The Results Show, With Dr David Shephard

In the final episode of Influencing Magically , David and Pete reveal the elusive, powerful force that amplifies everything else — The Prestige . Borrowed from the world of stage magic and explored in the movie of the same name, The Prestige is about expectation management —creating a moment before anything has happened where your audience already believes: "This is going to work." Learn how to bu...

This is the episode where it all comes together. After exploring the six psychological principles of influence—liking, reciprocity, social proof, commitment, authority, and scarcity—David and Pete now show you how to blend them into a single persuasive system. If you're serious about influence in business, leadership, or everyday communication, this episode reveals how to use the rules like musica...

In this episode of Influencing Magically, David and Pete explore one of the most powerful psychological drivers of human behavior: scarcity. If you've ever procrastinated on a purchase only to miss out—or used limited-time offers in your business—this is your rule. Discover how 50% of your audience may never act unless they believe something valuable is about to disappear. It’s time to unlock the...

In this powerful episode of Influencing Magically, David and Pete unpack the principle of authority—not the bossy kind, but the kind that gets people to listen, trust, and act. Discover why status symbols, tone of voice, and even one flashy tie can radically change how others perceive your credibility. Plus, you’ll learn how to apply Cialdini’s research and psychological experiments to build real-...

Want to become more likeable — not just socially, but in a way that opens doors, wins hearts, and drives results? In this episode of Influencing Magically, Dr. David Shephard and Pete Burnett break down the psychology of Liking, one of Cialdini’s core principles of influence. You’ll discover how simple behaviours like mirroring, giving compliments, and creating nostalgic associations can build ins...

In this episode of The Result Show, David and Pete explore the powerful principle of Social Proof — one of the most persuasive forces in human behavior. Why do people wait to act until others go first? How can businesses ethically harness that instinct to boost results? From psychological experiments to real-world stories (including lifts, laugh tracks, and the four-minute mile), this episode show...

What if the key to lasting change, deeper persuasion, and even identity shifts could be traced to just two words? In this episode of The Result Show, Dr. David Shephard and Pete Burnett reveal the principle of commitment and consistency. This isn’t just about influence in business or sales—it's how people come to define who they are. From toy shops and church sermons to cults and Tony Robbins, thi...

What if one small action could increase your success rate by up to 500%? In this episode of The Result Show, we explore the powerful principle of reciprocity, the first of Cialdini’s six rules of influence. From free gifts to smart negotiation techniques, discover how giving value first creates a ripple effect of trust, goodwill, and action. We break down real-world experiments, share funny storie...

Welcome to Season 2 of The Result Show! In this episode, Pete and David kick off a brand-new series: Influencing Magically. Combining Cialdini’s six principles of persuasion with the practical power of NLP, this episode lays the foundation for an ethical, powerful, and highly practical masterclass in influence. If you’ve ever wondered how to become more persuasive in business, leadership, family l...

🎯 Selling Magically Express Ep4 – How to Build Your Customer Roadmap In this final episode of the mini masterclass, we reveal the Customer Roadmap – a simple framework that maps your prospect’s needs, highlights your value, and makes the decision to buy feel natural and obvious. Using real-life case studies (including a networking group and Fix My Mind therapy business), we explore how to design...

🎥 Selling Magically Express Ep3 — Objection Inoculation for Effortless Sales In this episode, we’re tackling the four real reasons people don’t buy — and how to eliminate them before they’re ever raised. From objection inoculation (inspired by Tony Robbins) to strategic page and pitch design, you’ll learn how to smooth the customer journey and increase conversions without pressure or awkwardness....

Selling Magically Express Ep2 — How to Sell with Emotion and Insight In this second episode of our *Selling Magically Express* mini-series, we explore one of the most important — and most overlooked — drivers of buying decisions: **emotion**. Learn how emotions drive choices, how customers rationalise after the fact, and how you can align with their **Unique Buying Points** (UBPs) using a simple t...

Welcome to Selling Magically Express — a mini-masterclass within The Result Show! 🎉 Today, we dive into one of the most critical (but often overlooked) factors in sales success: Trust beats USP. In this first part of our series, you’ll discover why people don’t just buy the best product or the most unique service — they buy the person or company they trust and like. We explore real-life examples,...

