Adam Kifer
The Relentless CEO w/Adam Kifer
Adam Kifer is a well-known marketing and business expert in the membership business space because of his ability to generate amazing results for fitness and martial arts studios. He is the owner of Relentless Media Agency, Impakt Mastermind, and MUV Martial Arts. In this show, Adam deconstructs the martial industry and takes the best lessons, tactics, and strategies for you to implement into your martial arts school today.
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Author
Adam Kifer
Category
Podcast website
Latest episode
Feb 20, 2025
Where to listen?
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Episodes
#76 - Revamping Class Structure: Building the Modern Martial Arts Athlete w/Jadi Tention 23.02.2024 1:17:37
In the latest episode of the Relentless CEO Podcast, Adam Kifer delves into revolutionizing martial arts training with a focus on preparing students for the real world. He challenges traditional approaches, advocating for training that mirrors actual combat scenarios and stresses the importance of realistic goals, like the journey to a perfect black belt. Adam breaks down his innovative martial ar...
#75 - Why You Should Want a McDojo 16.02.2024 43:35
In the latest episode of the Relentless CEO Podcast, Adam Kifer takes a deep dive into how martial arts schools can learn from the marketing mastery of McDonald's to elevate their brand presence and connect with their target audience. From the importance of visual cues and digital strategies to the art of crafting memorable marketing campaigns, Adam shares insights on standing out in a competi...
#74 - Disrupting the Fitness World w/Cowboy Ryan from ABC's Shark Tank 09.02.2024 58:49
Episode 74 of the Relentless CEO Podcast takes you on a thrilling ride with Cowboy Ryan, a fitness maverick and Shark Tank standout. Explore Ryan's unique approach to fitness franchising, where cowboy culture meets gym innovation. Uncover their shared insights on creating a standout fitness brand and the art of engaging members before the doors even open. Cowboy Ryan and Adam dive into the cha...
#73 - Ogilvy on Martial Arts 02.02.2024 44:44
In Episode 73 of the Relentless CEO Podcast, Adam Kifer explores the remarkable journey of David Ogilvy, from his humble beginnings to becoming a titan of advertising. He delves into how Ogilvy's groundbreaking marketing strategies, emphasizing integrity and honesty, still resonate in today's business world, including the fitness and martial arts sectors. The episode also covers the art of...
#71 - Rotating Curriculum 2.0: The Evolution of Martial Arts Curriculum 12.01.2024 33:36
In Episode 71 of the Relentless CEO Podcast, Adam Kifer challenges traditional martial arts training with his fresh take on seasonal curriculum design. He emphasizes enhancing student engagement and mastery through innovative teaching methods, moving beyond conventional belt-based structures. Adam's approach prioritizes practicality, real-world application, and character-building in martial ar...
#70 - 2024 Profit Playbook: Targeting a 20% Revenue Increase 05.01.2024 48:42
Dive into Episode 70 of the Relentless CEO Podcast for an enlightening journey with Adam Kifer, where he unveils the keys to masterful financial growth and disciplined business management. Unpack the secrets behind net billing as a game-changer in revenue strategy, and discover how shifting from revenue size to profit margins can redefine success. Adam delves into crafting realistic net billing go...
#69 - Adam's Out, Kelly's In! The Kelly Murray Takeover's Here! 25.12.2023 35:58
In Episode 69 of the Relentless CEO Podcast, Kelly Murray takes over for a Christmas special, providing a fresh perspective on team efficiency and the integration of Generation Z in the workplace. This episode dives into the use of positional time blocks to enhance productivity, addresses the unique communication challenges of Gen Z, and emphasizes the importance of mentorship and emotional intell...
#68 - More Answers, More Insights: Relentless CEO Q&A Part 2!! 22.12.2023 31:01
Continuing the insightful journey, in this follow-up to the last Q&A special, Episode 68 of the Relentless CEO Podcast offers more expert advice for martial arts business owners. Adam Kifer continues the conversation with advanced insights on class sales, employee training, financial management, and much more. He also touches on building positive business relationships and managing the termina...
#67 - The Relentless CEO Q&A Special!! 15.12.2023 41:18
In the latest Relentless CEO Podcast, Episode 67, Adam Kifer tackles a range of vital topics in a Q&A session, offering deep insights into martial arts business management. He covers continuous learning, smart financial practices, operational advice for martial arts classes, and the innovative use of AI for business enhancement. Adam also delves into his personal journey towards better financi...
#66 - Embrace Your Awesome: A New Book to Help Studio Owners Teach Personal Development to Kids w/John Geyston 08.12.2023 42:10
In Episode 66 of the Relentless CEO Podcast, Adam Kifer welcomes John Geyston, a martial artist, school owner, and inspiring author. John shares how his challenging childhood inspired him to write a book aimed at positively influencing children. The episode delves into the book's role in character development and personal growth, emphasizing the importance of affirmations, visualizations, and...
#65 - Building Strong Culture and Effective Teams w/ Cameron Herold 06.12.2023 43:15
In Episode 65 of the Relentless CEO Podcast, Adam Kifer engages in an insightful conversation with Cameron Herold, the author of 'Second in Command.' They delve into transformative leadership strategies and the significance of strategic planning in business. The episode highlights the creation of a Vivid Vision Document, its role in personal and business planning, and the importance of pri...
#64 - Developing Elite Athletes in the Martial Arts World w/ Ross Levine 23.11.2023 44:25
This Thanksgiving, as we give thanks for our blessings, let's also enrich our minds. Episode 64 of the Relentless CEO Podcast is here, featuring insights from martial arts world champion Ross Levine. As we enjoy this holiday of gratitude, dive into the mastery of martial arts, exploring the effectiveness of drills, controlled sparring, and Ross's unique approach to athlete development. Tak...
