The Rich Biz Podcast | Retention, Revenue + Real Community for Female Founders

You spent years pouring into other people's dreams, and somewhere along the way you started wondering if your own had quietly expired. If you have ever questioned whether the door has closed on something bigger for you, this conversation will land directly in your chest. Grace Tabib spent seven years as a full-time mom in three different countries, and at 42 she built DuPay, a subscription ser...

The first seven days after a client says yes are the most expensive days in your business, and almost no one is watching them. Your client is sitting on the other side of a decision that felt big, scanning for proof they made the right call, while you have already moved on to delivery and assumed they were settled. That gap is where the money starts slipping, often before the kickoff call ever hap...

Nobody hands you a manual for what happens after you bring the baby home, and nobody warns you that building a business while building a family is going to stretch you in ways you were never prepared for. In this episode, Natalie sits down with Korina Maestas, board certified behavior analyst, special education advocate, founder of Kaibab Behavioral Services and Rising Mountain Academy, and author...

If you have been pouring your energy into finding the next new client while your existing relationships fade into your archive folder, this episode is going to reframe everything. Most founders never realize that the biggest sale they will ever make to a great client almost never happens on the first invoice. It happens on the second engagement, the renewal, the referral, the next phase of a relat...

What if the reason you feel tired, unseen, or disconnected in your business has nothing to do with your work ethic and everything to do with how you’ve been taught to perform success? In this episode, I sat down with Krystal Jugarap, founder of Herrolo, for a deeply honest conversation about what it actually looks like to step off the hamster wheel and start building a life and business that feels...

What if the reason your revenue feels unstable has nothing to do with how well you sell? So many founders assume that when revenue dips, the answer is simple. More leads. More content. Another launch. More visibility. But what if the real problem is not how many people are coming into your business, but how many are quietly leaving? In this episode of the Light Her Up Podcast, Natalie Bernacchi di...

Ever hit that moment where you think, whose life is this, and how did I get here? In this episode, Natalie sits down with returning guest Michelle Hooey for a conversation that feels like a deep exhale and a wake-up call at the same time. Michelle is stepping into a brand new chapter as an author, with her book The Goldie Effect launching March 6, and she shares what this season is really like beh...

What if growing your business did not require you to be everywhere, all the time In this episode of the Light Her Up Podcast, Natalie sits down with Candace Dudley for an honest, grounding conversation about burnout, identity shifts, and building visibility in a way that actually supports your life. Candace shares her journey from teaching and early motherhood burnout to becoming a podcast guestin...

You can be incredibly responsive, deeply supportive, and still be losing clients. In this episode, Natalie breaks down one of the biggest misunderstandings founders have when it comes to retention and leadership and why being available is not the same as setting your clients up for success. Drawing from over 15 years leading customer success and account management teams in tech startups, Natalie r...

What if your next income level has nothing to do with working harder and everything to do with who you are being around money? In this episode, I’m sitting down with business and money coach Jillian Minter to talk about the real reason so many women stay stuck in the middle of entrepreneurship. You know the place where you are making money, doing all the things, and still feeling like you cannot b...

What if the real reason your business feels unstable has nothing to do with how well you sell and everything to do with what happens after someone says yes? In this first solo episode of 2026, I’m sharing a powerful shift in how I’m showing up, building, and supporting women in business. After stepping away from a 15-year corporate career in customer success and spending the last year deeply immer...

Have you ever felt like you’re meant for more, but you’re not quite sure how to move from idea to something real? This bonus episode is a powerful year-end reflection on what happens when women stop building alone and start building in community. In this conversation, Natalie and Emily, co-founders of The CEO Besties look back on a full year of building together. From one DM to sold-out mastermind...

What really happens in your first full year of business when you stop building in the cracks and go all in on yourself? In this deeply honest solo episode, Natalie reflects on her first full year of entrepreneurship after leaving a 15-year corporate career and committing fully to her own vision, boundaries, and leadership. This conversation is a grounded reflection from a woman who showed up, stay...

What if you could build a community that not only changes lives but also becomes the most reliable and empowering income stream in your business? In this conversation, I sat down with the incredible Carol Tice, a longtime journalist turned entrepreneur who built, scaled, and ultimately sold her thriving paid membership community for freelance writers. She shares the behind the scenes truth of what...

What if your business growth didn’t depend on how hard you worked, but on how well you built relationships? In this episode, Natalie breaks down the three foundational elements that actually create long-term success in business—relationship building, customer experience, and customer success. These aren’t just buzzwords; they’re the secret to retention, referrals, and sustainable growth in any ind...

What if the only thing standing between you and your next level isn’t another strategy, but your mindset? In this solo episode, Natalie gets real about what truly fuels sustainable business growth, and it’s not another funnel or marketing hack. It’s how you think, what you believe, and the identity you lead from every single day. She shares the mindset shifts that changed everything in her busines...

What if your workout felt like a party and your equipment made you smile every time you moved? In this episode, I sit down with Hillary and Yaya, co-founders of Shine Society Fitness, who have spent nine years building a body positive, community driven studio in the South Bay of Los Angeles. We talk about how they created a welcoming alternative to intimidating boutique fitness spaces, why music a...

Feeling unmotivated or unsupported even though you want this dream so badly? In this solo episode, Natalie gets real about the difference between chasing motivation and creating momentum. She shares what life looked like when she was building in the cracks of the day, why doing it alone kept her stuck, and the simple shift that multiplied her results. You’ll hear how saying yes to community change...

What if the messy closets and overstuffed pantries in your home were the very thing keeping you from feeling calm, clear, and in control? In this episode, I sit down with Ashley Krumbach, founder and CEO of Straighten Up Homes, to talk about how she transformed her love for organizing into a thriving business and a lifestyle brand serving families in the South Bay. Ashley shares her story of start...

What do you do when the person you love most also becomes the source of your deepest pain? In this raw and personal episode, I open up about losing my mom — twice. Once to her alcoholism, and again when she physically passed away two years ago. I share what it was like growing up with an alcoholic parent, how that shaped me, the anger and resentment I carried for years, and the realization that sh...

What happens when a left-brained corporate finance pro follows her gut into creative work and turns it into a thriving business in the margins of real life. In this conversation, Julie Wenzlick of P&W Designs shares how she moved from planners to branding, web design, and SEO, and why teaching clients to understand the why behind their website is non-negotiable. We get into practical beginning...

Have you ever felt like you’re spinning so many plates that one is bound to crash? In this quickie episode, Natalie shares how she’s juggling two big roles, maintaining her current business and scaling something new, and the surprising freedom that comes when you intentionally let a plate drop. She gets real about missing a podcast episode for the first time, why it didn’t derail her business, and...

Have you ever felt like you were building your business alone? What if the missing piece wasn’t another course or strategy, but simply putting yourself in the right room? You’ve been trying to scale and grow, but it’s not working because you’re disconnected from true community. Have you ever been there?  We get it. We’ve all been there. The season of building alone can feel isolating and discourag...

Have you ever second guessed a big decision because of someone else’s fear? We’ve all been there, letting well-meaning advice trigger fears we didn’t even have before. On this week’s episode, I’m sharing a personal story about almost air-tagging my kids before a big trip and the deeper lesson it taught me about fear, intuition, and self-trust. And it’s not just about travel safety. The way we abso...

Have you ever felt like you were juggling it all? Motherhood, business, a mile-long to-do list and still falling behind? What if the answer wasn’t to do more…but to do less with way more intention? You’ve been craving systems and structure, but the thought of it makes you feel boxed in or burned out. Can you relate? Have you ever told yourself, “I’m just not a systems person”? Does that sound like...