Welcome back to The Result Show! In this second episode of Presenting Magically Express, we unlock one of the most powerful tools any presenter can learn — how to structure your genius. If you've ever been asked to "say a few words" on the spot… if you've ever panicked while staring at 109 slides… or if you've ever wanted to speak confidently without clinging to notes — this episode is for you. Di...

Welcome to Presenting Magically Express – a brand-new series within The Result Show focused on teaching you how to present with power, presence, and purpose using NLP. This first episode dives into the most important (and most overlooked) skill in speaking, performing, or showing up in any high-stakes situation: Your State. You can be the most skilled speaker in the world, but if your state isn't...

No, it’s not clickbait. “Suck, Squeeze, Bang, Blow” is the classic model of how an internal combustion engine works—and in this episode of The Result Show, Pete and David reveal why it’s also the perfect metaphor for building a successful, sustainable business. This is a must-watch for anyone in coaching, therapy, or personal development who’s ever said: “I’m great when people are in the room—but...

In this episode of The Result Show, David and Pete geek out over their love of photography—but not just for nostalgia. They draw powerful, practical parallels between cameras and the human mind, using submodalities and focus as metaphors for how NLP gives us manual control over our inner experience. Whether you're a total NLP beginner or a seasoned practitioner, this episode is packed with golden...

In Part 2 of our conversation with Elizabeth Cowper, we explore how NLP, hypnosis, timeline therapy, and Huna have helped her navigate the toughest challenges of modern leadership—including delivering a high-pressure TED Talk, building her company Ludo, and parenting through real-world stress. From self-hypnosis and perceptual positions to the life-changing power of Ho'oponopono, this episode is p...

In this episode, we are joined by Elizabeth Cowper, a former HR Director turned entrepreneur, to explore how NLP has transformed her leadership, career, and parenting journey. With 30 years in HR, Elizabeth has used NLP to coach teams, drive business strategies, and develop leadership skills in the corporate world. She also shares how NLP helped her navigate major life transitions, including divor...

In this second episode with Jacqueline Rogers, we dive into how she scaled the Athena Network into an international success story, applying NLP, hypnosis, and timeline therapy to leadership, resilience, and business growth. Jacqueline shares how her NLP training helped her navigate challenges—including financial downturns and the global shift to online business—and how she used state control, anch...

In this episode of The Result Show, we welcome back Debra Heslin to explore HeartMath, a powerful science-backed system for creating emotional coherence, resilience, and optimal decision-making. Debra explains how HeartMath techniques can be used alongside NLP, Huna, and Timeline Therapy® to help regulate emotions, reduce stress, and improve overall performance—whether in leadership, coaching, or...

In this inspiring episode of The Result Show, we welcome Jacqueline Rogers, founder of The Athena Network, to share how NLP helped her transition from corporate life to building a thriving women’s business network. Jacqueline’s journey began in corporate sales and consulting, where she first discovered NLP. She quickly realized it wasn’t just about selling more—it was about creating a life she tru...

In this special episode of The Result Show, we sit down with the incredible Debra Heslin, an expert in NLP, Timeline Therapy®, Hypnosis, and Huna. Debra shares her journey from high-powered corporate America to coaching and energy work, revealing how she integrated NLP and Huna to create transformational results for herself and her clients. We explore how she skyrocketed her coaching business afte...

In this episode of The Result Show , we continue our fascinating conversation with Callum and Connor, exploring how they actively use NLP, Huna, and language mastery to create tangible results in business and life. From leveraging language patterns in sales and leadership to shifting personal and professional mindsets, this episode is packed with practical insights. Whether you’re an NLP practitio...

In this special episode of The Result Show, we welcome Kallum Hock and Conor Healy, two key figures behind the success of the Tad James Company, now running Connekt Coaching. They share their transformative journeys—from spiritual seekers and global travellers to leaders in NLP, Huna, and business success. Join us as we explore how real-world application of these techniques—rather than theory alon...