#63 - Reel Reactions 2: Consultants, Motivation, and Bullshido, Oh my! 28.10.2023 1:06:19
Episode 63 is all about Adam's raw reactions and powerful insights! Watch as he dissects trending Reels, stressing the essence of humility, ditching the need for validation, and redefining martial arts. This isn't just an episode; it's a call to action. Ready to see relentlessness in action? Dive in now!
#62 - Microwave Martial Arts: How Schools Are Unknowingly Killing Quality to Shortcut Success w/ Jadi Tention & Jonathan Frank 20.10.2023 1:26:47
Join the insightful discussion as Adam Kifer and his guests delve into the pressing topic of low standards in martial arts training. This episode sheds light on the dangers of outdated approaches, shallow learning, and the repercussions of relying solely on YouTube-based instruction. The importance of comprehending the 'why' behind every move takes center stage. They also examine the influ...
#61 - Breaking Stereotypes: Rethinking Women's Self-Defense Training in Martial Arts w/ Anne Kirk 13.10.2023 59:32
Episode 61 of the Relentless CEO Podcast tackles the pressing issues in women's self-defense teaching. Too often, the industry leans on spectacle over genuine safety. With insights on situational awareness, Anne's transformative approach, and the move toward authentic confidence-building, we're reshaping the narrative. It goes beyond mere technique—it's about trust, communication,...
#60 - Inside the Membership Marketing Playbook: Crafting a Unique Brand, Franchise Growth, and Gamifying Success w/ Jeff Sherman 04.10.2023 39:39
On Episode 60 of the Relentless CEO Podcast, dive deep with fitness marketing maestro, Jeff Sherman. Together with host Adam Kifer, they unpack the alchemy of innovative strategies from the world of Move Martial Arts, automation's magic touch to lead nurturing, and the ever-evolving world of franchise dynamics. Discover the power of gamification in martial arts, the intricacies of franchise di...
#59 - The CEO Blueprint: The Transition from Small Business Owner to CEO Mindset 28.09.2023 55:57
The Relentless CEO Podcast Episode 59 is your guide to adopting a true CEO mindset. We explore the transformation from just running a business to leading with vision, passion, and strategy. Understand the role of emotional intelligence, learn from past financial missteps, and chart a clear path for future growth. Whether it’s embracing the moments or ensuring financial discipline, every lesson is...
#57 - Going Beyond the Belt w/ Jason Wilson 21.09.2023 1:02:36
Adam Kifer just dropped some major truth bombs in Episode 57 of the Relentless CEO Podcast. He and Jason Wilson dive into why martial arts is about more than just fighting—it's about character, emotional intelligence, and mental health. If you're an instructor, this is a masterclass in taking your teachings to the next level.
#58 - The Sunk Cost Fallacy: The Plague of Martial Arts w/ Jadi Tention 21.09.2023 39:48
Episode 58 of the Relentless CEO Podcast is set to redefine martial arts. We unpack the importance of recognizing strengths and weaknesses and push the boundaries of traditional teachings. Jadi Tention brings a unique take on the sunk cost fallacy, and, find out how 'Dancing with the Stars' ties into all this!
#56 - Mastering the Uncomfortable: Unseen Benefits of AI 08.09.2023 55:39
Tune in to the latest episode of the Relentless CEO Podcast with Adam Kifer, where the worlds of Martial Arts and AI collide. Learn the essentials of training Chat GPT and gain insights into how AI can drive your business to the next level.
#55 - Stand Out from the Crowd: How to Define and Market Your Martial Arts School's USP 24.08.2023 53:33
Want to craft a USP that echoes? Episode 55 is not just another episode; it's a revolution! With Adam Kifer, redefine what it means to have a martial arts USP. Dive in and emerge extraordinary! 🥋🔥⚡
#54 - Building a Legacy: From Grit to Greatness 17.08.2023 21:56
Discover the transformative journey from homelessness to helming a 7-figure empire. In this video, Adam unravels the pivotal moments, mindset shifts, and invaluable lessons that reshaped his destiny. Delve deep into the significance of cherishing your inner circle, combating limiting beliefs, and the essence of relentless financial mastery. Whether you're in the throes of adversity or simply s...
#53 - Balancing Business and Family: Prioritizing Happiness and Financial Stability 11.08.2023 19:17
In this episode of the Relentless CEO Podcast, Adam Kifer delves deep into his transformative journey from financial struggles to realizing the true essence of success. Adam underscores that genuine achievement is not just about hard work but also involves strategy, accountability, and a supportive tribe. Listen in as he candidly shares lessons on personal growth, prioritizing family, and the powe...
#52 - Training vs. Teaching: Developing a Strong and Engaged Team 03.08.2023 1:05:12
In this episode of the Relentless CEO Podcast, Adam shares valuable team-building strategies for entrepreneurs. He highlights the importance of effective hiring practices, continuous mentoring, streamlined communication, comprehensive training, and the development of empathy for team members. With these secrets, listeners can cultivate a motivated and engaged team, leading to long-term growth and...
#51 - Defying Expectations: The 'I Don't Give a F**k' Mentality for Empowered Living 21.07.2023 22:10
In this episode of the Relentless CEO podcast, host Adam Kuer explores the relationship between happiness and power. Contrary to common misconceptions about power, Adam explains how it refers to the control we have over our own lives and various aspects such as health, growth, and relationships. He shares personal experiences and insights that led him to discover the correlation between power and...
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