The Right Moves

In this episode, I’m breaking down how you can use a blog to attract high-ticket clients and the power of long-form content. If posting constantly on social media is starting to feel draining, or like it’s not giving you the return you want, this is for you. I’m sharing how blogging and SEO can bring in consistent, high-quality leads, quietly working in the background of your business. I’ll walk y...

In this episode of The Right Moves , I’m reflecting on the past 4+ years in business and the biggest lessons that took me from inconsistent, stressful months to consistently signing high ticket clients each month - without burning out or relying on constant hustle. I’m sharing the real turning points behind that shift, from learning how to use my time and energy properly, to investing when it felt...

Ever heard “That’s a bit out of my budget” or “I’ll think about it” after what felt like a great discovery call? In this episode of The Right Moves, I'm breaking down why price objections happen... and why they’re usually not about your pricing at all. Instead, it often comes down to positioning: how clearly people understand who you help, the problem you solve, and why you’re the obvious expe...

Lead magnets aren’t what they used to be… with AI tools like ChatGPT and Gemini making generic advice instantly accessible, the classic “5 tips to…” freebie just doesn’t cut it anymore. So what are people actually signing up for in 2026? In this episode, I’m joined by email marketing expert Rachel Caborn to unpack what makes a high-converting lead magnet today, how it should work alongside your we...

A "pretty" website isn’t a strategy, and it definitely doesn’t guarantee clients. If your site looks the part but it doesn't fill your calendar with discovery calls, I’m breaking down the "lead leaks" quietly costing you sales, from vague copy to the trap of generic ChatGPT fluff. You’ll learn how to stop writing about yourself and start naming your client’s struggles so clearly they’ll think you’...

If your clients are getting incredible results but your website and social media don't show it, you’re leaving leads (and a whole lot of money) on the table. In this episode, I break down how to properly collect and showcase social proof that actually builds trust, authority, and momentum for your coaching or service-provider business. I walk you through my framework for gathering meaningful c...

Welcome back to The Right Moves! In this Season 2 launch episode, I share how I went from a quiet start to 2025 to being fully booked by the end of the year, and how you can do the same. I break down the practical strategies and step-by-step process that helped me grow my own business, attract high-paying clients, and build a brand and website that truly reflects my value. If you’re a coach or ser...

If your website isn’t converting - or worse, you don’t even know why it’s not working - this episode is your wake-up call (and your solution). I’m breaking down the real reasons your website might be quietly repelling dream clients, plus the strategic tweaks you can make to turn things around without needing rebuilding the whole thing from scratch. From messy messaging to confusing CTAs and the Li...

Still hiding behind those generic Canva graphics and awkward selfies? It's time to level up. In this episode, I’m joined by brand photographer Jessica Hanlon to talk about how strategic brand photography can help you show up with confidence, authority, and start attracting high-ticket clients. We dive into mindset blocks, planning a shoot with purpose, and how to actually use your photos to grow y...

LinkedIn might feel like a stuffy job board full of CV flexing and humblebrag—but if you’re a coach, consultant or service provider? It’s a goldmine waiting to be tapped. In this episode, I’m sharing exactly how I use LinkedIn to attract aligned, high-ticket clients (without losing my personality or pretending to be someone I’m not). We’re talking how to content creation (what you should be postin...

Ever feel like you're forcing your business to work in a way that just doesn’t feel right — even though you're following all the “expert” advice? In this episode, I’m joined by Human Design expert Abbey Rae Wilson to unpack how understanding your unique energetic blueprint can totally transform the way you build and run your business. If you’ve ever wondered why certain strategies leave you draine...

What if the version of you who's hustling, doubting, and overthinking… isn’t the one who’s meant to get you to that next level? In this episode, I’m joined by female empowerment mentor Ellinor Otter for a deep-dive into the identity shift required to grow a business that actually feels like yours . We’re talking about self-leadership, looking inwards, and the sneaky ways self-doubt can show up - e...

