35:01
Fitness content creator, Diana Conforti breaks down her journey from content to product and the making of Plan Over Mood— a structured training app built around consistency, progressive load, and meaningful progress tracking. (0:00) – Intro(2:42) – Diana’s background(3:51) – Key breakthrough moment(6:12) – Diana on content creation(8:05) – What is the Plan Over Mood app?(12:56) – Inside the app(16...
#26 Digital transformation for non-tech companies 06.05.2025 48:07
On this episode of the Roadmap, Petra Kirin, a product manager from Resonate digital, shares her thoughts on digital transformation and what it takes to implement one. (0:00) – Intro(2:30) – Petra background(4:00) – Digital transformation(6:52) – Company awareness(14:00) – Company challenges(21:00) – How to approach digital transformation(26:05) – Shifting your thinking(32:55) – Timeline(39:17) –...
#25 Sofascore’s blueprint for a top-of-the-line sports app 10.02.2025 1:02:23
Sofascore is more than just a live score app—it's a data-driven sports platform with over 28 million users. But how do they turn raw data into an engaging user experience? Marijan Zivic, CPO of Sofascore, shares how the company balances analytics, UX, and intuition to develop features that keep users coming back. (0:00) Intro (2:25) About Sofascore (6:00) Marijan background (8:53) Successfully imp...
#24 Fast delivery without losing quality - enterprise software 27.01.2025 40:39
Tight schedule, high stakes and no room for mistakes. DECODE's software development team was tasked to develop a cutting edge cargo reservation system for a US based railroad company. Tarek Saghir, DECODE's software development team lead, shares how the team tackled the challenge of developing a complex enterprise-level software. (0:00) Intro (2:48) Product discovery (4:08) Forming the team (6:20)...
#23 How a bootstrapped startup used product discovery to validate their idea 06.11.2024 43:36
In this episode, the founders of Bridged Connection, a crypto and stock exchange platform, share their journey from finance backgrounds to startup founders. We discuss bootstrapping challenges, the role of product discovery in validating their idea, and the importance of strong co-founder communication. (00:00) Introduction to Bridged Connection (03:39) Founders' Journey into Crypto and Stocks (09...
#22 Expert advice for managing large software teams on high-stakes projects 09.08.2024 50:04
How do you successfully manage software teams? Ivan Glazer, a Business Line Manager at ASEE, a global software company, provides the answer. Ivan delves into strategies for enhancing team collaboration, driving productivity, and tackling the challenges of leading software teams in a rapidly evolving tech landscape. (0:00) Intro (4:28) Fintech trends (11:32) People management challenges (15:02) Sma...
#21 Software startup consultant shares how to hit the bullseye with your product 18.07.2024 50:57
How do you achieve product-market fit? The answer to that question is given by Tim Eckert, a partner at Peakora. Peakora helps businesses grow through a systematic approach by providing tailored strategies, market analysis, and innovative solutions for sustainable success. (0:00) Intro (1:21) Tim background (3:51) About Peakora (7:52) Product-market fit (10:18) #1 Market identification (14:19) #2...
#20 Win investments for your software startup by learning how to pitch effectively 27.06.2024 50:01
Nick Hughes, the founder and CEO of Founders Live explains what it takes to deliver a great pitch for your startup idea. (0:00) - Intro (1:28) - About Founders Live (5:40) - Founders Live expansion (6:59) - Europe tour (12:35) - Opening a pitch (20:00) - Checking out the competition (24:19) - Big NOs when pitching (29:37) - Examples of good pitches (33:49) - Solving a problem (36:48) - Frequently...
#19 How to build your software company: advice from a founder 13.06.2024 47:58
In this episode, we are joined by Karen Humphries Sallick, CEO and Co-Founder of Contacts411. Contacts411 is a CRM platform that helps business keep customers contacts updated. Karen shares her journey of founding a software company.
#18 Software startup and investor relationship: key advice to make it work 24.05.2024 44:57
Our latest guest on The Roadmap is Chris Piedmonte, an angel investor with over 30 years of experience. In the first episode with Chris, we talked about what angel investors are looking for in startups when investing. This time Chris shares what happens after an investment has been made and what startup should be focusing on. (0:00) Intro (3:39) Angel investor expectations (6:27) What if things go...
