Jay Tinkler
The Remarkable Project
The Remarkable Project helps business owners, optimisers and curious marketers to push past the "same-same" world of marketing into a world of unexpected customer experiences, word-of-mouth and a more compounded approach to marketing. Each episode weaves the path that experts including scientists, entrepreneurs, creatives, innovators and more, have used to build businesses that people feel compelled to talk about. Come and join the journey if you have been asking:- How to improve word of mouth for a small business- How do I improve my customer experiences?- What tools should I use for building...
Be sure to visit the podcast's website and support the creator: www.remarkably.com.au
Author
Jay Tinkler
Category
Podcast website
Latest episode
Aug 7, 2024
Where to listen?
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Episodes
053: Creating a "Can't Live Without" Business with Sendle's James Chin Moody 26.09.2022 50:58
In this episode of The Remarkable Project Jay speaks with Sendle chief James Chin Moody, about why asking customers how disappointed they’d be if your product or service disappeared can be so telling, how partnerships are where stakeholder capitalism can really come into its own, and Sendle’s five virtues-based H’s and their impact on the business. James Chin Moody is the Co-Founder and CEO of S...
052: Using Customer Support & Community as your Remarkable with Sarah Hatter 13.09.2022 1:00:32
In this episode of The Remarkable Project Jay speaks with customer care and support expert, Sarah Hatter, about why the best communities give members a voice, how listening, caring and acting are key to driving repeat business, and the reason replicating the CX of a brand you admire may well miss the mark for your organisation. Sarah Hatter is the founder of CoSupport, a customer experience coach...
051: Scaling a Business through a Niched Community with Brent Weaver 06.09.2022 1:00:05
In this episode of The Remarkable Project Jay speaks with UGURUS founder, entrepreneur and author, Brent Weaver, about why minor tweaks to your niche can have major business impacts, how a killer community is the safety net you need as you scale, and the benefits of building out your own interactions engine. Brent Weaver leads the vision for UGURUS, a platform and set of educational programs which...
050: Mastering Your Brand Conversation with Kate DiLeo 29.08.2022 46:36
In this episode of The Remarkable Project Jay speaks with brand architect and author, Kate DiLeo, about why finding your sweet spot as a business or brand is what attracts the ‘right’ customers for you, how conversations trump stories when it comes to compelling buyers, and the value of identifying where your ideal customers already hang out. Kate DiLeo is a brand architect and #1 international be...
049: Unlocking Evolutionary Ideas with Ogilvy's Sam Tatam 23.08.2022 1:01:47
In this episode of The Remarkable Project Jay speaks with Sam Tatam, author and behavioural science guru at global ad, marketing and PR giant Ogilvy, about why the question “where has this been solved before?” is so powerful in developing solutions, how businesses can enhance client trust by better understanding behavioural science, and the value of moments which communicate investment in customer...
048: How to be Truly Customer-First with Neil Terry 16.08.2022 47:03
In this episode of The Remarkable Project Jay and his Remarkably Co-Founder, Neil Terry, reflect on recent conversations with clients, collaborators and each other, around the idea that actively committing to a truly customer-first approach is not merely an opportunity to refine, but also a vehicle for sustainable and strategic growth. From a look at why “it’s not all about you” seems to be a negl...
047: The Science of Extreme Customer Trust with Dr Michael Rosemann 09.08.2022 52:51
In this episode of The Remarkable Project Jay speaks with the incredible Dr Michael Rosemann, Professor, author and thought-leader, as well as the Director of the Centre for Future Enterprise at the Business School of Queensland University of Technology (QUT) in Brisbane, Australia. The conversation touched on how trust continues to climb the business problem solving agenda, why trust design could...
046: Being Remarkable in the Automotive Industry with Hayley Phillips 02.08.2022 57:47
In this episode of The Remarkable Project Jay speaks with Hayley Phillips, a dynamic marketeer recently kicking goals in the automative space with Volkswagen, about why customer ‘life stages’ are key to looking beyond features and benefits, how data is transforming personalisation in the auto industry, and the importance of nurturing a creative culture internally and externally. Hayley Phillips ha...
045: Inspiring a Team in the New World with Stephen M.R. Covey 25.07.2022 1:04:10
In this episode of The Remarkable Project Jay speaks with the legendary author of ‘Trust and Inspire’, Stephen M. R. Covey, about leadership in this “new world”. Stephen shows us how trust, as an economic driver, is key to the success of any team and also adds that learning how to connect your purpose to the people you lead allows the mobilisation of creativity, innovation and growth you need to e...
044: Drive Better Engagement at Your Event with Meetup's Gwyn Krueger 19.07.2022 48:31
In this episode of The Remarkable Project Jay speaks with Gwyn Krueger, Senior Director of Customer Experience at social gathering platform, Meetup, about why 9/11 was the seed from which Meetup.com grew, how having options around showing up contributes to sustained engagement, and the importance of understanding the psychology of getting together in delivering valuable community experiences. For...
043: The Secrets to Driving Consistent Customer Reviews with Lachlan Fea 12.07.2022 38:07
In this episode of The Remarkable Project Jay speaks with the CEO and Co-Founder of customer review enhancement platform Cloutly, Lachlan Fea, about why having a balance between negative and positive feedback is actually a good thing, how not-so-great reviews are key to driving amazing ones, and the importance of customer-friendliness when it comes to owning your online review process. A technic...
042: Becoming a Leader that People Feel Compelled to Follow with Shaun Kenny 28.06.2022 58:22
In this episode of The Remarkable Project Jay speaks with People of Influence’s Shaun Kenny, an expert in leadership and team development, about why power differentials impact customer dynamics so strongly, how to identify when leadership needs work, and the value of maintaining the simple things when it comes to how teams interact Shaun Kenny is the Co-Founder and Chief Creative Officer of Peop...
