The Revenue Engine

This episode is brought to you by Growth Forum - sign up for 30-days free , use the code: GROW30 Having the right data is critical to every single part of your business, especially when it comes to revenue growth. In this episode of The Revenue Engine Podcast, Mark Feldman, the CEO and Co-Founder of RevenueBase.  RevenueBase is a B2B Revenue Database as a service - a one-stop solution that deliver...

This episode is brought to you by Growth Forum - sign up for 30-days free , use the code: GROW30 Why is Revenue Operations so complex?  Each piece of the overall revenue operations framework is highly dependent on one another and one change can easily trigger a domino effect of changes. In this episode of The Revenue Engine, Dharmesh Singh, the CEO and Co-Founder at fullcast.io discusses the compl...

This episode is brought to you by Growth Forum - sign up for 30-days free , use the code: GROW30 Understanding the Total Addressable Market (TAM) is incredibly important to your business. Not only understanding the total market size and opportunity, but understanding where and how to focus to help build out the right GTM strategy.  In this episode of the Revenue Engine podcast, Ryan Detwiller, the...

This episode is brought to you by Growth Forum - sign up for 30-days free , use the code: GROW30 Building top-of-funnel demand and predictable revenue is always top of mind for all executives, especially revenue leaders. But it’s not always easy.  As Steven Schmidt, the CEO and Founder at Tidal says, “Top of funnel, if done right, earns you a spot for the rest of the funnel”. In this episode of th...

This episode is brought to you by Growth Forum - sign up for 30-days free , use the code: GROW30 Product Led Growth. How do you know if PLG is right for your business? And if it is, how do you know when - if ever - is the right time to have Sales engage with the user?  In this episode of the Revenue Engine Podcast, Tim Geisenheimer, the CEO and Co-Founder at Correlated, shares how to determine if...

This episode is brought to you by Growth Forum - sign up for 30-days free , use the code: GROW30 Transparency.  Transparency leads to better outcomes for your team, for your business, and for your customers. But also for hiring. Especially in Sales. With an increasing demand for transparency by potential candidates, we are seeing companies support more transparency as it relates to compensation, e...

This episode is brought to you by Growth Forum - sign up for 30-days free , use the code: GROW30 “Maniacal focus on the customer” is one of the values that Jennifer Brannigan, the Chief Revenue Officer at Pendo, shares in this episode of the Revenue Engine podcast. Pendo is on a mission to elevate the world’s experiences with software through their product adoption platform and as the CRO, Jennife...

This episode is brought to you by Growth Forum - sign up for 30-days free , use the code: GROW30 Buyers are more informed - and more demanding - than ever before. Helping the buyer should be the core focus for any business to help customers be successful, drive value, and keep them coming back.  In this episode of The Revenue Engine podcast, Mike Weir, the CRO at G2, explains why taking a “Buyer F...

This episode is brought to you by Growth Forum - sign up for 30-days free , use the code: GROW30 Marketing is a significant part of revenue growth. But how do you build and optimize the Marketing Engine? In this episode of The Revenue Engine podcast, Tim Parkin, the President of Parkin Consulting, shares how taking an approach of “Marketing Inside Out” with a “testing/ optimization” methodology, a...

This episode is brought to you by Growth Forum - sign up for 30-days free , use the code: GROW30 Few industries have been as impacted by the global pandemic as the wellness, health, and beauty industries. In this episode of The Revenue Engine Podcast, Josh McCarter, the CEO at Mindbody, shares how their organization was able to continue to drive and retain revenue during this challenging time thro...

This episode is brought to you by Growth Forum - sign up for 30-days free , use the code: GROW30 How do you get the right data, at the right time, to the right people? And once you have that data, how do you make it actionable?  In this episode of The Revenue Engine Podcast, Rosalyn is joined by Mona Akmal, the CEO and Co-Founder at Falkon, a seasoned product and engineering executive, who has led...

This episode is brought to you by Growth Forum - sign up for 30-days free , use the code: GROW30 We all want data. We want more data. We want more meaningful data. Data is in abundance, but what we really need is to activate that data to drive better revenue outcomes and better experiences for our customers. In this episode of The Revenue Engine Podcast, Robin Spencer, the Chief Strategy Officer a...