In this episode, I’m chatting with Gunjan Churiwal, a social media marketer and copywriter who helps people connect with brands through spicy storytelling. We’re breaking down what makes a story memorable, how it can elevate your personal brand, and ways to weave storytelling into your marketing to build trust and connection. We also dive into overcoming common mindset blocks like imposter syndrom...

In this episode, I’m pulling back the curtain and sharing the lessons I’ve learned the hard way since starting my business - from the dangers of being a jack of all trades to the powerful shift that happens when you really understand your audience. I’m talking mindset, building genuine relationships with clients, and the importance of staying flexible as your business (and your people) evolve. Spo...

Email marketing - love it or loathe it, you can’t ignore its power. But let’s be real… most coaches and service providers either avoid it completely or have no clue how to make it actually work for them. Sound familiar? Then this episode is for you. I’m joined by Madeleine Storm, an Email & CRM Consultant who knows exactly how to turn subscribers into paying clients. We’re breaking down why em...

Struggling to stand out in a crowded market get noticed by dream clients? In this episode, I’m joined by Giada Nizzoli , a Marketing Message Mentor for female service providers, to break down how to position yourself as the choice...not just another option. We’ll cover why so many service providers get overlooked, how to craft a message that makes clients say “I need this,” and what to do if you s...

If social media feels like a never-ending to-do list that’s getting you nowhere, this episode is for you. Marketing expert Katie Brown joins me to break down how coaches and service providers can actually make social media work for them - without the burnout. We’re talking about what to post to attract clients (not just likes), how to create a content plan that fits your schedule, and the secret t...

If your branding looks a little… DIY , it might be holding your business back. In this episode, I'm diving into the telltale signs that your visuals aren’t doing you any favours, the hidden impact of weak branding on your business, and...most importantly - how to fix it! You don’t need a huge budget to look polished and professional. I’ll walk you through simple, actionable tweaks that will instan...

Ready to set your business up for success in 2025? In this episode I’ll walk you through a step-by-step audit to uncover what’s working, what’s not, and where your biggest opportunities lie. We’ll review your brand & website, marketing, client experience, and finances - plus, I’ll show you how to gather a goldmine of feedback from past clients. Once the audit is complete, it’s time to set inte...

Your website should be doing the heavy lifting in your business - attracting, connecting, and converting dream clients while you focus on what you do best. But here’s the truth: if your website isn’t speaking directly to your ideal clients, it’s just another pretty page gathering dust. In this episode, I’m breaking down exactly how to create a website that works harder than you do. From crafting m...

Today, I’m joined by the incredible Bo De Vries for a conversation that’s going to completely shift how you think about productivity. Bo is a Women’s Health Educator and cycle syncing expert who helps women align their work with their natural rhythms to boost energy, productivity, and results -without the burnout. In this episode, we’re diving into a topic that’s both practical and powerful - how...

Today, I’ve got a truly amazing guest for my first-ever interview episode - Colleen Florendo! Colleen is a messaging matchmaker and self-expression coach whose unique approach helps her clients attract “omg, we’re the same vibe” clients by tapping into the power of potent messaging. In this episode, we’re cutting straight to the core of a struggle I know a lot of you have - crafting messaging that...

In this juicy episode of The Right Moves, I'm diving into a powerful truth...you are not for everyone. If you’re done playing small and ready to stand out, this one’s for you. I’ll take you back to my early days as a “do-it-all” virtual assistant...spoiler alert: it was a mess. And I'll get into why casting a wide net might feel safe, but in reality, it’s a one-way ticket to blending in with every...

Welcome to The Right Moves, the podcast for coaches and service providers who are serious about growing their business. Hosted by brand and website designer Elle Baron, this isn’t just another fluff-filled, boring business podcast. I'm talking real-world insights and practical advice on branding, web design, marketing, social media, and client attraction that actually works. In each episode, I’ll...