#17 Experienced startup founder shares key steps to building a successful startup 17.05.2024 56:31
William Neill, the co-founder and CPO of Basket, a shopping wishlist app, shares his journey of founding a startup and handling business challenges along the way. 0:00 Intro (1:20) About Basket (2:31) Getting the idea for Basket (6:31) Building the MVP (10:50) Choosing the technology (12:58) Learning from the MVP (17:38) Handling the data (19:24) Marketing and launch strategy (25:41) Finding and r...
#16 Fintech expert explains the future of digital banking and software privacy 09.05.2024 39:27
What's the future of our IDs? According to the European Commission, by 2030 around 80% of EU citizens should have digital IDs. The long journey to digital transformation of our IDs, which can be both beneficial for our privacy and using various apps and software is explained by Robert Ilijas, the CEO and founder of Identyum. 0:00 Intro (3:47) Fin-tech trends (5:21) About Identyum (8:16) Using...
#15 Software team lead explains how to adapt to enterprise-level projects 06.05.2024 48:38
Working on enterprise-level projects is quite different from working on smaller projects. Codebase size, coding standards, documentation and many other factors all have to be taken more seriously, as enterprise-level projects have high standards. In this episode, Ivan Trogrlic, the Android Team Lead at DECODE explains what’s it like to work on such projects. (0:00) Intro (4:12) Working on smaller...
#11 How do you prevent multitasking in product teams? 23.04.2024 41:47
In this episode we are joined by, Munawar Ahmed, who is a partner at Oliver Wyman, a global consultancy firm based in New York. Together with Munawar, the CEO of our company shares his insights on the effects of context switching in software development.
#14 London-based startup founder explains keys to finding success 18.04.2024 29:53
In this episode, we are joined by Luciana Gasser, Co-founder and CEO of Cheers Contracts, a platform for managing legal documents. Luciana shares her story about how she and her partner founded a startup and tackled problems along the way.
#13 Why does Iceland have such a strong startup scene? 12.04.2024 39:05
What's the Iceland startup scene like? The answer to that question is given by Katie Hitchcock, the program director of Iceland Innovation week.
#12 Software agency founder reveals hidden challenges when building products 28.03.2024 48:56
In this episode of The Roadmap, Domagoj Ostovic, the CEO of Lloyds Digital explains the current challenges software agencies have when working with clients.
#10 Why scope creep destroys projects and how you can avoid it 29.02.2024 22:58
In the episode of the Roadmap, the CEO of our company, Marko Strizic, shares his insights about scope creep and how it can affect the development of your software product.
#9 Win customers over in a saturated market 23.02.2024 36:58
Svjetlana Vukic, one of the co-founders of Resonate Digital, explains why understanding your buyer persona is important when developing a software product.
#8 5 Key steps to product-market fit 22.02.2024 29:28
Navigating the path to product-market fit can be quite challenging if you want to have a software product that's going to stand out. Davor Culjak, one of the co-founders of Resonate Digital points out the key areas that are crucial for developing a successful product. Resonate: https://www.resonate.digital/ Davor Culjak: https://www.linkedin.com/in/davorculjak/
#7 Create a software company from scratch and land big clients 22.02.2024 50:50
How do you build a company and land big clients? The anwser to that question is revealed by David Chevalier, CEO and founder of Surfe, a software company which helps connect LinkedIn profiles and CRM. Surfe: https://www.surfe.com/ David Chevalier: https://www.linkedin.com/in/david-maurice-chevalier/
#6 Design agency founder details the best way to work with design teams 22.02.2024 32:11
On this episode we are joined by Avani Miriyala, an experienced digital product designer and founder of Matcha Design Labs, a UX and product design company based in Texas. Avani shares her expertise on the common pitfalls company founders encounter when collaborating with product designers. Matcha Design Labs: https://www.matchadesignlabs.com/ Avani: https://www.linkedin.com/in/avanimiriyala/
#5 A tech expert’s take on how to develop a software product 22.02.2024 44:58
Developing a software product can be quite mystifying if you don't have a technical background. Benjamin Huskic, a tech expert who is currently running The Quality Gate, an IT solutions company explains some of most common challenges when creating a software product.
#4 Why software products fail 20.02.2024 36:52
Marko Strizic, the CEO of our company shares his thoughts about why software products fail and what are the best ways to create a digital product built for success.
#3 What angel investors are looking for when investing in a software startup 16.02.2024 43:15
On this episode of The Roadmap we are joined by Chris Piedmonte, an angel investor with over 30 years of experience in the software industry. Chris shares his valuable insights about what angel investor are looking for when investing in a software startup.
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