The Retail Revolution Diary

Most retail negotiations feel uncomfortable for one simple reason: They've been reduced to a conversation about price. In this episode of The Retail Revolution, I share the four mistakes I see suppliers make repeatedly when negotiating with retailers. We discuss: • Mistake #1: You send a price list and nothing else. • Mistake #2: You negotiate emotionally because you're not prepared. • Mistake #3:...

A good product is not enough to succeed in retail. And honestly, that’s one of the hardest realities for many suppliers to accept. In this episode, I break down 4 limiting beliefs that prevent good products from scaling inside retail organisations. We discuss why: Good products do not automatically sell Product alone is rarely true differentiation Innovation without execution often fails More SKUs...

The 4 limiting beliefs that make suppliers weak in Retail Negotiations In this episode, I break down one of the biggest misconceptions in retail: the belief that retailers hold all the power. After years working inside retail as a buyer, I actually saw something very different. Retailers are also dependent on suppliers: for innovation, execution, expertise, flexibility and category growth. So why...

Most suppliers think they understand how decisions are made in DIY retail. The reality? They’re often operating on outdated or incomplete assumptions. In this episode, I break down 4 common beliefs that quietly damage your performance with retailers and what’s really happening behind the scenes. We cover: Why price is rarely the only decision driver Why buying decisions are never made by just one...

Test my AI-Twin: https://miria.ai/fiorella-origlia Most DIY suppliers think their challenge is selling. It’s not. The real problem is: they’re not being seen, understood, or considered. In this episode, we explore how social media and AI are changing the rules of supplier selection in the DIY industry and what it actually takes to stand out today. You’ll discover: Why visibility has become a key d...

In this episode, I share a recent conversation with a DIY supplier, a genuinely positive and forward-thinking discussion. But it also highlighted something I see too often: It’s time to change the track. At the same time, there’s a second challenge: the way DIY products are presented online. Content is often boring, emotionless, and identical, making it almost impossible to stand out or create rea...

In this episode (C13), I talk about a challenge I often observe inside supplier organisations: internal misalignment . Many companies believe their teams are aligned and collaborating well. But when growth ambitions are not achieved, the root cause is often deeper inside the organisation. In this episode, I share three signals that may reveal internal misalignment: • Growth ambitions without clear...

I’ve just come back from Internationale Eisenwarenmesse in Cologne , and I wanted to share a few reflections from the discussions I had there. Over two intense days, I had 17 meetings with suppliers and industry professionals , discussing tenders, retail expectations, supplier positioning, and the challenges many companies face when working with large retailers. In this episode, I talk about: What...

Too many clients. Too many tenders. Not enough time. This is one of the biggest reasons suppliers struggle to perform in retail. When everything feels strategic, nothing really gets prioritised. In this episode of The Retail Revolution Diary , I explain a simple framework: The Client Priority Matrix. This tool helps you structure your client portfolio and decide where to focus your time and resour...

C10: Retail Negotiation - Levers & Mindset Tired of getting trapped in endless price wars? In this episode, I reveal the creative levers that can transform your retail negotiations. Some will sound familiar, but negotiation is ultimately a game of creativity and strategy. Then we shift to what truly makes the difference: your mindset. Learn to self-regulate yourself to not be an emotional nego...

In this episode of The Retail Revolution Diary , I step away from strategy frameworks and retail mechanics to share something more personal. This is a mindset-driven episode about entrepreneurship, leadership, and the books that quietly shape the way I think, decide, and show up every day. Not book summaries. Not motivational clichés. But reflections on how reading influences focus, resilience, cl...

This chapter starts with a sentence I hear more and more often from suppliers across markets and categories: “But I’m already doing all of that…” And sometimes, that statement is absolutely true. In this episode, I don’t talk about mistakes, missing tools, or what suppliers “should” be doing differently. I explore something more subtle — and more common: Why progress can still feel blocked even wh...

Chapter 7 - the one that should have been 6, but we’ll be fine. Welcome back to The Retail Revolution Diary. This is Chapter 7… which, to be totally honest, should actually have been Chapter 6 but numbering and I clearly took different paths this week. So it’s 7. We’ll be fine. In this episode, I talk about three things: * Tenders: why starting when they open is already too late Preparation months...

Chapter 7 - the one that should have been 6, but we’ll be fine. Welcome back to The Retail Revolution Diary. This is Chapter 7… which, to be totally honest, should actually have been Chapter 6 but numbering and I clearly took different paths this week. So it’s 7. We’ll be fine. In this episode, I talk about three things: Tenders: why starting when they open is already too late Preparation months a...

The Retail Revolution Diary is back for a new year. In this episode, I invite you to slow down before rushing into 2026 and to do a simple, honest exercise: three lists. Three things that worked and must continue, three things that failed and must stop, and three priorities you didn’t have time for but that truly matter. Not a dashboard. Not a business plan. Just clarity. I also talk about the imp...

After a short pause, The Retail Revolution Diary is back. In this episode, I share what I genuinely believe is the most useful Christmas gift I can offer suppliers this year. Not a framework. Not a checklist. Not another slide deck. But a practical way to test your offers, pricing logic and negotiation angles before they land on a buyer’s desk. I explain why generic AI tools often fail in retail c...

Today, we go deeper into negotiation season and the one tool suppliers misunderstand the most: the internal cost breakdown. Not the one you share with retailers, the one that should finally align Purchasing, Finance, Sales and Production. I explain why the lack of an honest, shared cost structure creates internal chaos, unjustified price increases, and credibility loss during negotiations. I also...

Today, we go straight into the heart of retail: what Private Label really is, how it differs from branded strategies, and why the cost structure must never be the same. I also break down the internal organisation of retailers, Group, Buying Offices, and Banners and how each of them shapes decisions, margins, and expectations. In this episode, I share:• What is Private Label and why it exists.• Whe...

Retail Revolution Diary - Chapter 1 In this first chapter, I introduce myself and what it really means to be a Retail Transformer . I walk through the value you’ll find in The Retail Revolution book on Amazon, why I wrote it, and how it can help you shift your approach. I also share a few negotiation tips for this end-of-year period when everyone wants the same thing: more sales, more margin, more...