041: Marketing the Largest Hotel Chain in the World with Florencia Aimo 21.06.2022 46:20
In this episode of The Remarkable Project Jay speaks with Florencia Aimo, a Senior Director of Marketing & Communications for the world’s biggest hotel chain, Marriott International, about why owned ecosystems are the future of fully-integrated customer service, how character can define a brand from its closest competitors, and the value of mixing in-person perspective with data when it comes...
040: The Psychology of Marketing to Groups with Jay Van Bavel 13.06.2022 54:38
In this episode of The Remarkable Project Jay speaks with psychology scholar, identity expert and esteemed author, Jay Van Bavel, about why great businesses don’t need to micromanage their people, how our need to belong and to be distinct can co-exist within groups, and the power of identity symbols in aligning people with your brand. Jay Van Bavel is an Associate Professor of Psychology & Ne...
039: 3 New Insights to Building a Remarkable Business with Neil Terry & Jay Tinkler 07.06.2022 42:42
This episode of The Remarkable Project is a bit different. We’re taking a look back over the last month of the Podcast and using some of the key insights from those episodes as the jump off point for a series of actionable tips you can employ in your business today to help grow impact and profit. We’ll also touch on whether our most recent run of conversations have got us any closer to answering...
038: How to Craft a Perfect Handwritten Note with David Wachs 30.05.2022 48:58
In this episode of The Remarkable Project Jay speaks with self-confessed entrepreneur and Handwrytten founder David Wachs, about why a communication that people keep and display remains special, how a ‘full stop thank you’ works, and the value of shining a light on ‘time spent’. A serial entrepreneur, David Wachs’ latest venture, Handwrytten, is bringing back the lost art of letter writing through...
037: Using Video to Improve Lifetime Customer Value with Bonjoro's Matt Barnett 23.05.2022 52:23
In this episode of The Remarkable Project Jay meets Matt Barnett, founder, CEO and self-styled ‘Papa Bear’ of customer relationship video platform, Bonjoro, to discuss the concept of ‘dogfooding’, how video `1 Matt Barnett is the brains behind Bonjoro, a business which helps its clients show their customers they care, via personalised but automated videos delivered direct to their email inbox as s...
036: Building a Profitable, Collaborative Experience with Ted Molter 16.05.2022 56:35
In this episode of The Remarkable Project Jay speaks with Ted Molter, a seasoned marketing and PR pro formerly CMO of San Diego Zoo Wildlife Alliance, about why taking a strategic approach to authenticity is something more businesses should consider, how online experience can help contend with changes in offline behaviour, and the positive worth-of-mouth effects of intentional complaint handling....
035: Turning a Remarkable Dream into Reality with Aaron Trevis 09.05.2022 55:20
In this episode of The Remarkable Project Jay speaks with Aaron Trevis, Founder and CEO of wave riding innovators Surf Lakes, about why truly big ideas demand equally oversized belief, how to turn roadblocks into speed bumps, and the power of surrounding yourself with the right people. As the Founder and driving force behind the Surf Lakes project, Aaron Trevis has been instrumental in stewarding...
034: Making your Customers and Suppliers part of your Story with Mathew Hatcher 02.05.2022 57:53
In this episode of The Remarkable Project Jay speaks with entrepreneur, community leader, and the acting Mayor of Eurobodalla on the NSW South Coast, Mat Hatcher, about why passion sets business up for success, how to immerse customers in your storytelling, and the power of language when delivering experiences. Mat Hatcher was born in the US state of Alabama, but left when he was 19 and discovered...
033: 4 Simple Questions to Supercharge your Impact with Thomas Kolster 25.04.2022 45:09
Thomas Kolster has been described as a ‘post-purpose preacher’, thanks to his writing and speaking on the collision of marketing and sustainability, and advisory work for global businesses such as Facebook, Proctor & Gamble and IKEA around the topic. In this episode of The Remarkable Project , Jay speaks with Thomas about the distraction of virtue signalling, the intrinsic link between custome...
032: Using Remarkable Experiences as your Strongest Marketing Asset with Dan Gingiss 18.04.2022 47:19
In this episode of The Remarkable Project Jay speaks with customer experience coach, international keynote speaker and author Dan Gingiss, about the power of finding your remarkable, why listening is central to a successful company culture, and how to make a memorable moment out of an apology. Dan Gingiss believes that a remarkable customer experience is your best marketing strategy. Prior to his...
031: Business Truths for Surviving Change with Ian Whitworth 12.04.2022 56:04
In this episode of The Remarkable Project Jay speaks with Sydney-based entrepreneur and writer Ian Whitworth, about how much is too much hustle, what constitutes the ultimate form of marketing, and why it pays to actually use your own product. Ian Whitworth’s book ‘Undisruptable: Timeless Business Truths For Thriving In A World Of Non-Stop Change’, released in mid-2021 and the depths of a global p...
030: Marketing a Wildlife Park Through a Disaster with Sara Ang 04.04.2022 1:03:22
In this episode of The Remarkable Project Jay speaks with Sara Ang, Director of Sales and Marketing for Australian Wildlife Parks, about the value of ‘what if?’ moments, the role of community figureheads, and it’s the most testing of times that typically offer the most meaningful perspective. Sara Ang is a passionate and highly connected marketing professional with extensive international experi...
029: The Process of Understanding your Customer with Keith Day 28.03.2022 45:56
In this episode of The Remarkable Project Jay speaks with marketing and communications expert, and current customer and data lead for Australia’s BOM (AKA Bureau of Meteorology) Keith Day, about the importance of impactful thinking, why strategy should always lead tactics, and what deep listening actually means in a business context. Keith Day boasts over 35 years’ experience in marketing and comm...
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