The Remarkable Project

In this episode of The Remarkable Project Jay chews the fat with business partner Neil Terry, as they tackle the topic of how to stand out in the sales process. Via a collaborative roundtable format featuring a handful of colleagues and listeners from all over, the pair touch on three powerful pillars which you can start using to support your selling and set you apart from the competition. Our gue...

In this episode of The Remarkable Project Jay talks to one of the most vibrant voices in the business of podcasting, Adam Schaeuble, about why patience is a virtue when growing an engaged audience, how every piece of content is an opportunity to bolster customer value, and what cutting the clutter can bring to your work-life balance. Adam Schaeuble is a full-time podcaster and podcasting business...

In this episode of The Remarkable Project Jay talks to well-travelled chef and local food delivery business owner Kelly Eastwood about being resourceful in the face of adversity, why personal connection is the ground zero of community and organisational culture, and how care is key to making customers feel crucial. After 14 years of working as a Private Chef to Royalty, Russian Oligarchs and many...

In this episode of The Remarkable Project Jay talks to author Bo Burlingham about what it takes to be a company that that has chosen to be great over big. We look at the principles of the highly successful companies that Bo researched, the communities they serve and the relationships and stories that define them. Bo Burlingham has been writing about entrepreneurs and entrepreneurship for 40 years,...

In this episode of The Remarkable Project Jay talks to sales expert and author Brent Keltner about why traditional funnels are failing, how to build buyer journeys that matter, which tools can help businesses ensure they are a true fit for their customers, and what fierce loyalty means for shareability.   Brent Keltner, Ph. D. is founder and President of Winalytics LLC, a go-to-market and revenue...

We have spoken a lot about the physical experience that you give to your customers but what about the online experience? How often are you helping your customers feel connected to your business and community online?   On the Remarkable Project this week, we have Jing Reilly. Jing is a CyberPsychologist and a Human-Centric Consultant who works with clients to unlock the potential of their customers...

People are understandably selfish when it comes to spending their time and money, but what does this mean when it comes to how we should engage with them?   Darcy Smyth is a co-founder and director of the Why Bravo. Why Bravo helps project-centric sales teams celebrate new company records globally by developing and deploying strategic thinking, deliberate sales and marketing plans, and unrivalled...

Do you use the power of storytelling to bring your business to life for your clients and customers? Gabrielle Dolan is considered a global expert in business storytelling and real communication. She is a highly sought after international keynote speaker and best-selling author of seven books. Her latest – Magnetic Stories – was a finalist in two categories at the 2021 Australian Business Book Awar...

How do we harness the power of human connection to create stronger and more valuable relationships with our customers and clients?  David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it, including ‘The New Rules of Marketing and PR’, which is now in its 7th edition and has sold over 400,000 copies sold in English (having been translated into 29...

How do we ensure our businesses stays relevant and profitable? By building them from the outside-in, with customer experience at the epicentre of everything we do. Phillip Di Bella is an entrepreneur, business owner, marketeer and mentor. His unique ability to visualise and commercialise what many others may never see has been on display through establishment of Di Bella Coffee, which became Austr...

In this weeks Remarkable Conversation we speak with Ben Johnston from Evocative. Ben and I look at the importance of doing a yearly performance review on your brand to ensure it is still telling the right story.   Evocative is a brand design company based in Brisbane, Australia that work organisations to invent or reinvent brands to not only allow their clients to think and act more deliberately b...

How do you use creativity and storytelling to design client and customer experiences which will connect and make memories?  Theron Skees is a master story-teller and former Imagineering creative executive for the Walt Disney Company, where he oversaw design of their soon to be unveiled private island, a fleet of ships and new theme park lands and attractions around the world. Growing up in a famil...

In this weeks Remarkable Conversation we speak with Peter McKeon from Salesmasters International. Peter and I unpack what it takes to create a truly remarkable sales presentation.   Salesmasters International takes a client-by-client approach to designing innovative sales training programs that help businesses grow their revenue and in turn their business.  Peter's years of experience both in...

