Ton Dobbe

The Remarkable SaaS Podcast

For B2B SaaS founders who are done blending in. The Remarkable SaaS Podcast features unfiltered conversations with SaaS founders navigating the real challenges of building software that matters. Hosted by Ton Dobbe, author of The Remarkable Effect, each episode zooms in on one of the 10 traits that define remarkable software companies—like offering something truly valuable and desirable, and aiming to be different, not just better. Some guests are scaling fast. Others are still in the trenches—but all share hard-won lessons about what it really takes to create pull, shorten sales cycles, and b...

Author

Ton Dobbe

Category

Technology

Podcast website

valueinspiration.com

Latest episode

Jul 8, 2026

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Episodes

#411 – Alex David: The question AI made everyone forget 08.07.2026

A story about thinking harder while everyone builds faster. This episode is for founders wondering why shipping faster with AI hasn't made their product any better. Building has never been easier. That's exactly the problem. Alex David spent a decade in pricing — Simon-Kucher, then Segment — before founding unSurvey, an AI company G2 acquired last year. Today, he leads AI Solutions there. His worr...

#410 – How Mazy Dar found room in Google and Microsoft's market — and won the world's biggest banks 01.07.2026

A story about the market everyone assumed was taken. This episode is for founders wondering how to find room in a market owned by giants. The biggest software market in the world looked fully taken. Mazy Dar, CEO of Here, found room in it anyway. He spent 26 years on one pain the giants' browsers aren't built around — a browser made for work, not the public internet. The world's biggest banks now...

#409 – How Renaud Charvet chose ownership over speed — and made Ringover impossible to copy 24.06.2026

A story about what compounds when you don't take the shortcut. This episode is for sales-led SaaS founders who invested to grow fast but now realize they forgot to grow their differentiation. Most software companies buy speed — they build on someone else's foundation — and never count the cost. Renaud Charvet, co-founder and US CEO of Ringover, took the opposite path. He started in 2005 selling ch...

#408 – How Stan Markuze refused the me-too game and made buying a no-brainer 17.06.2026

A story about choosing the one thing no competitor would copy. This episode is for sales-led SaaS founders stuck in a crowded category, wondering how to escape the price-and-features war In a crowded category, most founders just try to win it. Stan Markuze, CEO of Balance, did something else. Five companies in, with two auto-tech exits and a decade in real estate, he'd seen what a price war looks...

#407 – How Martin Gourdeau refused the commodity race and added $1M ARR in 9 months 10.06.2026

A story about choosing the harder fight on purpose. This episode is for SaaS founders wondering why adding more features to their niche product isn't creating the edge it used to. Most niche SaaS races to add features—and wonders why margins shrink. Martin Gourdeau, CEO of Vacation Tracker, took a different path. After running Workleap as President and GM, he took a year off to study what's actual...

#406 – How Chad Gaydos chose fit over TAM and doubled deal sizes in 12 months 03.06.2026

A story about asking the question many CEOs avoid—and finding real money. This episode is for SaaS CEOs with a nagging feeling that their growth isn't compounding the way it should. Most CEOs chase market size. And miss what actually matters. Chad Gaydos, CEO of Procurify, took a different path. With 30 years across SAP, Skillsoft, Talkdesk, and Total Expert, he's learned that growth isn't about h...

#405 – Burak Karakan, CEO of Bruin - On the cost of trying to please everyone 27.05.2026

A story about an opinionated founder, the customers he turns away, and the ones who stay. This episode is for SaaS founders quietly wondering whether trying to be a fit for every buyer is what's slowing them down. Most founders think the goal is to be a fit for as many buyers as possible. Burak Karakan, Co-founder and CEO of Bruin, runs his company on the opposite belief. A former engineering mana...

#404 – How Tim Barker proved the software org chart is now optional 20.05.2026

A story about rebuilding how a company runs from the ground up. This podcast is for SaaS founders wondering whether the playbook they've been running is still enough to keep their edge. Most software CEOs scale by hiring. Few question that. Tim Barker, CEO of Attain IP, walked away from the obvious next move. After scaling Salesforce in EMEA, leading DataSift through Twitter's data shutdown, and r...

#403 – Why Amos Bar-Joseph rejected the playbook every unicorn ran 13.05.2026

A story about questioning the play itself—not the execution. For SaaS founders quietly wondering whether their next round will fix what the last one didn't. Most founders who fail try harder the next time. Amos Bar-Joseph, co-founder and CEO of Swan, took a different path. Three-time founder. Two prior B2B startups built on the unicorn growth-at-all-costs playbook—both ended in failure. On the thi...

#402 – How Joseph Lee refused to outspend his rivals — and outgrew them anyway 06.05.2026

A story about advantages that capital cannot buy. This episode is for SaaS founders who are watching better-funded rivals raise round after round—and questioning whether outspending is really the only way to win. Most founders chase scale before they've earned the right. Joseph Lee, CEO of Supademo, took a different path. After six years and several pivots in his previous company, he started Supad...

#401 – How Alex Levin grew Regal 4x while ignoring what everyone else was doing 29.04.2026

A story about refusing what the market expected—and a business that grew stronger for it. This episode is for sales-led SaaS founders wondering why adding more people keeps making growth harder, not easier. When I last spoke with Alex Levin in 2022 , Regal was already scaling. Since then, revenue has grown 4x—with the exact same team. Back in 2022, Regal was growing fast, and the team was expandin...

#400 - What 99 CEOs wish they'd known sooner 15.04.2026

Four hundred episodes. When I started this podcast, I had one simple belief: the best lessons in building a remarkable software company don't come from business books or consulting frameworks. They come from CEOs who've lived it — the ones who made the hard calls, paid for the wrong assumptions, and built something worth talking about. I went back through the last 99 conversations — and pulled the...