This episode is brought to you by Growth Forum - sign up for 30-days free , use the code: GROW30 The belief that creating meaningful human connections in our technology-focused world builds trust, fosters customer loyalty, and helps our customer win new business.  In this episode of The Revenue Engine Podcast, Rebecca Grimes, the CRO at Ruby, shares how putting the customer at the center of your b...

This episode is brought to you by Growth Forum - sign up for 30-days free , use the code: GROW30 The Revenue Engine podcast shares the stories of many incredible, powerful, female leaders. These are women who have climbed the proverbial corporate ladder and are continuing to grow in their careers while leading the charge.  This week, Rosalyn celebrates International Women's Day 2022 in a special e...

This episode is brought to you by Growth Forum - sign up for 30-days free , use the code: GROW30 Having access to the right data at the right time is a challenge for every revenue team. And more importantly, having the right visibility and insights into your business. How do you optimize this for the revenue process? Optimize the experience for the salesperson. Meet them where they work. How they...

This episode is brought to you by Growth Forum - sign up for 30-days free , use the code: GROW30 Life is known to throw us all curveballs at some point. For Gabriella DeFlorio, as a competitive college D1 cross country and track athlete, this was no different. As a one time Olympic trials hopeful, 7 leg surgeries later, she turned her passion towards technology.  After being a part of different ea...

This episode is brought to you by Growth Forum - sign up for 30-days free , use the code: GROW30 Sales is a competitive industry. And SaaS sales is no different. Finding, hiring, and developing the right talent is critical to revenue growth.  In this episode of The Revenue Engine Podcast, Christine Rogers, President and COO of Aspireship, shares how organizations can leverage the power of training...

This episode is brought to you by Growth Forum - sign up for 30-days free , use the code: GROW30 Revenue Operations is on the rise. But Revenue Operations requires such a broad skill set across strategy, people, process, technology, and data. What can organizations be doing to augment and power their Revenue Engine?  In this episode of The Revenue Engine Podcast, Patrick Hudgins, the CEO and Co-Fo...

This episode is brought to you by Growth Forum - sign up for 30-days free , use the code: GROW30 The term “AI” is used everywhere and sometimes seems like a buzzword more than anything else. What is truly defined as “Artificial Intelligence” and how do organizations leverage AI to accelerate growth and retain revenue?  In this episode of The Revenue Engine Podcast, Heidi Messer, a serial entrepren...

This episode is brought to you by Growth Forum - sign up for 30-days free , use the code: GROW30 What does “being authentic”, “positive persuasion” and “intangibles” have to do with sales? These are steps in the journey to transform from order taker to quota breaker.  In this episode of The Revenue Engine podcast, Jason Cutter, the CEO and Founder of Cutter Consulting Group, discusses how to help...

This episode is brought to you by Growth Forum - sign up for 30-days free , use the code: GROW30 Customer account ownership matters. And customer account ownership is a lot more than just rules of engagement, roles and responsibilities, and handoffs. Customer account ownership affects customer experience, customer retention, and ultimately revenue velocity and growth.  In this episode of The Reven...

This episode is brought to you by Growth Forum - sign up for 30-days free , use the code: GROW30 Most B2B companies follow a standard selling motion of marketing-led demand generation, outbound prospecting by SDRs and sales, and sales reps on quota and commission. But could this structure be out-dated? The answer is “yes” per Nelson Gilliat, the creator of the Buyer Centric Revenue Model.  In this...

This episode is brought to you by Growth Forum - sign up for 30-days free , use the code: GROW30 Many times, companies are started when a founder is faced with a problem that they are trying to solve - or there is some kind of “a ha” moment that is pivotal in the journey. But other times, founders like Ted Blosser, the CEO and Co-Founder at WorkRamp, are intentional in determining the right compan...

This episode is brought to you by Growth Forum - sign up for 30-days free , use the code: GROW30 What is one of the top things all leaders should be thinking about today to drive revenue growth? Lauren Kennedy, the founder and self-proclaimed Chief Marketing Nerd at Coastal Consulting, shares how People is the number one differentiator. Put the right people in the right seats to drive the revenue...

This episode is brought to you by Growth Forum - sign up for 30-days free , use the code: GROW30 Buyers are becoming smarter, becoming more informed, and demanding much more before selecting a vendor - really a partner - to do business with. With this, targeted account based marketing has become increasingly important as companies try to cut through the noise and differentiate themselves from thei...