The Rethink Marketing Podcast

Colin Jeffries and Eric Reed discuss modern branding on this episode of The Rethink Marketing Podcast! If reviews, channel selection, customer experience, and other factors drive decisions to switch between brands, how much does traditional branding still matter? From upstarts to knockoffs to instant quality comparisons, do the good ole days of Pepsi vs. Coke and Ford vs. Chevy stand any chance of...

Colin Jeffries and Eric Reed chat about the reasons out of home advertising is roaring back on this episode of The Rethink Marketing Podcast! Mattel, Amazon Prime, Jacquemus and other brands are collaborating with experiential agencies and 3D artists to bring unique installments to life--in person and online. Is this type of sensationalist advertising right for your brand? Who should you be collab...

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss awards and recognition. Not all awards are created equal, so how do we determine which make sense to pursue and which don't? What about the earned media value of appearing on the Inc. 5000 or a Power 100 list? If an award is won, how should we go about building context to make it as meaningful as possible to...

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries chat about the power and risks of creating online communities. How can companies shift away from simply selling products or services and into a lifestyle brand? Peloton presents an interesting case study with a few relevant takeaways for marketing and business leaders. When is it time to shift away from product and i...

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries turn to artificial intelligence to write a script for today's episode about (you guessed it) generative AI. Fair warning, the duo goes off-script every few sentences to talk about current applications for marketers and salespeople to leverage AI. Generative artificial intelligence is changing the landscape of adverti...

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss another counterintuitive topic: the advantages of embracing bias! Specifically, how does understanding and reacting appropriately with recency bias help marketing and sales leaders outpace competition? Not every scenario demands embracing recency bias, but there are many applications in business. How a custom...

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries unpack Magna's 2023 Global Advertising Spend Report. But don't be fooled by the headline! Our favorite marketing conversationalists take a deep-dive on where dollars are racing, where they are fleeing, and what it means for big and small brands alike. Marketers need to understand how expensive attention is getting--a...

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries chat through knowns and unknowns to arrive at optimal resource allocation. Marketing and sales leaders collect enough data to prove empirically which writer consistently gets more views on their blog posts; while salesperson has the highest ticket size per deal; which social media manager gets the best engagement rat...

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries chat through the implications of acknowledging that nobody bats a thousand. Sometimes it's the wrong audience, a miss on the selected channel, poor timing, or just a disconnected message. Our co-hosts talk through examples of Gucci, Netflix, and Burger King knocking it out of the park and then falling flat in short o...

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss when to cut ties with a former client and when to maintain the relationship. Some relationships are purely transactional because the product or service is a great fit. Often, however, there is a legitimate friendship to build on, even if no dollars are changing hands. We can't maintain relationships with ever...

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries try to avoid the controversy surrounding TikTok bans and lawsuits. Instead, they dive in from a sales and marketing perspective! TikTok videos are permeating Facebook, LinkedIn, and other social media platforms. In fact, YouTube, LinkedIn, and other platforms have adjusted their user interface to be more accommodatin...

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries don't talk about customer service. Instead, they talk about developing the pluck to steal customers from competitors with notoriously bad customer service. Selling on price has its place, but selling against bad customer service is often overlooked as an opportunity to earn market share. With the right strategy for c...

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries flip the script on the advice that marketers should always be testing and scaling new tactics. Yes, there is a place for trying new ways to grow our customer base, but when do we go back and ensure that everything is cleaned up? From old sales reps in the CRM to obsolete code in Google Tag Manager, where should marke...

On this episode of the Rethink Marketing Podcast, the Dean of Discovery, Eric Reed, and Mr. Marketing, Colin Jeffries, question conventional wisdom that print is dead. It may be shortsighted to write newspaper and magazine ads off as irrelevant, but where should they fit into a healthy marketing mix? Subscriber numbers are decreasing, so shouldn't that mean advertising costs are plummeting, too? S...

On this episode of the Rethink Marketing Podcast, the Dean of Discovery, Eric Reed, and Mr. Marketing, Colin Jeffries, explore how the Doppler Effect applies to marketing and sales. While conventional wisdom says to look at the macro, we take individual customers into consideration. The Doppler Effect explains that waves are perceived differently depending on the location of the sender and receive...

On this episode of the Rethink Marketing Podcast, the Dean of Discovery, Eric Reed, and Mr. Marketing, Colin Jeffries, stand in awe of software. But are marketing and sales leaders over reliant on automation? It takes time and memories to build connections like trust and respect. CRMs can record activities, but can they track relationships? Aren’t empathy, understanding, and mutual benefit impossi...

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries get into the importance of context and the true meaning of what a number means in the understanding of your marketing and campaigns. Numbers are agnostic. They don't have a definition until one is assigned. So how do we make the numbers valuable and listen to their story? You can listen to The Rethink Marketing Podcast...

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries unpack the common default of worshipping leaders and ignoring followers. This conversation should turn that setting on its head, as they uncover the superpowers that followers bring to the table. While leaders might be self-sufficient or in it for their own benefit, followers are willing to submit their own interests fo...

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries chat through the positives and negatives of taking marketing and sales personally. How do we separate ourselves from the products or services we represent and believe in? Should we be trying to create separation in the first place? When does it make sense to draw the line and acknowledge that it’s just business? You can...

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries talk about the Meta and the Metaverse. Can one brand own it? Is the full recreation of the physical world "Ownable"? Bombastic, arrogant, explosive, exponential are just of few of the adjectives around Meta and the Metaverse. What is the role of augmented reality? Have a listen. Potentially lost in the massive size of t...

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries talk about the payoffs of embracing "dadness" by brands. Old wisdom said to accentuate pain points to solidify product need. More recent marketing and sales strategies advocate for playing it cool and letting our customers self-discover their need. How do we shine a light on real pain points and prove true costs or risk...

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries rethink social media scheduling. Are brands making social media anti-social through the use of scheduling tools like Hootsuite, Agorapulse, Sprout Social, and more, or do those tools empower marketers to connect with audiences better? What is the balance between relevant immediacy and thoughtful planning? How do we stre...

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries take a counterintuitive stance and argue against voluminous content creation. Instead of being middle-of-the-road (boring), how do we stand out and make a splash? What can we learn from other industries, from big failures, from angry customers, and beyond? How can we step in and answer pressing, challenging, and unanswe...

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries converse about why marketers should lead their organization's copyright decisions. Leaving intellectual property protection only to the legal team or human resources is flat out bad advice! So what do marketing and sales leaders need to know about copyright protection to avoid abdicating decision-making? This conversati...

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries answer the question: should college students major in sales? With fewer than 60 universities in the United States offering sales as a major, is this an underserved market or are other majors preparing students for sales success? With the foundations of sales laid in relationship building, networking, negotiation, and pr...