The Revenue Equation

Two bankruptcies. €70 million frozen over a weekend. Customer acquisition cost crashed from €1,200 to €15. And somehow, 30,000 client companies and 700,000 cardholders later, it works. In this episode of The Revenue Equation, Frederik Jakobsen (founder of Danish Lead Co, danishleadco.io ) sits down with Patrick Loeffler, co-founder and CEO of Givve, a German B2B2E employee benefits platform. Patri...

Most founders sell their business for less than it's worth. Not because the business is bad, but because they prepared the wrong things. In this episode of The Revenue Equation, Frederik Jakobsen (founder of Danish Lead Co, danishleadco.io ) sits down with David Tobin, founder of Tobin Leff, a US M&A advisory firm that has spent 16 years helping owners of professional services, technology, and...

There are gorillas, chimpanzees, and breadcrumbs in every B2B market. Most SaaS founders end up as breadcrumbs without realising it. In this episode of The Revenue Equation, Frederik Jakobsen (founder of Danish Lead Co, danishleadco.io ) sits down with Peter Hedström, CMO of Learnster, to unpack how Learnster went from zero to $5M ARR over eight years in one of the most crowded SaaS categories the...

Margaret Sikora, CEO of Woodpecker, shares insights on the evolution of cold outreach, challenges of adapting to market changes, and the importance of healthy infrastructure. She discusses the integration of cold outreach with acquisition strategy, considerations for channel selection, and the importance of a multi-channel approach and strategy. Additionally, she explores the understanding of buye...

The conversation with Jonathan Charles Tyler from Vortex provided insights into the world of capital raising, energy, commodities, and the impact of technology on investment. It highlighted the differences between the US and European markets, the challenges of standing out in a competitive market, and the evolving landscape of renewable energy and storage solutions. The discussion also touched on...

Alan Misale, a managing partner at Viking Mergers and Acquisitions, shares insights on helping business owners transition out of their businesses, the importance of planning for life after ownership, and strategies for maximizing business value. He emphasizes the need for realistic expectations, effective planning, and the importance of seeking professional advice. Alan also highlights the signifi...

The conversation with Henrik Hoffmann, co-founder and CMO of DEMA AI, covers the challenges and strategies of positioning an AI platform, the impact of AI on go-to-market, and the importance of physical events for client acquisition. The discussion also delves into the rebranding and positioning strategy of DEMA AI, as well as the role of product quality in go-to-market success. Takeaways AI-power...

The conversation with Jesus Templado, COO of Less Than Three, delves into the strategic role of observability in cloud computing and the integration of AI agents for automated issue resolution. It also explores the platform's user-friendly UI, target audience, scalability, and the balance between scalability and customer understanding. Takeaways Observability as a strategic layer AI agents for aut...

The conversation covers the changing landscape of software development, the rise of AI agents, challenges and opportunities in AI adoption, the role of QA and testing, marketing and sales strategies for AI solutions, balancing revenue and cost in AI tooling, and the importance of focus and iteration in business growth. Takeaways AI adoption challenges Impact of AI on software development Chapters...

The conversation with Sam Bremner covers the vast landscape of licensing in the consumer products industry, highlighting the importance of licensing in B2B relationships and the potential for leveraging brand credibility. Sam also emphasizes the significance of processes and governance in scaling businesses and the role of AI in tracking and auditing usage for licensing purposes. Takeaways Licensi...

The conversation covers the journey of Ordo, a UK oral care brand, from its mission to make oral care accessible and affordable to its expansion into the US market, challenges in sales strategy, entrepreneurial journey, barriers to entry, and the realities of running a business. It also delves into the importance of measurable results, marketing metrics, and negotiating with retail chains. The con...