How can you effectively and efficiently scale quality engagement with your brand or business at pace, whilst ensuring that the essence of what you’re trying to achieve and why doesn’t get lost along the way? Brendan Kane has been described as an outside the box thinker who empowers brands to scale, expand and accelerate their business and influence.  He has acted as an innovation strategist for Fo...

In this weeks Remarkable Conversation we speak with Glenn Fawcett from Insight Social Media. I ask Glenn to give us 3 ways in which we can improve the amount of engagement on our next social media post. Insight Social are a digital marketing agency based in Noosa QLD that work with national and international clients to leverage the power of social media to not only grow their business but to also...

How do you get your team to feel as passionately about your business as you do? So they become the front-line in spreading the word?  Today on the Remarkable Project, I am honoured to bring you a conversation with the CEO of Pacific National - Paul Scurrah. Paul was the CEO of Virgin Australia when the pandemic hit and before that was CEO at Queensland Rail and also had Non-executive Director role...

In our first Remarkable Conversation I speak with Neil Terry about how to improve your word of mouth this Christmas. Since moving on from a position as VP of Marketing Services for a leading global brand experiences and partnerships agency (who play primarily in the popular culture, entertainment space), Neil has been working with organisations in the areas of strategic consultancy, concept, campa...

How can you turn the impact you hope to have into an actionable strategy that truly influences your customers in a valuable way?   Tim Duggan is a Sydney based author and new media entrepreneur, as well as a firm believer in using the power of business for good. Tim Duggan is a new media entrepreneur who has co-founded several digital media ventures, most notably Junkee Media, the leading digital...

Well today on the Remarkable Project, I, Jay Tinkler review the past 9 episodes!  As we finish off Season One of The Remarkable Project I wanted to have a look at where we are at with answering the question how you build a business that people feel compelled to talk about.  In this episode I am going to do my best to summarise some of the key takeaways into path of how you can look at improving yo...

How can we turn a creative concept into an authentic product that thousands of people are hungry to invest their hard earned money into, months before they get to experience it, and which relies on relatively limited marketing?  Jess Ducrou is co-CEO of Secret Sounds, a Live Nation partner, and producer of Australia’s premier festivals including Splendour In The Grass and Falls Music and Arts Fest...

How does psychology relate to business? What insights can we use from behavioural science to improve customer experience and even boost sales? Roger Dooley, international keynote speaker, writer, author, and founder of Dooley Directs consultancy, shares his expert knowledge about the intriguing relationship between science and business. He highlights research-backed tactics that any marketers or b...

How do you make an idea come to life? How do you create something that compels people to talk about it and keep coming back for more?  Joe Brumm, film director and writer of the popular children’s TV show, Bluey, speaks on what it takes to make great kids’ movies and shows while creating remarkable experiences for both children and their parents. Joe shares his candid thoughts on the experience of...

Have you really looked into the impact that your business has on the lives of others? Does your purpose align with your values?  James Bartle, Founder of Outland Denim, speaks on the importance of having a purpose in business and how he’s translated his purpose into an empowering tool for staff, stakeholders, and customers. He also gives you practical advice for evaluating the impact of your busin...

Can free popsicles, fun and customer service create a number 1 Hotel in Los Angeles?   Darren Ross, Owner and CEO at Service Freak Hospitality and COO of Magic Castle Hotel, shares the process of making marketing easy by providing guests with a creative approach to service.  On appearance, The Magic Castle Hotel in Los Angeles is nothing special. It is an old apartment complex built in 1937 that w...

What would change in your business if you charged for admission?  This week, Jay interviews B. Joseph Pine II, the co-author of the Experience Economy and director at Strategic Horizons.  In this episode, Joseph argues why products and services are not enough in building a business that can organically grow through word of mouth.    We discuss how companies can truly thrive if they focus on the tr...