The Rhino Daily Podcast

241 years ago today, revolutionaries officially declared their independence from an oppressive, controlling force. I also celebrate every business owner who did the same.

Renowned copywriter and business strategies Dan Kennedy has been using direct mail to fill conferences and seminars for himself and others for decades. Today I share some tips based on his latest mailing that arrived today in my mailbox.

Just saying hello on a Sunday. Not really "working" -- although the mind of a true entrepreneur is always thinking about goals, plans, and strategies...

Thanks to a famous poem, Paul Revere is one of the most memorable leaders of the American Revolution. He was also an extremely successful entrepreneur.

The key to success in marketing is not to wait until everything is perfect. Here is what to do instead.

Apple is coming out with another new version of their iPhone, 10 years after it first debuted. There's one BIG lesson all business owners can learn from Apple's marketing.

*And it's not about the grammar...

Words matter. Especially when you're communicating for business purposes. Today I discuss how you can get more attention and be more persuasive in all of your messaging, simply by changing the words you use.

My general advice about direct mail, and my constructive feedback on two pieces that landed in my mailbox this past week...

My beautiful wife Michele and I took a break from the 115 degree heat today to go see the movie everyone's been talking about. We even saw it in an iconic movie theater, and gained a valuable business lesson as a result.

Robert Collier was a renowned copywriter and best-selling author. How he got his start in copywriting is a valuable lesson for all business owners and entrepreneurs.

The "O" in The WOW! Strategy™ stands for your Irresistible OFFER. Here's a real-life story of how powerful and business-changing it is.

Professional and college sports teams are known to have raving fans. If you want to have raving fans of your business, here's one thing you can do to help make sure that happens.

I give this advice all the time. It is tremendously important for business owners and entrepreneurs.

Seems like there's "Breaking News" that completely takes over the airways all the time these days. No matter what the particular news is, here's a strategy you must use in your business if you like success.

My constructive feedback on some of the mail that landed in my mailbox this past week...

Happy Father's Day to all the Dads and Granddads.

Entrepreneurs can learn a lot of important lessons from the life of one of the most famous and successful entrepreneurs ever.

All of direct response marketing comes down to just two things. If you don't enjoy working with these two elements, then marketing is not for you. You'll need to either hire someone to do it for you, or be resigned to only doing ineffective and expensive marketing.

Hopefully, you thoroughly enjoy being a business owner or entrepreneur. Here's one way I had a ton of fun while building a multi-million dollar business 27 years ago.

I get flooded with business opportunities and requests for help every day via email, social media, and text message - you name it. Over the past couple of weeks, several of the people who have requested a phone call with me have gotten a positive response from me that actually paralyzed them into inaction. There is a classic and important lesson to be learned as a result...

The President's son wore a t-shirt that supposedly almost immediately sold out when he was first seen wearing it. Today I discuss a huge mistake the seller made, and what you'll want to do instead if one of your items ever sells out.

My constructive feedback on three pieces that landed in my mailbox this past week...

Adam West, star of the 1960's TV show "Batman," passed away on Friday. I was a big fan.

Frederick Pabst used innovation and marketing to build the world's largest brewery. Today's entrepreneurs can use many of his effective strategies and tactics...