#399 – How Louis Hoch rejected the obvious customers—and grew when rivals collapsed 01.04.2026

A story about choosing who not to serve—and building competitive advantage no crisis can touch. This episode is for sales-led SaaS founders who've never tested whether their revenue would survive a major market shock — and aren't sure they want to know the answer. Most software companies are built to serve as many customers as possible. Louis Hoch, CEO of Usio, chose differently. Louis has been bu...

#398 – How Scott Reynolds bet on depth over breadth and built a position that sticks 25.03.2026

A story about choosing the hard problem—and winning because of it. This episode is for sales-led SaaS founders who feel their product lead shrinking—and wondering what actually creates a position competitors can't close. Most founders chase obvious markets. Scott Reynolds chose a complicated one nobody else wanted. Scott, co-founder and CEO of UpCodes, is a trained architect who has lived the pain...

#397 – How Dean Mathews rejected conventional growth and built a company 170,000 people rely on every month 18.03.2026

A story about measuring success differently—and what that single decision builds. This episode is for SaaS founders who sense their growth metrics are missing something — and can't put their finger on what. Many SaaS companies track monthly active users. Dean Mathews asks a different question when he looks at that number. Dean Mathews, Founder and CEO of OnTheClock, launched his time-tracking comp...

#396 – Why Hewitt Tomlin reversed course at $10M 11.03.2026

A story about admitting your own strategy pulled you away from what matters. This episode is for sales-led SaaS founders wondering whether their expansion strategy is building strength—or spreading them thin. Most SaaS founders treat $10M as proof the playbook works. Hewitt Tomlin, CEO of TeamBuildr, treated it as a reason to question everything. He and his college teammate James Peters built Team...

#395 – How Bassem Hamdy created something no competitor can touch 04.03.2026

A story about destroying your own work—and creating what lasts. This episode is for sales-led SaaS founders who suspect their product is slowly becoming a custom shop—and don't know how to stop it. Bassem Hamdy, CEO and Co-Founder of Briq, has spent 25 years in construction technology—three software revolutions, three companies. He says Briq found product market fit every 24 months. Each time mean...

#394 – Jon Jorgensen on how Access Group went from £50M to £9.2B valuation 25.02.2026

A story about what happens when you build a Forever Business—instead of chasing the next exit. This episode is for sales-led SaaS founders who feel the business is getting slower the bigger it gets—and starting to accept that as normal. Most software companies slow down as they scale. Access got faster. Jon Jorgensen, Co-CEO of The Access Group, joined as a telesales trainee straight from school....

#393 – How Andrei Pitis killed a working product and grew 10x in months 18.02.2026

A story about betting on what's coming—not what's working. This episode is for SaaS founders questioning whether their current traction is real momentum—or just comfortable motion. Traction can be the most dangerous thing in a startup. Andrei Pitis, CEO of Genezio, built a serverless developer platform with real users and real momentum. Then he killed it. Andrei Pitis built Vector Watch, a smartwa...

#392 – How Georgi Petrov built four companies on profit, not fundraising 11.02.2026

A story about choosing margins over momentum—and letting investors call you wrong. This episode is for SaaS CEOs stuck around 20% EBITDA and wondering what it actually takes to double it without cutting their way there. Most SaaS companies treat 20% EBITDA as a healthy number. Georgi Petrov targets 50. Georgi, CEO of Uxify, has founded four companies in 15 years with two exits—including one to WP...

#391 – How Pete Hunt turned a tool into a tribe 28.01.2026

A story about users competitors can't steal. This episode is for SaaS founders wondering why their users like the product but don't love it. Second movers usually copy the leader's playbook. Pete Hunt, CEO of Dagster Labs, took a different path. He joined as Head of Engineering in 2022, became CEO ten months later, and inherited a company that was #3 or #4 in a crowded category. Today they're #2 o...

#390 – How Jim Whatmore chose patience over speed to dominate UK field service 21.01.2026

A story about building market leadership by saying no to obvious growth—on purpose. This episode is for SaaS founders chasing international expansion—and questioning if dominating locally first makes more sense. Most SaaS companies chase international markets early. Get traction locally, then expand globally fast. Jim Whatmore, CEO of Joblogic, walked away from that playbook. He spent three years...

#389 – How Tal Peretz questioned the AI playbook and created results competitors can't match 14.01.2026

A story about choosing what others avoid—and creating competitive advantage no one can copy. This episode is for sales-led SaaS founders wondering why their AI product investments are not creating the competitive edge they expected. Most SaaS companies race to add AI features and wonder why nothing changes. Tal Peretz, CEO of Onfire, took the opposite path. Before writing a single line of code, he...

#388 – How Panos Siozos reached 12.5K customers across 150 countries 07.01.2026

A story about solving two problems everyone else picks between. This episode is for SaaS founders with deep domain expertise—and wondering why the market isn't responding the way they expected. Most SaaS companies struggle because they know what the solution should be. Panos Siozos, CEO of Learnworlds, came from a research background in educational technology—three generations of teachers, deep pe...

#387 – How Mariano Garcia-Valiño proved he could save lives—but couldn't find anyone willing to pay 19.11.2025

A story about how "everyone agrees" is the most dangerous lie in SaaS. This episode is for SaaS founders frustrated watching their solution solve real problems—but wondering why no one actually buys it. Most healthcare startups don't fail because their tech doesn't work. They fail because they can't find anyone willing to pay for it. Mariano Garcia-Valiño, Founder and CEO of Axenya, spent 18 month...

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